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April 2009 ADM Blog Posts (72)


Dealer
"Ford and The American Dream"



In this day and time, people frequently talk about doing the "right thing," but rarely are they interested in risking their comfort zone and what others might think to do what they feel needs to be done. Clifton Lambreth is one of those rare people. After working for over twenty years for the Ford Motor Company, he could no longer keep quiet about the problems going on behind corporate doors that were hurting Ford's financial bottom line, and… Continue

Added by Clifton Lambreth on April 13, 2009 at 10:43pm — 1 Comment

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Prepare for Bankruptcy Of GM And Chrysler

Domestic new car automobile dealers have already reduced their automotive advertising budgets to maintain profitability at reduced sales levels for both new cars and used cars. Unfortunately, the added burden on General Motors and Chrysler dealers of what appears to be an inevitable bankruptcy – structured Chapter 11 or otherwise – has forced auto dealers to reconsider placing any automotive advertising at all. Both General Motors and Chrysler dealers have been cautioned by their… Continue

Added by Philip Zelinger on April 13, 2009 at 3:50pm — No Comments

There is a Difference!

4-13-09 Apex, NC... I sent a friend of mine to the dealership over the weekend. He wants a Trailblazer SS. I suggest that he go see the HUMMER H 3 Alpha as well. It too is a V 8. It is fun, unique and very high profile to ride around in. There are not a lot of these around. It is different. He likes that. Plus you can climb anything in the truck, from an ant hill to Grandfather Mountain. The MPG is the same as the Chevy.



He shows up at the dealership I sent him to. Now remember, this… Continue

Added by Jim Vogel on April 13, 2009 at 11:31am — 2 Comments

Sell the Sizzle



What a week. Service Managers I think you can identify with me on this one. A normal day for me goes like this:



1. Walk the Parking Lot everyday, touch every car and write on the windshield

2. Hold a production meeting everyday, talk about FRH

3. Hold a service advisor sales meeting everyday, talk about sales

4. Follow up on the Work In Process (WIP), close tickets

5. Review the Forecast VS. Actual, look at… Continue

Added by Steven Shaw on April 13, 2009 at 10:40am — 1 Comment


Vendor
Vehix

What are your thoughts on Vehix?

Added by Kris Lyons on April 13, 2009 at 7:00am — No Comments


Dealer
How To Lose a Few Thousand Bucks Online

This post will make all the professional sales-reps sick, just sick. It all started when I took a little trip North a few hours to watch my best friends son play baseball this weekend.



In the middle of the 3rd painfully slow inning (watching 9 year old baseball is like watching grass grow!) my buddy says: “what in the heck is Lexus thinking, I need a new car and they refuse to tell me what cars they have to sell.” I giggled a bit because I knew exactly what he was referring to. Lexus… Continue

Added by David Book on April 13, 2009 at 1:32am — No Comments

Ford Motor Company Emerges as Top Online Automotive Advertiser - Ranked by Results!

Ford Motor Company was the top auto advertiser in January 2009, reaching nearly one-third of the US online audience with 481 million display ad impressions,… Continue

Added by Ralph Paglia on April 12, 2009 at 11:00pm — 1 Comment

Customer, Profit is your Fault!

4-11-09 Apex, NC... Holding gross for salespeople is the same as giving the store profit to the customer. Many customers often want something for nothing and are way out of whack with what they believe their trade is worth. Many salespeople want to make as much money as possible as the deal gets structured and want three of those deals a day. This creates a head banging scenario with the customer leaving and the salesperson bruised because of the non-results and time spent.



First be… Continue

Added by Jim Vogel on April 11, 2009 at 5:30am — No Comments

Looking for Internet Product Specialist in Cincinnati area

I have a position open at one of my Cincinnati dealerships as an Internet Product Specialist. This is a full time sales position with competitive salary and benefits. Interested individuals should send their resume and cover letter to Annette Reed: areed@performanceautomotive.com.

Thanks,
Annette Reed

Added by Annette Reed on April 10, 2009 at 12:01pm — No Comments

Search Advertising Will Never Kill Online Display Advertising - Why?

Spending on paid search and display ads is evenly split, but don't expect one to eat the other's lunch anytime soon. Here's why.



Awareness --> Consideration --> Preference --> Purchase



Here are a few basic issues to consider when thinking about the purchase funnel verses the… Continue

Added by Ralph Paglia on April 9, 2009 at 8:00pm — 6 Comments

Online Advertising Pushes Through Recession Pressures to Rise!

