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July 2020 ADM Blog Posts (24)

Facebook Advertising -- The Map is Not the Journey

Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior.

Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though…

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Added by Jim Flint on July 30, 2020 at 7:00am — No Comments


Finance
What Digital Marketing Platform is Right for You?

Digital marketing can be overwhelming and confusing to new and small businesses.

You often don't know where to start or what marketing channel or channels to choose. In this article, I will walk you through the top three digital marketing…

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Added by Nikita on July 28, 2020 at 10:00pm — No Comments

New Car Dealers Versus Used Car Dealers

Franchised and Independent Car Dealers See The Auto Industry's Future Differently

“There’s a pronounced divergence” in how the two sets of auto retailers feel, says Jonathan…
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Added by Ralph Paglia on July 27, 2020 at 2:30pm — No Comments

Video Ads for Facebook

Video is arguably the hottest medium on the Internet...

Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for…

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Added by Jim Flint on July 24, 2020 at 7:30am — No Comments

How Much Do Owners Love Their Cars?

User Experience (Ux) Survey Gauges How Much Owners Love Their Vehicles

Porsche ranks highest overall; Dodge tops for mass-market brands in J.D. Power’s…
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Added by Ralph Paglia on July 23, 2020 at 2:00pm — 1 Comment

Want More Out of Current Leads? Lean on Your CRM.

If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?

 

The short answer is “yes,” and here’s why:

  • Today, a great…
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Added by Bill Wittenmyer on July 22, 2020 at 12:00pm — No Comments

Don't Ask Me Too Many Questions When I Schedule An Appointment For Dealer Service

Today's environment:

Sometimes when I look at an auto dealer website I sit back, scratch my head, and wonder if they have ever scheduled an appointment for dealer service on their website?

Not to mention all the…

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Added by Ujj Nath on July 20, 2020 at 9:00am — No Comments

Throwback Thursday -- The 4 P's of Marketing

The world of marketing can get pretty complicated...

Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming.…

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Added by Jim Flint on July 16, 2020 at 7:00am — No Comments

Keep the Summer Sales Steady with Service

As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams.

 

So, how can your dealership weather the uncertainty and…

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Added by Bill Wittenmyer on July 15, 2020 at 11:27am — No Comments

PureCars' Multi-Channel Digital Advertising Platform Selected By Toyota For Dealer Parts & Service Program

Leading Digital Advertising Platform Helps Toyota Dealers Promote Fixed Ops Programs & Offers

ATLANTA, July 15, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has expanded its …

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Added by John Sternal on July 15, 2020 at 9:42am — No Comments

3 Content Marketing Strategies for Right Now

In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.

 

So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…

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Added by sara callahan on July 15, 2020 at 6:41am — No Comments

Seeing is Believing!

Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…

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Added by Timmy D. James on July 14, 2020 at 6:39am — No Comments

The Importance of SEO for Car Dealers

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.



The SEO process includes new landing pages,…

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Added by Jim Flint on July 10, 2020 at 7:00am — No Comments

Dealers See Bottom-Line Benefits from a Thorough F&I Product Portfolio Review

The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report.

While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every size should be taking this time to review every aspect of their business to ensure maximum readiness for when the…

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Added by John Sternal on July 9, 2020 at 12:46pm — No Comments

Former BMW Executive Fisker Secures $50 Million in Venture Capital

EV maker Fisker lands $50 million investment

Henrik Fisker has said the design of the…

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Added by Ralph Paglia on July 9, 2020 at 8:30am — No Comments

More of the 2021 Chevrolet Corvette Revealed

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Added by Ralph Paglia on July 8, 2020 at 6:30pm — No Comments

Used vs. New Sales Trends Week of July 4

Topic Expert: Jeremy Anspach, CEO of PureCars

Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May,…

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Added by John Sternal on July 8, 2020 at 9:30am — No Comments

How Bad Have Car Sales Been Hit By The Corona Pandemic?

How Auto Sales Fared in Q2 2020 Amid Pandemic…

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Added by Ralph Paglia on July 8, 2020 at 4:00am — No Comments

More Social Media Marketing Ideas for Car Dealers

More Automotive Social Media Marketing Ideas

With the recent corona outbreak, everything has come to a halt – except social media marketing. 

The global economy has been thrown into…

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Added by Ralph Paglia on July 5, 2020 at 7:30am — No Comments

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