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April 2014 ADM Blog Posts (108)


Influencer
Protecting Your Eyes from Digital Eyestrain

Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digital eyestrain is due to the prolonged use of electronic devices; in an effort to prevent workplace eyestrain, the following is suggested:

  • Ensure that employees have a work area allowing them to sit 20-26 inches away from their screen.
  • Provide employees with a document holder to place next to their screen. This will…
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Added by Rebecca Ward on April 25, 2014 at 7:00am — No Comments


Influencer
The Bullhorn Necessity of Facebook Ads

Facebook is about as crowded as any marketing venue on the internet. There might be hundreds of sites vying for keywords that pertain to you on search (and no, having millions of results does not mean that they're all going for that keyword) and dozens of dealers selling cars in your local area…

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Added by Tyson Madliger on April 25, 2014 at 2:27am — No Comments

Buying a Car? Look at the Benefits of Leasing!

Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!

It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…

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Added by Anne Fleming on April 24, 2014 at 7:00pm — No Comments


Influencer
Summit Volunteer First Aid Squad Capital Campaign

Thanks to Salerno Duane, the Summit Volunteer First Aid Squad has a new temporary home while the construction of their new building is completed. With the help of their Capital Campaign, they have been able to raise most of the funds necessary to fund the new construction. …

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Added by Jonathan Morales on April 24, 2014 at 9:00am — No Comments


Influencer
MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training



http://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415?aff=es2&rank=1#

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…

Added by Sean V. Bradley on April 24, 2014 at 5:27am — No Comments


Influencer
Are Service Customers Defecting Due to Trust and Price Transparency?

A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack…

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Added by Richard Holland on April 24, 2014 at 5:00am — No Comments


Influencer
Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission has…

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Added by Kenny Alward on April 23, 2014 at 5:57am — No Comments

Discover the Effect of Google's Knowledge Graph on Your SEO



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

Google has gotten smarter. Just this past September, they surprised everyone with a complete…

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Added by CDK Global on April 22, 2014 at 5:36pm — No Comments

AutoNation Gains Confidence To Become Their Own Lead Generation Provider

autonation-build-buy

By Brian Pasch

This week, Automotive News…

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Added by Brian Pasch on April 22, 2014 at 3:30pm — No Comments

Why Work Harder For Less?

Why Work Harder For Less?

On this week's Think Tank Tuesday:
  ✓ Learn how to identify your clients
  ✓ Find out what you need to be spending time on
  ✓ Determine key mistakes in your sales process

Added by Paul Potratz on April 22, 2014 at 12:30pm — No Comments

Car Lease Credit Approvals Increase In March

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of March were at 69.6%, up from last month’s yearly low of 66.7%. The 69.6% approvals mark is also the level of the last three months, indicating a credit approvals landscape that continues to hover near the “healthy” mark of 70%.



The credit approvals rate over the last twelve months stands at 71.7%. Prior to March, the approvals rate had continuously dropped from early fall…

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Added by John Sternal on April 22, 2014 at 11:02am — No Comments


Influencer
Maternity/Paternity Leave: Did you know that?

When an employee expands their family they will have questions about options for maternity or paternity leave. Here are a few things to consider when an employee requests maternity/paternity leave.

Maternity/paternity leave typically refers to the time parents take off during and after the birth of their child, however, company policies vary. Under federal law, employees who work for a company with 50 or more employees within a 75 mile radius of the office, who have worked for their…

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Added by Rebecca Ward on April 22, 2014 at 8:30am — No Comments

Automotive Management Training: Recycling Your Perspective

 Perfection is unsustainable, while personal progress is obtainable.

Stay green and let yourself grow!

When someone claims to be “green”, what first comes to your mind?  They are making an effort to reduce their carbon foot print on mother earth?  Maybe they are a vegetarian?  Or they are actively recycling?

When I hear the…

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Added by Stephanie Young on April 22, 2014 at 7:30am — No Comments

What Is Anticipatory Customer Service?

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer…

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Added by Mike Gorun on April 22, 2014 at 6:06am — No Comments

Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.

I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that…

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Added by J.D. Rucker on April 21, 2014 at 11:55pm — 2 Comments

Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers

Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.

The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more…

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Added by Anne Fleming on April 21, 2014 at 7:42pm — No Comments

Document Twitter Promoted Post Campaigns in Google Analytics For ROI Tracking

promoted-gm-tweet

By Brian Pasch

Have you started to test Twitter promoted tweets for your business?  You should because there are many opportunities for car dealers and the vendor community on Twitter.  The cost of Twitter promoted tweets is not expensive, but any expense without proper tracking is wasted…

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Added by Brian Pasch on April 21, 2014 at 5:22pm — 1 Comment

Processes Save Lives

Processes save lives. It’s true. It is especially true when you are lying in a hospital bed with a doctor and a nurse talking to you about how their processes will save your life…which was where I found myself in the not too distant past.

Saving a customer's life begins with processes.
Saving a customer's life begins…
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Added by Leonard Buchholz on April 21, 2014 at 8:13am — No Comments

Prices Remain Higher Than Typical Spring Seasons

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car pricing data from Ricky Beggs and Black Book. Just when most all parts of the country thought winter was gone and pollen from the budding trees was the dominate particles in the air, we hopefully had the final blast of winter weather that swept across the Midwest and actually left Detroit enough of the white fluffy flakes to set an all-time record level of snow for the winter season.



As the Black…

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Added by John Sternal on April 21, 2014 at 7:41am — No Comments

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