Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Have y'all checked out the lineup for this year's AutoCon 2013?! I don't know about you but I'm excited!
Having attended Automotive Boot Camp 2012 and AutoCon 2012 I know that this will be an event you don't want to miss.
TRUECAR is being so gracious and awarding TEN...that's right TEN! Full Ride Scholarships to AutoCon---you have a few days left to submit your application but if you can...do apply.
I recently relocated to the Twin Cities in…Continue
Added by Ashley Lopez on July 31, 2013 at 5:56pm — No Comments
I hear this question frequently from our clients and prospects; “How do we get rid of outrageous reviews that are lies, slander, defamation, or out of bounds with the guidelines of Yelp?” Answer? Submit a request for removal especially if the review isn’t compliant with the…Continue
Added by Jerry Hart on July 31, 2013 at 4:25pm — No Comments
How do you improve something you can’t see? When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest…Continue
Added by Justin DiPietro on July 31, 2013 at 11:26am — No Comments
There is an enormous power out there for the using; a power that can provide exponential customer reach. This power has a force of its own and it’s completely, 100% free. Its name is meek in its nuance, but powerful enough to pack a punch… What we are talking about is the enormous power of sharing.
Sharing is an act that binds our relationships to one another. It connects people and it’s at the fundamental core of all social media. People share to spread the news about brands,…Continue
Added by Matthew on July 31, 2013 at 4:30am — No Comments
If you were hanging out in pinball parlours in the late 60’s The Who’s Pinball Wizard will be embedded in your brain. And for three days at the Australian Automobile Dealers Association Convention (AADA) we’re giving you the opportunity to relive those arcade days and win up to $1,000 worth of FREE online advertising for your dealership or company.
From Wednesday 11 to Friday 13 September at booth number 11, Salefest will be holding daily…Continue
Added by charles bayer on July 30, 2013 at 4:13pm — No Comments
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 2:37pm — No Comments
Text messaging has completely transformed the way we communicate today. Could it also be transforming the way we negotiate a car transaction? A growing number of people have used text message as a way to communicate and negotiate during a transaction on the Swapalease.com marketplace.
Added by Carroll Nguyen on July 30, 2013 at 1:00pm — No Comments
VinSolutions has announced the launch of VinMobile™ for Android. VinMobile is the company's mobile CRM application. The newly revamped VinMobile 2.0 was released for iPhone® and iPad® devices in January of 2013 with significant updates released in March for VinMobile 2.2. VinMobile for Android supports all of the same features that are supported by iPhone and iPad devices.
Added by Joey Little on July 30, 2013 at 12:59pm — No Comments
Topics selected by dealers include strategies for CRM, digital marketing, fixed ops, hiring, creating a culture of success, selling pre-owned vehicles, leveraging ‘big data’, video and more; joins agenda that includes keynotes from global search marketing authority Danny Sullivan, Yelp and The Walt Disney Company®. Early Bird Registration available until August 14th
Added by Crystal Hartwell on July 30, 2013 at 7:00am — No Comments
Here is this week's latest used car market report data from Ricky Beggs and Black Book. As we finished the final full week of July the activity took a step back from the previous two weeks. Where a couple of weeks after the Fourth of July brought an uptick to the wholesale activity, this past week the price change levels were very similar to the previous week, while the activity actually slowed back down. I had several dealers and remarketing specialists ask during the week what we were…Continue
Added by Ken Beam on July 29, 2013 at 9:45am — No Comments
ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.
“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and…Continue
Added by Mike Esposito on July 29, 2013 at 9:05am — No Comments
One thing that they all have in common is the need to have the right people in the right positions and the need for Leadership.…
Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our survival, but also to our happiness and the success of our…Continue
Added by Bill Cosgrove on July 27, 2013 at 11:00am — No Comments
Car lease prices on today’s most popular brands dropped -3.8% from year ago payment levels according to June listing data from Swapalease.com. The below data also show that people are staying in their leases at roughly the same amount of time before opting to exit their contract compared with year ago levels.
Added by Carroll Nguyen on July 26, 2013 at 2:06pm — No Comments
And just like that... all your emails fall into the "promotions" box.
That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted to get across to your customers. Google just said - "ACCESS DENIED" Now what? I…Continue
Added by Martin L D'Amato on July 26, 2013 at 10:30am — No Comments
If you haven’t seen and learned about the power of Responsive Web Design, you’re missing a great new piece of digital marketing technology. Responsive Design discards the idea of mobile websites, and instead, builds a multi-device-capable platform around a single website.
My company offers Responsive Websites, and I’m learning that others providers are also…Continue
Often when a dealer is considering the benefits of adding live chat to their website they are reluctant to include a proactive (pop-up) live chat invite on their homepage. The truth is that is one of the major success factors to implement an…Continue
Added by Big Tom LaPointe on July 26, 2013 at 6:30am — No Comments
Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study". As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.
The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…Continue
Added by David Sharp on July 25, 2013 at 3:39pm — No Comments