-- The recession slows, but does not stop, online ad growth.



As strange as it may sound, the economic downturn may speed up the transition to digital advertising for many marketers.











The Internet’s share of total media ad…

Continue

Added by Ralph Paglia on April 9, 2009 at 1:00am — No Comments


Dealer
Manage Your CRM...

Managing your CRM(customer relationship management) is key to your success in the dealership no matter who you are or what you do. It can be effective in all areas including service, parts, and of course the sales departments. It is most effective when everyone "buys-In" that taking a few extra minutes to update each customer file will help save everyone time. Including the customer. And when you can give your customers a great value on a vehicle without wasting their time, you start to build a… Continue

Added by Bryan Long on April 8, 2009 at 10:41pm — No Comments

Article and Comments from DealerRefresh Post about Social Networking

-- Social Networking is more popular than emailing! What does that mean?



Posted by… Continue

Added by Ralph Paglia on April 8, 2009 at 10:30pm — No Comments


Vendor
DIRECTOR, DATA INTEGRATION & QUALITY

Fast growing technology company transforming the automotive industry’s e-business dynamics is seeking a Director of Data Integration & Quality, responsible for managing third party data operations, ensuring the quality of data throughout the company system and subsystems, developing a robust solution for monitoring and scaling third party data operations, building deep relationships with key data distribution vendors and strategic data partners, and client operations to ensure overall… Continue

Added by Incisent on April 8, 2009 at 1:00pm — No Comments

Save $300,000 On Your Dealership Website!

Sorry for the the sensationalist title but the fact of the matter is dealerships are getting fleeced on their websites. We took a realistic look at what dealerships spend over a five year period on their websites. So many dealerships are afraid to take control of their own website. It really is quite easy when you have the website built using an open source content management system. You can still display inventory easily, update specials and so much more. The video below explains a little more… Continue

Added by Indie Results on April 8, 2009 at 9:31am — 4 Comments

Free Stuff, Have Any? Here Is Some

Can anyone add to the list? What are some free tools, sites, or software you use often?

Like a good reverse phonebook look up.

TinyURL to shorten long web address down.

Anything that you use once a day that's free.

Im looking for a good video editing tool "free"



Think outside the box.





Im gonna get this to 100+!





Free Sites &… Continue

Added by Tim Jennings on April 8, 2009 at 8:12am — 7 Comments

AdAgencyOnline.Net Leverages Automotive Advertising Budgets Using Internet Applications

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that features cutting edge automotive advertising vendors on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time. The online community of automotive advertising insiders leverages various resources on the World Wide Web to maximize the R.O.I. for site visitors. The portal is… Continue

Added by Philip Zelinger on April 7, 2009 at 3:48pm — No Comments


Vendor
Who are our leaders?

I've been priveledged in my life to co-exist with some extrordinarly leaders. In the suburb of Cleveland where I grew up, I was fortunate enough to spend time with an Abbot in my parish who upheld the word vividly.

He drilled, “Be a Leader” into my head, and I have always strived to hold true to that phrase.



I really hope the current circumstances we are in economically allow us to see how great we can all work as a team. Don’t get me wrong, competition is necessary. However,… Continue

Added by Megan E. Bucher on April 7, 2009 at 9:33am — No Comments

Why Not Video Tape Trade Show Floor Conversations for Your Website or Association? - By Lance Winslow



By Lance Winslow



Not long ago I was in Las Vegas for an International Industry Convention, and I asked a question, which was apparently, a pretty good question, but not too common. The person running the booth asked if he could video tape the question and answer session for their company's website? At first, I was taken aback, but then thought, what the heck, sure I told him.



I then repeated the question for the camera,… Continue

Added by Lance Winslow on April 6, 2009 at 8:42pm — No Comments

Completely Mortified!

My eyes were opened even with a horrible Migraine today at the Managers meeting. "UNDER EVALUATION" Is what I heard and still, I am in shock.



I have a crew of 2. Not only do we manage the leads from our 4 sites, we also take service appointments for 3 stores which takes most of Monday due to the weekend, we make sure all the the pre-owned vehicles have stickers made, pricing done and appointments set for either certification or used vehicle checks as well as photos taken for the… Continue

Added by Christina Swidrak on April 6, 2009 at 5:26pm — No Comments

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