Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

April 2019 ADM Blog Posts (62)

BLACK BOOK USED VEHICLE RETENTION INDEX SHOWS DECLINE IN MARCH

Index Continues To Lose Momentum But Expects Quick Jolt from April Spring Season

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for March (113.8), a -0.6% change from February (114.5). The Index is 1.7% higher than where it was a year ago (112.0).…

Continue

Added by Black Book on April 9, 2019 at 5:30am — No Comments

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot.



And the truth is…it works! Digital…

Continue

Added by Michia Rohrssen on April 8, 2019 at 7:00am — No Comments

Buy Salvage Cars to Rebuild and Save Thousands of Dollars

Salvage cars, what are they? Many people have the wrong idea about salvaged cars as they are viewed as being merely junk.

While salvaged cars don't have the best reputation by many, understanding how they get the salvage title may change your mind. Many people buy…

Continue

Added by Mark Drouser on April 5, 2019 at 10:00pm — 1 Comment

Attention Florida and New York Dealers: Your Website could be at Risk!

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take.

If you are an auto dealer in Florida or New York,…

Continue

Added by Ed Barton on April 5, 2019 at 7:30am — No Comments

Customer Loyalty: Playing the Long Game

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…

Continue

Added by Courtney Evans on April 5, 2019 at 6:00am — No Comments

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…

Continue

Added by Todd Smith on April 5, 2019 at 6:00am — 2 Comments

Social Media Transformation

There are three huge ways to transform the Social Media at your Dealership

 

Tell Your Story

Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…

Continue

Added by Jim Flint on April 5, 2019 at 6:00am — 1 Comment

How To Speed Up Service Transaction Time

When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…

Continue

Added by Dean Martin on April 4, 2019 at 6:30am — No Comments

How are Women’s Brains Wired?

What Customers are Thinking in YOUR Dealership

When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her?

While that may seem impossible,…

Continue

Added by Anne Fleming on April 3, 2019 at 1:00pm — No Comments

protect email account by spam from roadrunner email problems

email spam issue is one of the routes of the virus to get installed on your device and leak all information of your email account and device. users data protection is a must in this situation so you must make the right decision by contacting the email technical support team. support team will guide you…

Continue

Added by Jack Jons on April 3, 2019 at 10:09am — No Comments

Learn about email IP address by microsoft number

Microsoft number provides info to web hosting clients that cannot receive an email from the specific sender, the sender domain, email address, and IP address. this type of issue occurs when server…

Continue

Added by Jack Jons on April 3, 2019 at 10:07am — No Comments

Expand Service Department Reach & Volume with Customer Convenience, Transparency & Feedback

Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…

Continue

Added by Ujj Nath on April 3, 2019 at 7:00am — No Comments

Top Specification of Web Development Company

Top Specification of Web Development Company. An organization should have Knowledge on the features of web design and Understanding the SEO Designs. Read More: https://declara.com/collection/825b1b82-a875-4d0c-8d56-2d3761ca2ab0/post/3707e9cb-33b2-480d-ae46-04da18a1cc3d

Added by JDM Web Technologies on April 3, 2019 at 6:48am — No Comments

Are You Dodging Bullets with Your IT Strategy?

Recently I talked to a dealer whose internal information technology (IT) person had quit suddenly after receiving another job offer.

The dealer scrambled to find someone else. He hired a small, local IT firm that soon went out of business. Once…

Continue

Added by Erik Nachbahr, CISSP on April 3, 2019 at 6:30am — No Comments

Career in Sales and Marketing

Okay, so you and your team of people have the required technical expertise to create a product that, you think, can bring about a revolution in the market. Your skilled presentation team has given the product an attractive appearance. But, have you given a thought to this: after putting in so much of effort to create this marvelous piece, if you were to discover that it had no customers, what would you do? Enter your team of sales and marketing professionals — people with the required skill…

Continue

Added by Johanna Quizel on April 2, 2019 at 7:13am — No Comments

Spring Market Officially Arrives

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…

Continue

Added by Black Book on April 2, 2019 at 7:05am — No Comments

FICO Survey: Auto Dealership Financing Holds Strong Among Consumers while Online Loans Gain Traction

FICO has released the 2nd annual 2019 Consumer Survey of Vehicle Financing Perceptions. 

The survey examines how consumers view automotive financing options for new and used vehicle purchases, as well as how vehicle finance companies are currently meeting customer expectations. While dealership…

Continue

Added by Ralph Paglia on April 1, 2019 at 2:00pm — No Comments

Reviver Wins Best Smart Transportation Solution Award

Reviver’s Rplate receives award at 8th International Smart City Expo in Dubai

 

Foster City, CA – April 1, 2019 – Reviver, creator of the Rplate, the world’s first digital license plate platform, has been selected as a global leader for Smart License Plates and received the award for Best Smart Transportation Solution at the 8th International Smart City Expo in Dubai, UAE.  The 2019 Smart City Conference & Expo Awards recognize…

Continue

Added by Crystal Hartwell on April 1, 2019 at 11:19am — No Comments

The Sales-to-Service Handoff Can Translate to Serious Revenue & Loyal Customers

Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…

Continue

Added by Chris Miller on April 1, 2019 at 7:28am — No Comments

Affinitiv Appoints Kevin McShane as Chief Revenue Officer

Marketing tech veteran hired to lead Affinitiv’s growth and expansion

Chicago, IL—April 1, 2019—Affinitiv, the retail auto industry's leading marketing technology provider, has appointed Kevin McShane as Chief Revenue Officer (CRO). McShane is a 20-year veteran of the enterprise software and services industry, and brings years of experience deeply rooted…

Continue

Added by Scot Eisenfelder on April 1, 2019 at 5:33am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service