Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

June 2014 ADM Blog Posts (112)

Certified Pre-Owned G37 Convertible & more Great Deals at Douglas Infiniti

Summer is here & we have some outstanding Deals on

 Pre-Owned Vehicles at Douglas Infiniti!



**Click any image below to see a LIVE Walk-around

 Video of that particular vehicle!…

 photo 11G37Convertible.jpg
Continue

Added by Ken Beam on June 30, 2014 at 3:09pm — No Comments

Used Car Market Is Active With Greater Weakness

Hello and welcome to the final Beggs on the Used Car Market video blog for June and also for the first half of 2014, with data and insight from Ricky Beggs and Black Book. It is amazing how fast the days and weeks have been checked off the calendar. We have dealt with a spring market that was delayed, a spring market that extended into the middle of May, and an active new car sales market unaffected by record…

Continue

Added by Black Book on June 30, 2014 at 9:05am — No Comments


Influencer
Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has persisted for so long that consumers no longer believe the message. So…

Continue

Added by Misti Miller on June 30, 2014 at 5:17am — No Comments

The Absolute Importance of Accountability When Running a Dealership

It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…

Continue

Added by Jeffery Sterns on June 29, 2014 at 6:00pm — 1 Comment


Influencer
Conquest is Great, but Connect with Your Own Customers First

Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.

It's more than that, though. It's a double-dip. Every conquest sale is a good thing…

Continue

Added by Jon Lamb on June 27, 2014 at 7:31pm — 2 Comments

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

Continue

Added by Ralph Paglia on June 27, 2014 at 6:08pm — 3 Comments


Influencer
7/10/14 - BMW's Un4gettable Test Drive at BMW of Bridgewater

BMW 4 Series Ultimate Driving Experience. 

BMW of Bridgewater is taking part in the Un4gettable Test Drive Event, a BMW Event designed to allow drivers the chance to drive the following:…

Continue

Added by Jonathan Morales on June 27, 2014 at 8:30am — No Comments


Influencer
Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.

Smartphones are…

Continue

Added by Josh Knutson on June 26, 2014 at 10:00am — 2 Comments


Influencer
Subaru Eyesight Technology, a Great Achievement

For Subaru, the Eyesight Technology has earn them countless recognitions from the IIHS for Front Crash Prevention. 

Subaru Eyesight Technology is designed to provide the drive with an extra set of eyes on the road. The Eyesight technology is available on the new Outback, Legacy and Forester models. Most automakers do not even offer all the features that the…

Continue

Added by Jonathan Morales on June 26, 2014 at 8:30am — No Comments


Influencer
Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

Continue

Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments


Influencer
Audi Wants To Supervise Your Technicians… With Robots

Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired magazine Audi claims that “the robot mechanic will improve speed and…

Continue

Added by Richard Holland on June 26, 2014 at 5:42am — 3 Comments


Influencer
Offline and Online Marketing Tactics Combined

Most online marketers will tell you that old school brick-and-mortar advertising techniques are long dead- digital is now the way-to-go. Facebook, Twitter, Instagram, Pinterest and other social networking are your friends, and online followers have more income-generating potential than people on the street.

And you know what, they're not exactly wrong per se. There are lots of success stories about small businesses who managed to get ahead of larger competition through the use of…

Continue

Added by Kerry Blake on June 26, 2014 at 3:30am — No Comments


Influencer
Say Good Bye to the Mitsubishi Lancer Evolution!

Sadly there will be no 2015 Mitsubishi Lancer Evolution, Grab up a 2014 before they are gone!

Since 1992, the Mitsubishi Lancer Evolution has been an iconic Mitsubishi…

Continue

Added by Jonathan Morales on June 25, 2014 at 2:30pm — No Comments


Influencer
Your Personal Brand is Who You Are

In my teaching and recruiting, I am amazed at how few individuals have consciously built their personal Brand.  I guess it’s because they don’t think of themselves as a Brand.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. “  I…

Continue

Added by Charles Shillingburg on June 25, 2014 at 1:21pm — No Comments

Your Website is #1 With Women

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:

  1. Dealership
  2. Manufacturer
  3. KBB.com
  4. Consumer Reports
  5. AutoTrader.com
  6. Edmunds.com
  7. Cars.com
  8. Carfax.com
  9. Craigslist.com

We also…

Continue

Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments

New Research: The Top Things Drivers Do to ‘Fight the Drowse’ – Caffeine, Open Windows, Stretch, Loud Music, AC – Do Not Work

DMEautomotive survey reveals that less than one in four drivers do what experts recommend most: pull over and take a nap

With more than half of Americans planning road trips this summer – and the majority intending to drive 7 or more hours a day – dangerous, drowsy driving looks to intensify

Daytona Beach, FL – June 25, 2014  With the summer road-trip season hitting high gear July 4th,,…

Continue

Added by Crystal Hartwell on June 25, 2014 at 8:34am — No Comments


Influencer
Be the Cristiano Ronaldo of Dealerships

News about the FIFA World Cup and rock-star soccer players have been making headlines lately. One of the hottest player’s of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you brand your dealership like Ronaldo?

 

BE 2 PERSONAS

According…

Continue

Added by Lisandra Ramos on June 25, 2014 at 8:25am — No Comments

Car Lease Credit Approvals Reach New Low for the Year

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of May were 60.6%, the lowest monthly level of the year and down from January when the approvals rate was at 70.6%.

Despite the overall approvals rating sliding down from a 2014 high in January, Swapalease.com attributes the recent slide to a significant higher number of applications over the last two months. In fact, 44.7% more applications have been processed in May and April…

Continue

Added by John Sternal on June 25, 2014 at 6:16am — No Comments

Why Speeling and Grandma Is Impotent

When writing content – whether that content is a short, social media post or blog article, or a full-length feature article – form is just as important as the content itself.

Proper spelling and grammar can dictate whether your content is received well or not. It’s not uncommon for readers to start reading an article or…

Continue

Added by sara callahan on June 25, 2014 at 6:00am — 2 Comments

Empower Employees with Commander's Intent

As Appeared in the June 2014 issue of Auto Dealer Monthly

Everyone knows how important the chain of command is in the military. But during battles, emergencies and other times of duress, it's not always possible to run decisions up and down the chain of command. This is why soldiers are empowered by something called the Commander's Intent. The military commander gives his leaders a clearly defined goal (the mission) and the forces needed to accomplish that goal, along…

Continue

Added by Mike Esposito on June 24, 2014 at 10:10am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service