Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Summer is here & we have some outstanding Deals on
Added by Ken Beam on June 30, 2014 at 3:09pm — No Comments
Get a jump on proposed new Immigration regulations. Under proposed federal immigration reform all employers would be required to use the E-Verify. Already many states required the use of the E-Verify system. Make sure that you complete a new I-9 form within three days of hire and take the extra step of confirming eligibility to work in the United States by using E- Verify.
E-Verify is fast, free, and easy to use, and it’s the best way employers can ensure a legal…Continue
Added by Rebecca Ward on June 30, 2014 at 11:00am — No Comments
Hello and welcome to the final Beggs on the Used Car Market video blog for June and also for the first half of 2014, with data and insight from Ricky Beggs and Black Book. It is amazing how fast the days and weeks have been checked off the calendar. We have dealt with a spring market that was delayed, a spring market that extended into the middle of May, and an active new car sales market unaffected by record…Continue
Added by Black Book on June 30, 2014 at 9:05am — No Comments
Added by Misti Miller on June 30, 2014 at 5:17am — No Comments
It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…Continue
Social media is no longer a new concept; it has become a common and highly used tool in society today. Often a free tool, social media can help take your dealership to new heights; however, it can also create legal risk if taken advantage of or used improperly. To keep your dealership on the right side of social media, utilize the following best practices:
Currently it is illegal to request employee’s passwords in 12 states and many other states may be following suit. Never ask for…Continue
Added by Rebecca Ward on June 29, 2014 at 11:00am — No Comments
What is mindfulness anyway? Mindfulness has become the antithesis to multitasking; instead of focusing on many things at once, which can cause poor decision making and lead to confusion, stress, and poor communication, mindfulness includes calming and focusing of the mind, often through meditation and breathing practices. A 2003 study, and 6 week implementation of a mindfulness program, showed that 70% of participants took fewer sick days due to depression and anxiety. In the following 3…Continue
Added by Rebecca Ward on June 28, 2014 at 11:00am — No Comments
Conquest sales can be exhilarating. Let's face it, there's something medieval, even carnal about the concept of taking sales from your competitors. Even the action itself has an incredible name. "Conquest" - it sounds epic and it's something that we all want to do.
It's more than…Continue
BMW 4 Series Ultimate Driving Experience.
BMW of Bridgewater is taking part in the Un4gettable Test Drive Event, a BMW Event designed to allow drivers the chance to drive the following:…Continue
Added by Jonathan Morales on June 27, 2014 at 8:30am — No Comments
Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.
For Subaru, the Eyesight Technology has earn them countless recognitions from the IIHS for Front Crash Prevention.
Subaru Eyesight Technology is designed to provide the drive with an extra set of eyes on the road. The Eyesight technology is available on the new Outback, Legacy and Forester models. Most automakers do not even offer all the features that the…Continue
Added by Jonathan Morales on June 26, 2014 at 8:30am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired…Continue
Most online marketers will tell you that old school brick-and-mortar advertising techniques are long dead- digital is now the way-to-go. Facebook, Twitter, Instagram, Pinterest and other social networking are your friends, and online followers have more income-generating potential than people on the street.
And you know what, they're not exactly wrong per se. There are lots of success stories about small businesses who managed to get ahead of larger competition through the use of…Continue
Added by Kerry Blake on June 26, 2014 at 3:30am — No Comments
Sadly there will be no 2015 Mitsubishi Lancer Evolution, Grab up a 2014 before they are gone!
Since 1992, the Mitsubishi Lancer Evolution has been an iconic Mitsubishi…Continue
Added by Jonathan Morales on June 25, 2014 at 2:30pm — No Comments
In my teaching and recruiting, I am amazed at how few individuals have consciously built their personal Brand. I guess it’s because they don’t think of themselves as a Brand.
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. “ I…Continue
Added by Charles Shillingburg on June 25, 2014 at 1:21pm — No Comments
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments
DMEautomotive survey reveals that less than one in four drivers do what experts recommend most: pull over and take a nap
With more than half of Americans planning road trips this summer – and the majority intending to drive 7 or more hours a day – dangerous, drowsy driving looks to intensify
Daytona Beach, FL – June 25, 2014 – With the summer road-trip season hitting high gear July 4th,,…Continue
Added by Crystal Hartwell on June 25, 2014 at 8:34am — No Comments
News about the FIFA World Cup and rock-star soccer players have been making headlines lately. One of the hottest player’s of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you brand your dealership like Ronaldo?
BE 2 PERSONAS
Added by Lisandra Ramos on June 25, 2014 at 8:25am — No Comments