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July 2010 ADM Blog Posts (78)

Automotive Social Marketing Strategy Should be Included in Dealership Advertising Budgets

With the rapidly emerging predominance of User Generated Content (UGC) activity on Social Networks, photo and video hosting sites, and various types of blogs as a percentage of total consumer online activity, it would seem to be only a matter of time before car dealers realize the necessity of creating online dealership… Continue

Added by Ralph Paglia on July 31, 2010 at 11:30pm — 2 Comments

Your Customer’s Perception Is Reality

I get it. It’s tough out there. Customer access to information on the internet continues to squeeze margins. Dealerships are just trying to make a buck in a fiercely competitive marketplace. You have to do whatever it takes to stay ahead of the competition

I also get that some may view compliance as unnecessary, overrated, annoying, a waste of time and money, and downright harmful to profitability. These are perceptions and as they say, perception is reality.

Some… Continue

Added by Jim Radogna on July 31, 2010 at 3:21pm — 11 Comments

Ford Social Media Marketing; 5 Reasons Why Ford Continues to Kick Butt

5 Reasons Why Ford Continues to Kick Butt

Written by Liana Evans

Social media marketing may seem like it's still all shiny and new, but concepts, ideas, and… Continue

Added by Ralph Paglia on July 31, 2010 at 12:00am — No Comments

Fun In The Fast Lane As New OEM Opens Store in Bayside New York

I'm as guilty as anyone of writing articles late at night and making numerous spelling mistakes. I excuse myself for at least having the energy to post articles around the clock but that is still no excuse.

In reality, spelling errors may cast a negative impression of your dealership to online readers.

Tonight I was on Facebook and just laughed when I saw this paid ad shown on the right of my profile based in New Jersey. From what I can see…


Added by Brian Pasch on July 30, 2010 at 9:30pm — 3 Comments

Here`s a little EBlast ala Ken Beam! Last weekend of our Sizzlin` Summer Sales Event!

Thought I`d share this with my fellow ADM`ers out here! *This is a little EBlast that I threw together yesterday & launched to ummmmmmmm...... well...... let`s just say to alot of clients last night! lol! (Email me personally at for more details.)

*So I`d like to know what you`re doing at your dealership to drum up extra activity! *Do you… Continue

Added by Ken Beam on July 29, 2010 at 6:31am — No Comments

Not enough time in the day?

How many of you feel like you don’t have enough time in the day? Really, between answering new leads, following up with prospects, delivering sold units, managing the rest of your Internet team, making sure your inventory is distributed properly to all the sites you market on, checking with your photographer to make sure new trades are getting ready for market, WHO would. Oops I forgot one other task, secret shopping your Internet sales department. Wait, you don’t do that, don’t have time,… Continue

Added by Terry Holbrook on July 28, 2010 at 2:50pm — No Comments

The Beginning of the Chevrolet Camaro

Camaro vs Mustang

The introduction of the 2010 Chevrolet Camaro and 2011 Camaro Convertible reignites a volcanic war that has defined the American automotive landscape for much of the past century. For over forty years Camaro and Mustang have been battling it out for first place in America’s heart. The Mustang arrived first, staking out the pony car high ground in 1964 and remained the only one of its kind during the two and a half years it took General Motors to respond. Since…


Added by Wally Koster on July 27, 2010 at 2:16pm — No Comments

Are You "Old School" Or "New School"?

Sometime about 10 years ago the car business reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered consumer base. From that point forward dealers have been faced with a choice: hang on to those old school sales and marketing techniques or join the ranks of the next generation dealers who rely on a “more sophisticated” approach…a kinder, gentler car business.

This choice is still facing thousands of dealers who’ve yet to “choose a… Continue

Added by Jimmy Vee on July 27, 2010 at 6:48am — 4 Comments Backs 2010 Driving Sales Executive Summit The Automotive News wires and social media circles were buzzing early this morning.

