Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I was talking with a GSM today and he had no idea how many calls his coordinators were making per day. Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept. …Continue
Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments
Is your dealership successful or is it wildly successful? Are you a good leader or a great leader? And if you are merely “good,” but desire to be “great,” what does it take to make that transition?
I have been revisiting the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins. In Chapter 1, he posits that good is the enemy of great. Meaning that if you are good, it is often difficult to become great because it’s so…Continue
Added by Mike Esposito on April 30, 2013 at 1:39pm — No Comments
By Jon Quade, Performance Improvement Consultant
Meet four-year old Martina. She's about to teach you a lesson.
You: Martina, it's time for bed, sweetie.
You: Because you've had a long day and you're going to be getting sleepy soon.
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…Continue
Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients.
Added by Paul Potratz on April 30, 2013 at 8:23am — No Comments
Agreement between largest manufacturer of window and paint protection film and best vehicle accessory retail system offers consumers and retailers the most engaging shopping experience in the industry; AOA solution proven to increase accessories sales by as much as 500% for auto retailers and installers
San Francisco, CA and St. Paul, MN – April 30, 2013 – Add.On.Auto (AOA) the industry’s best vehicle accessory retail…Continue
Added by Crystal Hartwell on April 30, 2013 at 6:37am — No Comments
Four in 10 top marketing executives fail to meet their objectives due to lack of funding, according to the Accenture Interactive report:…Continue
Added by Bill Cosgrove on April 30, 2013 at 5:43am — No Comments
Added by J.D. Rucker on April 30, 2013 at 12:51am — No Comments
Clip from Facing the Giants will fire you up every time
I could watch this clip 100 times and every time it helps me refocus. Forget that it’s fiction. Forget that it’s from a movie with a spiritual message. It is one of the best illustrations you will ever see for overcoming fear and a weak belief level – whether it’s in business or your personal life.…Continue
Added by Big Tom LaPointe on April 29, 2013 at 9:00pm — No Comments
By Brian Pasch
Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this:
Just short and sweet. The Top Five #SEO…
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…Continue
Albany, N.Y. – April 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper for the second year in a row. Auto/Mate was featured in the “Small Workplaces” category for companies with 35-149 employees.
“One of the best ways to create a successful business is to…Continue
Added by Mike Esposito on April 29, 2013 at 10:19am — No Comments
Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern…Continue
Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments
Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments
Grow your business within your market area- from within your organization
The problem I see in the Automotive Industry is that the large corporations, who are trying to take control of the Vertical landscape from B2B wholesaling to the classified car sites to inventory control and marketing, find it easier to market in a one style fits all approach. This may work well for them but it is a trap you don’t want to fall…Continue
Added by Bill Cosgrove on April 29, 2013 at 7:00am — No Comments
I was driving home from work the other night and was compelled to write about something that I am very passionate about and believe in strongly, the Business Development Center or BDC for short. When you hear the term BDC, what comes to mind? You’re probably thinking about Internet leads and scripted phone conversations. I bet you’re not thinking about the other initiatives this department can handle–with the proper guidance, strategy and communication.…Continue
Added by Benjamin D. Freedman on April 29, 2013 at 6:29am — No Comments
“Are You Aiming at the Right Target?” presented by Chris Reed of Cobalt, is named 2013’s Most Valuable Insight at Sold-Out DrivingSales Presidents Club
Salt Lake City, UT– April 29, 2013 – DrivingSales today announced that “Are You Aiming at the Right Target?”, presented by Chris Reed, CMO of Cobalt, has been named the 2013 DrivingSales Most Valuable…Continue
Added by Crystal Hartwell on April 29, 2013 at 6:25am — No Comments
The next automotive e-Commerce revolution: a real photo interfaceContinue
Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments
I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.
94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…Continue
Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments