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July 2019 ADM Blog Posts (47)

Change Your Words, Change Your Results

Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.…

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Added by Bill Wittenmyer on July 31, 2019 at 5:24am — No Comments

Influencer Marketing: You Don’t Need an Instagram Model

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

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Added by Paul Moran on July 30, 2019 at 7:07am — No Comments

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…

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Added by Jim Flint on July 30, 2019 at 6:07am — No Comments

They had fun with the Ferrari La Ferrari

It may be difficult to get used to its name, but the fact remains that the Ferrari La Ferrari is the pinnacle at the moment in terms of exotic green cars. The rival of the McLaren P1 has recently been evaluated by the team of Top Gear, and the result is enough to make people jealous. And if it was really the end of the world? 8 ecological cars that we will be sad not to have known!…

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Added by Kavya Sharma on July 30, 2019 at 2:00am — No Comments

AS PLUGIN, ELECTRIC VEHICLE AND RIDESHARE PROGRAMS GROW, DEALERS TURNING TO F&I PRODUCTS TO SERVE CUSTOMERS

F&I Product Offerings Designed to Help Dealers Educate Customers

Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&I product offerings meet the needs of dealers selling plugin, electric vehicles (EV), or vehicles used for Rideshare programs.

EV cars and trucks are obviously built with different technology throughout –…

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Added by John Sternal on July 29, 2019 at 10:45am — No Comments

WANTALEASE.COM: NISSAN OFFERS AGGRESSIVE DEALS ON NEW LEASES IN JULY

Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on SUV’s entering the month of July, with Nissan offering enticing deals to shoppers on a variety of vehicles.

The Nissan Sentra is currently priced the lowest…

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Added by John Sternal on July 29, 2019 at 8:34am — No Comments

Don’t be Generic in Your Video Marketing

Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.

 

To truly capture a customer’s attention and win their…

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Added by Timmy D. James on July 26, 2019 at 7:00am — No Comments

Omnichannel Service Marketing Yields Better Results

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.

 

To retain more of their sold customers, dealers are…

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Added by Scot Eisenfelder on July 26, 2019 at 6:54am — No Comments

Display vs Search

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

Added by Jim Flint on July 26, 2019 at 6:00am — No Comments

Stuck for Website Content Ideas? Try This!

One critical best practice that helps drive more traffic to your website is to continuously create new content. Google crawls websites to find relevant content to provide more accurate results to searchers. However, it is sometimes hard to come up with content ideas that will be of interest to your audience.

 

Pounding your head against a desk,…

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Added by Brett Sutherlin on July 25, 2019 at 7:00am — No Comments

Top Ten Digital Retailing Content Pieces for Automotive Executives

Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles. 

10. Dale Pollak’s NADA…

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Added by Jim Flint on July 25, 2019 at 6:14am — No Comments

4 Tips for Texting Success

Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent.

 

The average person looks…

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Added by Bill Wittenmyer on July 24, 2019 at 7:30am — No Comments

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike.

1. Assisted Experiences

Immersive technologies are starting to…

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Added by Jim Flint on July 23, 2019 at 5:30am — 1 Comment

Auto/Mate Integrates DMS with Dealer360’s Analytics and CompTrackr Reporting Solutions

Albany, N.Y. – July 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Dealer360’s Analytics and CompTrackr reporting solutions. Real-time integration between the two systems ensures that dealership data being viewed is always current, authentic and precise.

 

"Running a successful dealership requires making important decisions every day. How do you know they're the…

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Added by Mike Esposito on July 22, 2019 at 6:06am — No Comments

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.

Added by Jim Flint on July 19, 2019 at 6:30am — No Comments

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions…

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Added by Scot Eisenfelder on July 18, 2019 at 10:30am — No Comments

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

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Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments

Lease Credit Approval Rates Dip To 65% In June

More Demand From Consumers Seeking Existing Lease Contracts at Price Points Negotiated When Dealer Incentives Were More Prevalent

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65% approval rate entering July, a drop from the 72.4% mark registered in May.

Although lease origination activity at dealerships was down in Q1[1], lease takeover activity has…

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Added by John Sternal on July 18, 2019 at 7:08am — No Comments

Do You Know Your Customers’ Service Share of Visits? Here’s Why You Should

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…

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Added by Doug Van Sach on July 18, 2019 at 7:07am — No Comments

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