A press release was published announcing that, an industry leader in Automotive News and Data Analysis, has partnered with to promote the upcoming… Continue

Added by Brian Pasch on July 27, 2010 at 3:30am — No Comments

Extreme Digital Marketing Advanced Marketing Strategy Seminar at SkySong

EDM Advanced Marketing Strategy Seminar - SkySong -

Thursday, August 12, 2010

from 9:00 AM - 12:00 PM (MT)

Scottsdale, AZ…

Phoenix Skyline


Added by Ralph Paglia on July 26, 2010 at 6:30pm — No Comments

Website Analytics Applications For Measuring and Tracking Visitors; 13 Free Apps Reviewed and Evaluated

Free Website Analytics Tools For Measuring and Tracking Visitors; A Baker's Dozen Reviewed and Evaluated by Dipanka Jana…


Added by Ralph Paglia on July 26, 2010 at 7:30am — No Comments

Getting Control

Getting Control

"It's all about control." I heard this from day one in my automobile sales career. If

you have been in the auto industry for any admissible amount of time; I

am confident this will resonate with you. It always seemed interesting

to me that when the term "control" came up - the most common topic of

conversation was this: How far in the process you can "take" your

customer. Before I go any further, let me warn… Continue

Added by Tobias Sedillos on July 25, 2010 at 9:51pm — No Comments

Do You Have Old Unclaimed Keys at The Dealership?

A local boy in Rumson, a friend of my son Connor, is obessed with collecting car keys. I just found out about his collection and I have attached two photos. I had a car dealership GM over at the house this weekend and he was begging him for any unclaimed keys that he could send him.

So I was thinking that there must be thousands of unclaimed keys and old keys that may be very "cool" to add to Jeremy's collection. So if you car to make a young man very happy, send me some of…


Added by Brian Pasch on July 25, 2010 at 5:14pm — No Comments

Top Rated CSS Editors Available Online

10 Best And Free Online CSS Editors For Web Designers

by Yogesh Mankani

From a long time, I have been using Dreamweaver and loved it very much. But I can’t deny the fact that online CSS Editors also provides quite a lot of features for a web designer and most of all it is free, easy to use and fast.

CSS is always become the best companion for web designers to create beautiful…


Added by Ralph Paglia on July 24, 2010 at 2:16am — No Comments

2010 ASMA Awards Applications Available For Car Dealer Website Providers

2010 ASMA Awards Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact…


Added by Brian Pasch on July 23, 2010 at 9:49am — 2 Comments

With Competition on Search Heating Up, Don't Overlook Yahoo and Bing

Many dealers continue to put all their focus on Google and rightfully so. However, if you haven't been paying attention, Yahoo and Bing have been gaining in search volume. While individually, they don't even come close to Google's stranglehold on the market, together they still represent 31% and I would consider this a very sizable chunk. Who wouldn't want to get…


Added by Richard Valenta on July 23, 2010 at 9:30am — 1 Comment

10 undeniable signs that you are indeed addicted to Social Media

Day in - Day out. Like clockwork - tic, tac, tic, tac. Little voices already in your brain whispering " not forget to check in....and it has been already 12 minutes that you have had changed your status on Facebook......hey......hey.....and don't forget see that you finally hit the 1000 followers mark on Twitter....hey....." -Okay, when you are reading these lines here and you feel like "hmmm, sounds familiar, and you got by they was sweaty hands…


Added by VJ on July 22, 2010 at 8:30pm — No Comments

Fascinating Facebook Facts

Fascinating Facebook Facts


Added by Ralph Paglia on July 22, 2010 at 8:30pm — No Comments

Car Dealership Are Getter Weaker While Lead Collectors Get Stronger

In preparation for a webinar I am doing today with covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.

For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.

To compound that problem,…


Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments

Old Spice Videos; Viral Marketing Case Study Shows Success by Design!

How Old Spice Videos Are Being Made

How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining…


Added by Ralph Paglia on July 21, 2010 at 11:30pm — 2 Comments

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