Automotive Digital Marketing

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All ADM Member Blog Posts (13,509)

Staring Contest

You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.



At the most basic level, digital…

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Added by Jim Flint on June 12, 2020 at 6:30am — No Comments

A Decade of Change

To our friends, colleagues, and professional community:

It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…

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Added by Jim Flint on June 10, 2020 at 7:58am — No Comments

Are Car Shoppers Getting “COVID Fatigue” In Dealer Ads?

View the latest COVID-19 data report from PureCars.

Background: We’re far from “all clear” but evidence of COVID fatigue is everywhere you look. Depending on where you live, you can either step…

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Added by John Sternal on June 10, 2020 at 6:42am — No Comments

Mercedes Takes Maybach Up a Notch with Night Edition

The new Mercedes-Maybach S 650 Night Edition is now available in the U.S. only — only 15 are for sale.…

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Added by Ralph Paglia on June 9, 2020 at 4:00pm — No Comments

REPAY Announces Partnership with Inovatec Systems Corp

Partnership will enhance payment capabilities for lenders and finance companies across the Inovatec system…

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Added by John Sternal on June 9, 2020 at 6:00am — No Comments

Auto Dealership Buy/Sell Market Declines 9% in First Quarter 2020, as COVID-19 Brings Activity to a Standstill After a Strong Start

According to The Blue Sky Report® by Kerrigan Advisors, the pandemic’s impact on the first and second quarter will not result in dramatic changes to blue sky values, with a buy/sell rebound projected in the second half

Irvine, CA – June 8, 2020…

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Added by Crystal Hartwell on June 8, 2020 at 5:00am — 1 Comment

Digital Marketers: Are You Getting Paid Enough? Digital Marketing Services Price Guide

Are You Charging Enough?

Quick Guide to Digital Marketing Pricing

The demand for…

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Added by Ralph Paglia on June 7, 2020 at 3:30am — No Comments

Display Advertising for Car Dealers

Display advertising helps you to keep your dealership's name in front of customers.

Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different…

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Added by Jim Flint on June 5, 2020 at 6:30am — No Comments

Here’s What To Do To Avoid Truck Accidents

Accidents happen but the impact can be serious when an incident involves a large truck.

In 2017, almost 5,000 Americans were killed in major truck accidents and tens of thousands more were wounded.…

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Added by Jessie Carolyn on June 5, 2020 at 6:15am — No Comments

It Doesn’t Get Much Worse than This!

All automobile manufacturers strive for dominance in the marketplace.

Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles.…

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Added by Dan Beres on June 3, 2020 at 6:00am — No Comments

PureCars Auto Sales Data May 22 - 28; Used Vehicles Dominate Top Sales

New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28. 

 

Breakdown of Brand % of Sales May 22 - May 28

Brand  %…

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Added by John Sternal on June 2, 2020 at 8:30am — No Comments

Business Impacts of the Coronavirus Pandemic

Coronavirus is shaking up business and consumer behavior on a massive scale.

Both the public and private sectors are scrambling to slow the spread of the illness and contain COVID-19…

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Added by Ralph Paglia on June 1, 2020 at 2:44pm — No Comments

Click-and-Collect Sales will Jump 60% As Demand for Frictionless Commerce Accelerates

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Added by Ralph Paglia on June 1, 2020 at 2:00pm — No Comments

Where Are All The Connected Cars In 2020?

Intelligent Mobility Paves New Roads for Marketers 

Today’s new cars are much more than just simple modes of transportation. They are now full-fledged entertainment, communications and productivity hubs. With hundreds of sensors and systems that connect them to the internet, the cloud and their…

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Added by Ralph Paglia on May 30, 2020 at 5:30am — No Comments

Don’t Buy CRM Software Without Asking These Questions

You’ve decided to get a CRM or replace an existing one. Now what?

A CRM system should help…

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Added by Bill Wittenmyer on May 29, 2020 at 9:30am — No Comments

Shopping for Used Cars? Here's What You Need to Know

If you're interested in saving money on the purchase of a vehicle, used cars are the way to go.

Part of this has to do with their lower cost when compared to new cars, but the other reason behind buying used is that a new vehicle's value …

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Added by Derek Crowden on May 29, 2020 at 4:30am — No Comments

4 Useful Tips on How to Get Rid of the Unpleasant Smell in the Car

Many car owners have faced a problem of an unpleasant odor in the car.

A universal solution to this problem still doesn’t exist. It is necessary to…

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Added by Amelia Grant on May 29, 2020 at 1:00am — No Comments

Supercharging Vehicle Sales During the Recovery Phase

As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers.

Our research into the state of recovery in the auto industry during the COVID-19 crisis identified…

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Added by Doug Van Sach on May 28, 2020 at 12:00pm — No Comments

Walmart Emerges as an Ecommerce Winner During Pandemic

Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%.…

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Added by Ralph Paglia on May 28, 2020 at 10:30am — No Comments

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