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April 2015 ADM Blog Posts (80)

Why Search and Social are so Closely Tied Together (and why they're not)

When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.

Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…

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Added by J.D. Rucker on April 13, 2015 at 9:35am — 1 Comment


Influencer
Is Your Website Alienating Customers?

From my linked in article list. Would love to get feedback on it.

I recently visited a dealer website after doing some research on a vehicle. I clicked the link to the site after doing a Google search and was almost knocked over when I arrived. I felt a rush of things coming at me and was somewhat overwhelmed. Something occurred to me. This experience is the same experience a customer dreads when going to visit a dealership in person. Here is a quick synopsis of what I…

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Added by Ray Lopez on April 13, 2015 at 7:10am — No Comments

Senate Bill Could Force Recall Repairs & How You Can Capture More of That Work

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…

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Added by Chris Miller on April 13, 2015 at 6:32am — No Comments

Live Video Walkarounds: Are they Worth the Effort?

While most forms of digital marketing offer some value to dealers, the one constant has – and always will be – the better your inventory merchandising, the higher your sales.

In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today.  The…

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Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments

Here's A Last Minute Tax Season Strategy

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Added by Paul Potratz on April 10, 2015 at 2:12pm — No Comments

From the Trenches - Are you ready for a-Commerce and v-Commerce?

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce to you:…

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Added by Tom Gorham on April 10, 2015 at 2:00pm — 2 Comments


Influencer
Infographic: How Geo-Conquest and Geo-Targeted Mobile Advertising Works for Auto Dealers

Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…

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Added by Elena Ciccotelli on April 9, 2015 at 9:15am — 1 Comment

DO YOU LOOK STUPID ONLINE?

STOOPID IS AS STOOPID DOES!

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STOP LOOKING STUPID ONLINE

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IF You act like Forrest Gump, and your grammar and spelling sounds like Forrest Gump wrote it; don’t be surprised when people call you Forrest Gump.

“Stoopid is as Stoopid Does.”

The words you write reflect on you and take away from whatever message you’re trying to say. Learn the few simple things I am writing about…

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Added by James A. Ziegler on April 9, 2015 at 6:30am — 1 Comment


Influencer
GM Warranty Cuts: The Good and Bad News

An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is halving those brands’ maintenance-free programs. According to…

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Added by Richard Holland on April 9, 2015 at 6:00am — No Comments

What should you consider when looking for a lender for car finance Norfolk?

Most people go down the route of seeking car finance in Norfolk when they want a new vehicle. There are many reasons why this is the case. Not only does it provide financial benefits and make it easier for you to manage your money. But you will also benefit from a better choice of vehicles and it is likely that you will find it easier to secure a loan. Nonetheless, the only issue comes when choosing a lender, as there are so many different companies to choose…

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Added by tony croose on April 8, 2015 at 10:44pm — No Comments

Keeping Your Dealership's Social Media Secure



Robert Allen, Social Media Specialist
by Robert Allen, Social Media Specialist

Would you give one of your employee’s full ownership of your dealership website?  Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…

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Added by CDK Global on April 8, 2015 at 9:00pm — No Comments

DrivingSales Announces the Most Valuable Insight of 2015 at Presidents Club in New York City

"The Importance of Quality Response," presented by SCI MarketView,

named 2015’s Most Valuable Insight at third annual DrivingSales Presidents Club

 

Salt Lake City, UT– April 8, 2015DrivingSales today announced that "The Importance of Quality Response," presented by SCI…

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Added by Crystal Hartwell on April 8, 2015 at 4:06pm — No Comments

2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…

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Added by Anne Fleming on April 8, 2015 at 11:30am — No Comments

Market Strength Continues

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends, with a special insiders look at activity within the Specialty Markets. Tax season buying and selling…

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Added by Black Book on April 8, 2015 at 8:28am — No Comments

WHEN SHOULD YOU FIRE A SALES PERSON?

FIRING A SALES PERSON

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This may generate some sparks, but; it is the way I see it and the way I teach it and the way I do it in the real-world. 

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When do you Fire a Sales Person?

Answer: You fire a Sales Person at that Point when you realize they are Never-Ever going to make it. …

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Added by James A. Ziegler on April 8, 2015 at 6:30am — 2 Comments

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand message.

There are many brands, communities and media pages on Facebook – all vying for your attention.…

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Added by sara callahan on April 8, 2015 at 5:30am — No Comments

Beginning Concepts Getting Seen On The Internet (SEO)

Beginning Concepts Getting Seen On The Internet (SEO)

Whether you are a auto dealer, contractor, doctor, attorney, mortgage pro, or real estate broker, success with any type of…

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Added by JB Floyd on April 8, 2015 at 5:00am — No Comments

Looking For New Ways To Use Technology?

  • Do you need more traffic to your website?
  • Do you want people to know who you are?
  • Are you willing to evolve and try new things? 

On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…

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Added by Paul Potratz on April 7, 2015 at 12:48pm — No Comments

DMEa Launches Service Connect: Mobile App for the Aftermarket Puts Service Information, Savings in Aftermarket Customers’ Hands

 

Award-winning customizable mobile technology helps Aftermarket retailers retain and engage with today’s “always-on” consumer

 

Daytona Beach, FL – April 7, 2015DMEautomotive today announced the launch of Service Connect, a new mobile app built for the unique needs of the Aftermarket service provider. The technology upon which Service Connect is built…

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Added by Crystal Hartwell on April 7, 2015 at 10:35am — No Comments

CallSource Uncovers Six Key Behaviors to Successful Service Appointment Setting

 

 

CallSource manages over 8 million calls to dealerships every month and analyzed nearly 2,500 calls to determine how auto dealers can convert more service calls into appointments

 

Westlake Village, CA – April 7, 2015 - CallSource, the U.S. leader in call management, tracking, and…

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Added by Crystal Hartwell on April 7, 2015 at 10:30am — No Comments

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