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April 2018 ADM Blog Posts (118)

3 Tips for Bridging the Customer Expectation Gap

Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place.

 

Then the expectation gap opens up. Typical problems that…

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Added by Bill Wittenmyer on April 4, 2018 at 9:00am — No Comments


Media
SEO or PPC; What's More Important?

Just recently, a friend of mine approached me about his dealership site and how they had a consultant (SEO guru), do an SEO analysis of his site.

He was concerned that he may be losing money on keyword selection based on the analysis. As I explained to him there is some confusion out…

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Added by Kelly Kleinman on April 4, 2018 at 8:00am — No Comments

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)?

For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…

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Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments

Getting High Tech Only Requires Minor Upgrades, Not an Overhaul

Cars are constantly becoming more advanced.

Apple CarPlay, Android Audio, Wi-Fi hotspots, and large digital cluster displays and touchscreens are common. Despite vehicle advances, there’s a thought that the automotive industry…

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Added by CPI Results on April 3, 2018 at 1:00pm — No Comments

4 Ways to Get a Great Rate on Your Car Insurance

Cars are necessities for most Americans, which makes car insurance a necessity also. By the time you add up car payments, gas, repairs, and insurance, many people are spending $500 to $1,000 a month on a vehicle. With that much expense, it’s no wonder people are looking for ways to save…

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Added by Rachelle Wilber on April 3, 2018 at 12:59pm — No Comments

How to Choose the Best Truck Model for Your Company

Buying vehicles to support your business operations is a decision that can make or break you company. Some business owners will simply go for the best deal instead of doing some real analysis. Whether you can buy or lease at the right price is not so important as ensuring that…

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Added by Dixie Somers on April 3, 2018 at 12:30pm — No Comments

How to Ensure Your Brakes are Safe before a Road Trip

Road trips can feel like the time of your life. Driving for days and days on end, however, can sometimes test the condition of your vehicle. It’s crucial to make sure all components of your car are in perfect working order prior to heading out on your journey. You should make sure to assess brake functioning and safety in…

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Added by Rachelle Wilber on April 3, 2018 at 8:30am — No Comments

Two Weeks of Increases in Car Values

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on April 3, 2018 at 6:30am — No Comments


Marketer
The characteristics of an office move

The types of removals vary depending on the needs of those who need to make a transfer, hence there is a specific type of removal for the relocation of office furniture. It is logical that if the offices are not places of residence but workplaces, the furniture, and furnishings that are in they are so different from those of any ordinary household.



The reasons why a certain company intends to change its work can be many. From the fact that a specific office has been small because it… Continue

Added by Susan Daigle on April 3, 2018 at 6:00am — No Comments

Flick Fusion Wins AWA Award for Best Automotive Website Merchandising Software, Presented by PCG Companies

Urbandale, IA—Flick Fusion today announced that its flagship video marketing platform, Smart Flicks, has won a 2018 Automotive Website Award (AWA) for the Best Website Merchandising…

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Added by Timmy D. James on April 3, 2018 at 6:00am — No Comments

CarFax Finds 57 MILLION Cars With Open Recalls! -- INFOGRAPHIC

 

carfax: 57 million vehicles in u.s. have open recalls

Carfax Advantage Dealers Get Free Inventory Monitoring and Open Recall Reports

 

LAS VEGAS –…

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Added by Ralph Paglia on April 2, 2018 at 3:30pm — No Comments

Walmart Can’t Steal Your Car Sales

Walmart is now in the business of selling cars, at least at four stores in Houston, Dallas, Phoenix, and Oklahoma City.

It’s a partnership with CarSaver meant to offer convenience and discounts to car buyers. But with the low expectations for the customer experience at Walmart, there’s still a challenge presented for dealerships.…

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Added by CPI Results on April 2, 2018 at 3:27pm — No Comments

How to Handle Rejection in the Service Department

A service advisor’s role is like that of an athlete – they must perform to a certain standard to keep their job.

Also, a service advisor has hot streaks…

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Added by CPI Results on April 2, 2018 at 2:12pm — No Comments

BLACK BOOK & FITCH RELEASE 2018 JOINT VEHICLE DEPRECIATION REPORT

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today its latest joint vehicle depreciation report with Fitch.

Black Book forecasts an annual…

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Added by Black Book on April 2, 2018 at 10:00am — No Comments

How to Get Reliable Insurance Quotes for Your New Ride

Automobile insurance is mandatory in nearly every state, and you must be able to prove that you are insured any time that you are stopped.

While you may think that this is as easy as purchasing the cheapest policy that you can find for your vehicle, it is really not…

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Added by Rachelle Wilber on April 2, 2018 at 8:00am — No Comments

Auto/Mate's Dave Druzynski to Present "How to Spot Liars with Effective Interviews" At Digital Dealer 24

Albany, NY – April 2, 2018​ – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present "…

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Added by Mike Esposito on April 2, 2018 at 7:00am — No Comments

Customer Interaction App Helps Mercedes Benz of North Palm Beach Build Trust and Loyalty with Service Customers

LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of…

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Added by Ujj Nath on April 2, 2018 at 6:30am — No Comments

Keep These 4 Things in Mind If You’re in a Car Accident

You can never be prepared for a car accident. The sudden stop and intense noise are enough to disorient anyone. If you are in a car accident, though, there are a few things you can keep in mind both immediately after the incident and as you adjust to life after the crash. Below are just four things to consider after your car…

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Added by Hannah Whittenly on April 1, 2018 at 10:30am — No Comments

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