Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.
Most consumers do still participate in their…Continue
Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments
Us Brits are innately polite and fair-minded individuals, meaning that the art of negotiation is often lost on us. This is particularly true when purchasing a single item, as we are predisposed to avoid negotiation unless we are looking to complete a bulk purchase.
This also applies to big-ticket purchases such as cars, even those that are bought as used models. The truth is…Continue
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a partnership whereby it becomes the exclusive provider of vehicle valuation data for Auction Simplified, a custom online auction service for individual dealers.
Wholesale vehicle buyers and sellers accessing Auction Simplified dealer auctions receive access to instant vehicle valuation data powered by Black Book. The data will be…Continue
Added by Black Book on April 20, 2016 at 8:57am — No Comments
All too often, small businesses neglect their online presence and rely on the traditional methods of advertising like newspaper adverts, catalogue listings and magazine adverts.
The use of social media is a…
Added by Rahul Paul on April 19, 2016 at 11:00pm — No Comments
During the dark ages of the auto industry…Continue
Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
Though common, nothing changes how shocking these small accidents can be. Make sure you can get the police report for an insurance claim.…Continue
Added by Brooke Chaplan on April 19, 2016 at 1:30pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …Continue
Added by Black Book on April 19, 2016 at 12:28pm — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 8:32am — No Comments
Albany, N.Y. – April 19th, 2016 – Auto/Mate Dealership Systems announced today that it has received a "Top Workplaces" award from the Albany Times-Union for the fifth consecutive year.…Continue
Added by Mike Esposito on April 19, 2016 at 4:30am — No Comments
I’m sitting at the Cleveland Airport waiting on my flight back home to Tampa after wrapping up multiple presentations in this wonderful city. The downtown resurgence is strong and everywhere we went the people were friendly. We took time out for the Rock & Roll Hall of Fame -…Continue
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
Added by Anica Oaks on April 18, 2016 at 1:02pm — No Comments
When all is said and done, the only way that an Internet based business is going to thrive (even survive, in point of fact), is through ever increasing traffic to a particular Internet based venue. Traffic to a website is the key to the success of Internet business. One of the most effective methods of increasing traffic to a business website is through search engine optimization or…Continue
Added by Patti Thorn on April 18, 2016 at 12:00am — No Comments
Why would I do that, why would I give my competition the "secret sauce" about a particular car,truck, or SUV that I want to buy and make money with!
I could keep the information to myself but that would do nothing…Continue
Added by Barry Neuman on April 16, 2016 at 5:08pm — No Comments
Added by Ralph Paglia on April 16, 2016 at 4:30am — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
PPC advertising is essential for many businesses, but it's a complex solution. Most businesses don't have the time to juggle creating new campaigns and ads, watching analytics, and…Continue
Added by Nick Jakubowski on April 15, 2016 at 8:55am — No Comments