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April 2014 ADM Blog Posts (108)


Influencer
The new version of early adopters

We hear this term over and over again. Early adopters or early adoption. We look at numbers and rates. This talks about an action, not a behavior. Who really cares about one, specific action? Apparently, everyone looking for ROI on any new product. Who adopts your product or…

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Added by Jason Viglione on April 1, 2014 at 1:28pm — 1 Comment


Influencer
How to Boost Your Inventory Using Social Media

Online inventory is the lifeline of your dealership. Significant money and time is spent hosting your inventory, creating high-quality VDPs, and using inventory boosting technology.  So what else can you do to further leverage your inventory? The answer is to get social media involved.  If done well, pairing social media and inventory can increase sales substantially at your dealership. Use the following tactics to accelerate your online inventory:

Get to the Heart of What Your…

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Added by Rebecca Ward on April 1, 2014 at 12:00pm — 1 Comment


Influencer
LaFontaine Automotive Group Turns Cars into Adoptable Cats for April Fools’ Day #CatMode

cat mode website

While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.

Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness…

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Added by Erin Ryan on April 1, 2014 at 10:00am — No Comments

Advanced SEO: Traffic Into Customers

Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.

The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…

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Added by Joe Chierotti on April 1, 2014 at 9:30am — 2 Comments


Influencer
The Value of Free

I've been told over the last few days that what I am doing (offering my app platform for free) is nothing more than a marketing gimmick and something that Shift Automotive Apps will only do for a short period of time.



Well I have to say that these reactions and accusations are not only wrong but based on people and businesses not understanding that they way business is now being done has and continues to…

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Added by Edward Curran on April 1, 2014 at 9:07am — No Comments


Influencer
Accommodating Pregnant Employees

As a manager you are required to offer your employees fair accommodations for their disabilities, but did you know that pregnancy can fall under the definition of a disability? The Americans with Disabilities Act Amendment Act (ADAAA) has broadened the definition of a disability to include more temporary, less severe conditions, which affects pregnancy and women’s rights in the workplace. Many states have their own guidelines and rules regarding reasonable classification of a disability and…

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Added by Rebecca Ward on April 1, 2014 at 8:30am — No Comments

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.

Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments

Dealertrack to Buy Dealer Authority in $1 Billion Deal

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1…

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Added by J.D. Rucker on April 1, 2014 at 12:30am — 2 Comments

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