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June 2018 ADM Blog Posts (87)


Vendor
Benefits of a Car Vinyl Wrap

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Added by Kevin Gomez on June 29, 2018 at 5:30pm — No Comments


Vendor
13 Key Elements of a Perfect Product Video

Your product video is only a minute long.

But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.

We’ve learned a lot from creating product and promo…

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Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments

Exclusive Insight: Luxury Tire Sales are Ramping Up

Peaking at nearly 25% of all ROs in July, this spike in tire sales goes through August before returning to normal levels in September.

 

Timing is Everything: Create Campaigns Now

Although all dealers see escalated tire sales in the last two months of the year, only luxury…

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Added by Doug Van Sach on June 29, 2018 at 6:30am — No Comments

How Do I Start Video Marketing (PART 2) [VIDEO]

                               

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…

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Added by sara callahan on June 28, 2018 at 6:30am — No Comments


Marketer
Engaging Email Marketing Hacks That Go Beyond Merely Reaching Inboxes

So you know who your target audience is and have created special email templates that cater to their specific interests and needs. You also have a filtered and narrowed down list of recipients to be at the receiving end of the barrage of emails that you have scheduled for the coming two months or so. But have you paused to consider whether these will serve a purpose greater than resting comfortably in your recipients’ inboxes, or worse still, spam…

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Added by Ammie Jackson on June 28, 2018 at 2:02am — No Comments

Diesel for Dummies: How to Properly Care for Your New Vehicle

When you are looking for a new vehicle, one great option to consider would be to get a diesel-powered vehicle. Over the past few years, cars that are powered by diesel have continued to increase in popularity. Some of the benefits include better fuel efficiency and…

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Added by Meghan Belnap on June 27, 2018 at 2:27pm — No Comments

How Analytics Help Lenders Identify Subprime Opportunities at the Dealer Level

Subprime auto loan volume and market share has continued to decline this year, illustrating that auto lenders may be tightening lending standards. As lenders consider which loans to approve, they should use analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business.

According To Most Recent Equifax Data on Subprime Activity:

--871,900 auto loans and leases have been originated YTD to…

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Added by John Sternal on June 27, 2018 at 1:03pm — No Comments

Which Brands Saw Fastest Growth in May?

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.

 

Top 5 fastest growing brands in May (vs. April):

Porsche: +19%

Fiat: +18%

Maserati: +16%

BMW: +14%

MINI:…

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Added by John Sternal on June 27, 2018 at 1:01pm — No Comments

5 Ways to Reduce Car Insurance Costs

Right along with fuel and maintenance, auto insurance is one of the biggest costs of owning a car. Therefore, anything you can do to bring that cost down will significantly reduce your overall cost of car ownership. While you won’t ever arrive at zero cost auto insurance, there are a few…

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Added by Dixie Somers on June 27, 2018 at 12:00pm — No Comments

PERQ Wins Top Honors in 16th Annual American Business Awards(SM)

Indianapolis-based PERQ takes home the 2018 Gold Stevie Award for “Founding Team of the Year” acknowledging team’s leadership in product innovation, company culture and triple digit growth in 2017

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Added by Crystal Hartwell on June 27, 2018 at 6:33am — No Comments

Swapalease.com Unveils The Best Family Cars Kids Will Want as Seen In Their Favorite Movies This Summer

Jurassic World, Deadpool 2, and Avengers Infinity War all Premiered Late June, Include Practical Family Vehicles

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best family cars kids will want” after several kid-friendly summer movie releases feature practical cars in a variety of scenes.  Automakers such as Ford, Jeep, Infiniti, Mitsubishi, Chevrolet, and Nissan all…

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Added by John Sternal on June 27, 2018 at 5:43am — No Comments


Vendor
Top 10 tips to buy the best sound quality in your car

Every car owner in recent times is eager to explore the most modern sound systems and gain knowledge of how to enhance the sound quality in their car. They have an array of ideas about how to explore, compare and narrow down a huge collection of the most complex car sound systems designed and manufactured by reliable companies. If they have decided to purchase and use the world-class nature of the car sound system, then they can pay attention to the most recommended suggestions from…

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Added by James Storen on June 26, 2018 at 9:16pm — No Comments

SafeKEYping: Simple Ways to Protect Your Car Keys

Your car keys are literally the key to your independence.

You would not be able to get very far without your car keys. You may not be aware of the many ways your car keys could be damaged or compromised. This is why you should consider these simple methods for…

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Added by Dixie Somers on June 26, 2018 at 10:00am — No Comments

Will Amazon Steal Your Tire Sales?

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.

 …

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Added by Ujj Nath on June 26, 2018 at 6:30am — No Comments


Dealer
The Force is with this one: A Look at Darth Vader Inspired 2018 Ford Mustang

If you think the Joker or Bane is the greatest supervillain of all time, think again! These supervillains, without an iota of doubt, have made us all loath their existence (even leaving us in awe at their occasional display of ingenuity and brilliance), however, there is a…

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Added by Denis Lilleus on June 25, 2018 at 11:00pm — No Comments

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

YouTube product demos can give your brand a fighting chance.

Got a great product? Is it …

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Added by Ernie Perich on June 25, 2018 at 8:30am — No Comments

CarSoup.com Integrates Clarivoy Attribution Technology

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars

 

Columbus, OH, June 25, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…

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Added by Steve White on June 25, 2018 at 7:02am — No Comments

The Key To Retention: Consistent Contact

To stay top-of-mind with your customers, you need to keep in touch.

If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…

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Added by Scott Kane on June 25, 2018 at 6:30am — No Comments

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