Automotive Digital Marketing

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June 2016 ADM Blog Posts (96)


Vendor
Response Rate Solutions to Surveys - Reviews - Testimonials

A universal challenge for business is the ongoing quest for quality feedback from our clients, customers and patients.  So often, almost in desperation, we adopt third party platforms that promise improved response results only to discover that the return on investment falls short of expectations.  …

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Added by Steve Santorsola on June 30, 2016 at 12:45pm — No Comments

Dealership Branding

I have discovered the absolute best way to build dealerships’ brands while assuring that their contact information remains at their customers’ and prospects’ fingertips.

 

If a dealership creates a digital business card that functions in the contact app across all operating systems (IOS,…

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Added by charles corson on June 30, 2016 at 8:49am — No Comments


Dealer
PBN Guest Post Link

Content Rally is a guest post blog to read, write and support stories or ideas that matter to you. Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content…

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Added by Ariana Smith on June 30, 2016 at 7:00am — No Comments


Influencer
Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers.

Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very…

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Added by sara callahan on June 30, 2016 at 7:00am — 2 Comments

Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the…

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Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments


Influencer
Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere –…

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Added by Larisa Bedgood on June 30, 2016 at 6:00am — No Comments


Media
Modern Community Car Sharing

The latest craze to hit London is car sharing, and with so many benefits for both the car owner and the borrower, its popularity is steadily growing. Most of us don’t drive our car for any more than an hour or two per day, and the rest of the time, the vehicle is sitting in the driveway doing nothing. With online car sharing, a borrower can source a vehicle, check on its availability, and arrange to meet the owner at an agreed location.

Many advantages…

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Added by Rahul Paul on June 30, 2016 at 1:30am — No Comments


Agency
Hot Wheels: How to Refinish Your Classic Car

If you have a classic car that isn’t in good condition, consider refinishing it by implementing a few simple procedures. Depending on the kind of vehicle that you own, you may have to follow strategic steps in order to protect and preserve the paint.



Important…

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Added by Lizzie Weakley on June 29, 2016 at 2:00pm — No Comments


Media
Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything…

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Added by Kim Orr on June 29, 2016 at 7:01am — No Comments


Agency
Understanding Damage Awards in a Wrongful Death Claim

Wrongful death claims are very common in Louisiana and are the result of any death that is caused by another entity to any degree of negligence. Damages can be awarded even in a case where the decedent was largely at fault involving an accident, as Louisiana implements the pure comparative negligence model when determining damage awards. Wrongful death is the most serious of any type of injury, and standing to sue regarding the death is normally assigned to the spouse or…

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Added by Leona Zoey on June 28, 2016 at 12:30pm — No Comments


Agency
The Benefits of Working with a Medical Malpractice Attorney

When you entrust a physician to care for you or a loved one, it is important to know that you are going to get the quality of care and skill that you agreed to. Especially if you or a loved one are having a major operation, it is important to be aware of potential dangers and/or risks of the surgery and to be given informed consent. If there are unsuccessful results to the surgery, then it is important to know, that if it is proven that there were any errors on the part…

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Added by Leona Zoey on June 28, 2016 at 12:00pm — No Comments


Influencer
Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.



If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…

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Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments


Vendor
Most Segments Decline at a Steady Pace

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on June 28, 2016 at 10:53am — No Comments


Influencer
Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building…

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Added by Joey Little on June 28, 2016 at 8:00am — No Comments


Influencer
Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

This Week in Social Media

News for the Week of June 27…

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Added by Joey Little on June 28, 2016 at 7:30am — No Comments


Influencer
SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 –…

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Added by Jim Leman on June 28, 2016 at 6:58am — No Comments


Media
OEM Parts Finder Tool – KTM

Welcome to Parts.fo – the largest price comparison shopping engine which provides you with the best replacement parts you are interested in and features a full range of motorcycle models. If you have been trawling through the masses of online shops that all look the same, we hope…

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Added by Rahul Paul on June 28, 2016 at 6:00am — No Comments

Dealership Review, Evaluation and Update of eMail Strategies and Tactics

Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?

  • eMail marketing is a vital and cost-effective communication…
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Added by Ralph Paglia on June 27, 2016 at 7:50pm — No Comments


Vendor
Measuring ROI of Digital Marketing in Automotive

Digital ad spending in the US auto industry has steadily increased over the past few years, and this increase in spend is expected to continue.…

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Added by Michael Thomas on June 27, 2016 at 8:00am — No Comments

Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…

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Added by Tim Clay on June 27, 2016 at 6:58am — No Comments

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