Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.
At the most basic level, digital…
Added by Jim Flint on June 12, 2020 at 6:30am — No Comments
To our friends, colleagues, and professional community:
It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…
Added by Jim Flint on June 10, 2020 at 7:58am — No Comments
View the latest COVID-19 data report from PureCars.
Background: We’re far from “all clear” but evidence of COVID fatigue is everywhere you look. Depending on where you live, you can either step…Continue
Added by John Sternal on June 10, 2020 at 6:42am — No Comments
Added by Ralph Paglia on June 9, 2020 at 4:00pm — No Comments
Partnership will enhance payment capabilities for lenders and finance companies across the Inovatec system…Continue
Added by John Sternal on June 9, 2020 at 6:00am — No Comments
According to The Blue Sky Report® by Kerrigan Advisors, the pandemic’s impact on the first and second quarter will not result in dramatic changes to blue sky values, with a buy/sell rebound projected in the second half
Irvine, CA – June 8, 2020…Continue
The demand for…Continue
Added by Ralph Paglia on June 7, 2020 at 3:30am — No Comments
Display advertising helps you to keep your dealership's name in front of customers.
Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different…
Added by Jim Flint on June 5, 2020 at 6:30am — No Comments
Accidents happen but the impact can be serious when an incident involves a large truck.
In 2017, almost 5,000 Americans were killed in major truck accidents and tens of thousands more were wounded.…Continue
Added by Jessie Carolyn on June 5, 2020 at 6:15am — No Comments
Added by Ralph Paglia on June 4, 2020 at 1:00pm — No Comments
Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles.…Continue
Added by Dan Beres on June 3, 2020 at 6:00am — No Comments
Breakdown of Brand % of Sales May 22 - May 28
Added by John Sternal on June 2, 2020 at 8:30am — No Comments
Added by Ralph Paglia on June 1, 2020 at 2:44pm — No Comments
Want more research?
Sign up for the eMarketer Daily Newsletter.…
Added by Ralph Paglia on June 1, 2020 at 2:00pm — No Comments
Today’s new cars are much more than just simple modes of transportation. They are now full-fledged entertainment, communications and productivity hubs. With hundreds of sensors and systems that connect them to the internet, the cloud and their…Continue
Added by Ralph Paglia on May 30, 2020 at 5:30am — No Comments
You’ve decided to get a CRM or replace an existing one. Now what?
A CRM system should help…Continue
Added by Bill Wittenmyer on May 29, 2020 at 9:30am — No Comments
Part of this has to do with their lower cost when compared to new cars, but the other reason behind buying used is that a new vehicle's value …Continue
Added by Derek Crowden on May 29, 2020 at 4:30am — No Comments
A universal solution to this problem still doesn’t exist. It is necessary to…Continue
Added by Amelia Grant on May 29, 2020 at 1:00am — No Comments
Our research into the state of recovery in the auto industry during the COVID-19 crisis identified…Continue
Added by Doug Van Sach on May 28, 2020 at 12:00pm — No Comments
Added by Ralph Paglia on May 28, 2020 at 10:30am — No Comments