Most dealerships use a CRM application in one form or another (some better than others). Everyone is trying to track their prospects and customers a little more closely because honestly, there are currently fewer of them. I think most dealerships are now looking into their DMS to mine previous shoppers in hopes of future business. This is a good thing, and I can say without a doubt that the last 14 months have been the most gut wrenching I have experienced in the last 18 years in the automotive… Continue
Added by Todd Smith on August 20, 2009 at 1:30pm —
The Myth of the In-House BDC
: All of your inbound sales calls, outbound unsold follow-up calls, and Internet leads are well handled and making you money. And you can sell, sell, sell!!
The Mis-Delivery of the In-House BDC
: Calls and Internet leads are lost because you can’t train and maintain the staff. Or your good Internet salesperson and BDC staff quits for greener pastures. And you lose sales, not make them . . .and the cost! All the BDC labor is… Continue
Added by Keith Shetterly on August 20, 2009 at 1:30pm —
AIS Rebates launches new product – Integration of Incentives and Rebates directly with New Vehicle Inventory.
Ann Arbor, MI- July 14, 2009 – Automotive Information Systems Inc., (AIS) has introduced the next generation product integrating incentive and rebate information directly into the inventory page of dealership websites. Classic Chevrolet (classicchevytexas.com) in Grapevine Texas was the first to launch the new AIS Incentive Plug-In… Continue
Added by Greg Kelly on August 20, 2009 at 12:07pm —
August 17, 2009
Yahoo Autos Takes New Route With New-Car Quotes
By PETE BARLAS
Investor's Business Daily
Yahoo's (YHOO) taken a detour with its auto Web site that it says puts it on the right road.
The Web portal this month will start using an outside company Dealix to provide auto dealer price quotes on new cars, via Yahoo Autos.
Yahoo had done this in-house, but the company is reorganizing to focus on its strengths.
"The buying and… Continue
Added by Celza O'Brien on August 20, 2009 at 10:00am —
How would you like to attend the only conference that offers F&I training, special finance training, BHPH training and the latest in technology for the auto industry? If that isn’t good enough, how would you like to attend it for free?!?
You are invited to be a guest of mine. My name is Rob Hagen, the Special Finance Coach and CEO of Next Generation Dealer Services (nextgendealer.com). I will be speaking at the conference and would like you to be in attendance.
GE once… Continue
Added by Rob Hagen on August 19, 2009 at 4:08pm —
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
I will be moderating a panel on this topic on Oct. 15, 2009 during the J.D. Power and Associates 2009 Automotive Internet Roundtable at the Red Rock Resort in Las Vegas. For more information on what will be covered during this… Continue
Added by M.S. Butler on August 19, 2009 at 8:25am —
Pssst, I want to tell you a Secret. But you cannot tell anyone. Please keep this under wraps. M5 Management Services™ President and CEO Lee Harkins has gone slightly crazy. He is advising clients to stop selling the business. If the word gets out M5™ will be out of business in its first year of performance coaching and training. I am asking you not to tell other managers or dealers of this secret going on in our organization.
Lee Harkins whose client list reads like a who’s who of… Continue
Added by Steven Shaw on August 18, 2009 at 7:30pm —
Have you ever been given about 45 seconds to explain Automotive Social Media?
If you’ve ever had a hard time explaining what the heck “Social Media” is, and why it might matter to your managers or dealer principal (or your sales colleagues) here’s a little graphic that illustrates the difference between… Continue
Added by Ralph Paglia on August 18, 2009 at 12:00pm —
Ford, Lincoln Top First-Ever Automotive Social Media Rankings
ATLANTA, GA -- (Marketwire) -- 04/14/09 -- Leading social media company, Vitrue, released today the first-ever ranking of the automotive industry's most social brands, which is designed to capture a brand's share of voice across the ever-growing and influential… Continue
Added by Ralph Paglia on August 18, 2009 at 11:30am —
An Open Letter to Automotive Professionals:
The Cash for Clunkers program has provided an important lesson that Congress must take to heart at this time when other sweeping measures such as national healthcare reform are being considered.
