Is your dealership using traditional forms of promoting or taking advantage of internet social media in one application?

Sending all of your key messages and offers in a single e-mail is becoming the most cost effective…

After 20 years in the car business I have seen a lot come and go. When I started selling cars we did dealer trades on the ole' green screen computer. The fax machine was about as old as e-commerce is today. I have seen a lot of tips, tricks, tactics and techniques come and go. Never in the history of selling cars have we had so much opportunity the we could initiate for little or…

Caveat Emptor: Free isn't always free

by William Weidendorf

Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!

Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…

I found this post on a BMW message board and felt it was important enough to post in a few places.

The author of this post wanted a very specific configuration on a new BMW and couldn't get one from the two dealerships in his hometown. So he sent in an information request with every dealer within a 200 mile radius

and documented every bit of the experience for…

Example of a DealerRater Dealership Spotlight Featuring: Gene Reed Toyota…

The auto industry seems to be reflecting recently on its glory days. Many of the models coming out have a nostagic feel including the mustang and the camaro. Ford posted recently on their facebook page this great collection of historical photos.You can check them out at: http://tinyurl.com/2aukuqm

But with all this reflection, it makes me think that maybe we all need to think more about what…

Mike Elgan

Have you ever tried to get an older person to use Facebook?

We bought my grandmother an iPad for her 98th birthday last week. Tellingly, she was able to use it very

quickly and easily.…

How Much Is a Facebook Fan Really Worth?

At Blue Dog, our number one goal is to increase the market share and create dazzling advertising for your law firm, car dealership, or any small- to mid-sized business. We do this through effective branding and image-building strategies across traditional mediums that reach your target audience. With summer weather in full-swing across the country, perhaps it's time to offer a…