Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus should always be on that first fundamental…Continue
Added by David Metter on April 13, 2016 at 9:04am — No Comments
Us Brits are innately polite and fair-minded individuals, meaning that the art of negotiation is often lost on us. This is particularly true when purchasing a single item, as we are predisposed to avoid negotiation unless we are looking to complete a bulk purchase.
This also applies to big-ticket purchases such as cars, even those that are bought as used models. The truth is…Continue
Added by Leona Zoey on April 13, 2016 at 5:25am — No Comments
There is no doubt about it, it is imperative that insurance companies (or businesses of any description for that matter) strive to maintain open lines of communication with their customers. There are numerous proven benefits to back up the importance of this, including the reduction of the customer churn-rate and consumer acquisition processes. Ignoring this can be extremely detrimental to your business, while it is…Continue
Added by Leona Zoey on April 13, 2016 at 5:22am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on April 12, 2016 at 12:18pm — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -0.9% during March. Cars declined -0.4% and trucks declined -1.3% during the month, demonstrating the peak of the spring selling season.
In a sign that overall year-over-year depreciation continues to accelerate, the first quarter of 2016 saw vehicle depreciation of -3.6%, compared with -0.6% during the same time in 2015.
Full-Size Van led all vehicle segments with the highest…Continue
Added by Black Book on April 12, 2016 at 12:16pm — No Comments
As grabbed from Yahoo today 4/12/2016: https://www.yahoo.com/autos/volkswagen-pissed-off-wrong-dealership-234500223.html…
Added by Ken Beam on April 12, 2016 at 10:21am — No Comments
If you are a Dealer, Car Sales person or Re-seller this is the best lead that you can buy. We not only qualify the shopper but we hot transfer the shopper right to you! It can not get much better than that. No sending numerous emails or chasing the customer by placing repeated calls. Detroit Trading owns 1800CARSHOW a fully staffed call center that speaks to 10,000 people every day. We have our finger on the…Continue
Added by Kimberly Tucker on April 12, 2016 at 9:17am — No Comments
Ok AMD`ers....... lookin` for a little insight/thoughts........... What are your thoughts/experiences in regards to "Conquest Email/eBlast Marketing? If you have or are currently doing something like this at your store(s), what is your ROI & how much are you spending each month? Would very much appreciate hearing your experiences with this. Thanks much - Ken
Added by Ken Beam on April 12, 2016 at 8:40am — No Comments
According to a study by Colloquy, there are 3.3 billion loyalty program memberships in the United States, which averages 29 per household. Yes, loyalty programs are everywhere. From grocery stores, to gas stations and fast food restaurants, chances are high that a store you’re about to enter for the first time has a loyalty program. And the one thing that most of these…Continue
The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’
I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.
Today’s technology has made it a…Continue
Everyone hears the term all the time. It’s bounced around at conferences, twenty group meetings and industry centric emails. It’s the discussion on how to improve your customer’s interaction during the buying process and fixed operations visits, post purchase. Everyone inside the dealership talks about customer experience. The overall consensus is generally geared around trying to improve their processes and relationships with their customers. I’ve even heard one GM talk constantly…Continue
Added by Mariam Hassan Curtis on April 11, 2016 at 8:10pm — No Comments
Added by Mike Esposito on April 11, 2016 at 12:00pm — No Comments
If you’re like me, you continually attend a great number of events, seminars and meetings.
It seems that no matter what the key focus of an event is, somehow the topic of video weaves its way into the presentation or conversation. Whether it is social or business, video has become the most…
Just because every car on the road needs maintenance once in a while, it does not mean that you don't have step up your game when it comes to your auto repair shop's website. Websites can sink a business or become an amazing way to get more customers. Here are 8 ways that you can use web design elements to make your car repair shop's website stand out from the crowd.
Lots of White Space in Layout
Added by Bjorn Wallman on April 10, 2016 at 3:20am — No Comments
Facebook is Changing the Way it Does Video
Facebook is expanding it's video capabilities to include a new features that rival video search engine giants like Youtube and Vimeo. These new features will increase the visibility of videos you share and improve functionality for…Continue
Added by Paul Potratz on April 8, 2016 at 2:00pm — No Comments
Did you know that car shoppers are 90% more likely to visit your website and 5.3 more likely to visit your dealership if you have positive dealership reviews online? The study, conducted by …Continue
Added by Larisa Bedgood on April 7, 2016 at 9:21am — No Comments
One of the biggest mistakes many business professionals make once they get back from a business convention, expo or conference, is not having a…Continue
Added by Josh Whitlatch on April 6, 2016 at 10:30am — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences.
The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda,…
Added by Anne Fleming on April 6, 2016 at 10:30am — No Comments
At what rate is “manual drift” occurring in the American auto industry, and is there a difference between the rate of manual transmission use between men and women? Swapalease.com, the nation’s largest car lease marketplace, recently analyzed over 50,000 driver records from its marketplace dating back to 2012 to uncover some interesting trends.
“Manual drift” is a phrase coined by Swapalease.com executives that addresses the slow sunset of interest in manual transmissions…Continue
Added by John Sternal on April 5, 2016 at 9:15am — No Comments