The concept of creating a stimulus package for the automotive industry had its share of detractors, but the measure was passed by Congress and was signed into law on June 24,… Continue
Added by Brian Pasch on August 17, 2009 at 10:36pm —
North America's top-achieving sales professionals have been studied, and 10 attitudes they practice consistently have been identified. First we will examine the attitudes that are commonly practiced by high-achieving AutoMax trained sales professionals, It is a logical place to start because it's how we see things from the inside out that causes us to change.
1. Take action.
2. Set goals.
3. Creatively visualize… Continue
Added by Craig Lockerd on August 17, 2009 at 10:00am —
Automotive Sites Within Facebook
Facebook conducted a recent analysis of the top auto brands on Facebook and found that only one brand, Porsche, has more than 500,000 fans. Following Porsche are Audi at #2 and Ford Mustang at #3.
(click on the chart thumbnail to see full… Continue
Added by Ralph Paglia on August 15, 2009 at 7:00pm —
Ad Spend Plunges 14.2%; Only Online Posts Growth
Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence. This plunge followed a 9.2% decline in Q408 as the advertising recession accelerated into the new… Continue
Added by Ralph Paglia on August 15, 2009 at 2:30pm —
Use the HTML basic command guide below to customize the web pages, blogs, comments and email templates for more effective communication. PLEASE NOTE: Dashes have been inserted in front of the HTML close tag brack (>) and after the HTML open tage bracket (<), to disable HTML code from being followed by this web page. You must remove the dashes before and after the brackets (> and <) to use correct HTML code in the examples below.
Making text bold
To make text… Continue
Added by Ralph Paglia on August 15, 2009 at 2:30pm —
Automotive Marketers Gain Valuable Influence with Social Networks, but Still Struggle with ROI Measurements and Reputation Management Policies
Automotive Digital Marketers
at all levels of the car business may be gaining influence within the vertical and within their own… Continue
Added by Ralph Paglia on August 15, 2009 at 12:00pm —
AdAgencyOnline.net Recommends CityTwist Emails to Automotive Advertising AgenciesPosted by Philip Zelinger on December 9, 2008 at 4:44pm
Add as Friend View Philip Zelinger's blog
Ad Agency Online, L.L.C. is a well respected automotive advertising agency headed by Philip Zelinger, a former auto dealer and nationally recognized consultant to the auto industry. Mr. Zelinger and his network of affiliated automotive advertising agencies rely on Internet based automotive advertising… Continue
Added by David Javor on August 14, 2009 at 12:30pm —
The auto industry is consolidating and many auto dealers are looking at their Real Estate from a different perspective. Automotive advertising agencies
that used to focus on building traffic and simply selling cars are now focused on helping auto dealers reduce expenses and access their assets to survive in today's troubled economy. The independent affiliated automotive advertising agencies of Ad Agency Online, L.L.C. are uniquely… Continue
Added by Philip Zelinger on August 14, 2009 at 8:26am —
Has anyone tried to resubmit a deal yet? It gives you the option to update the attachments but then I can not get to the NEXT page to save or resubmit? Anyone have a tip? Or should I just cancel the invoice and start over? I am worried that it will say the customers have already participated.
Thanks you can also send an email to firstname.lastname@example.org
Added by Finney on August 12, 2009 at 11:03am —
Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets.
eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing... By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5%… Continue
Added by Ralph Paglia on August 11, 2009 at 9:30am —
M5 Management Services TM has created a new service for its current and future clients called Service Director on Demand TM.
What this means exactly is simple: We have fully trained service manager who understand fixed operation and have graduated from the M5 University for Dealership Professionals. These service managers have a thorough understanding of financial calculations, advanced production structure, process improvement and operations along with the support of the entire M5… Continue
Added by Lee Harkins on August 11, 2009 at 7:31am —