Added by Ralph Paglia on May 19, 2008 at 12:00pm —
For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com
dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…
Added by Ralph Paglia on May 18, 2008 at 11:30am —
Example of an "I Promise" campaign video produced in Spanish:
Spanish language video used to promote the top 5 reasons Latino customers should choose to do business with Courtesy Chevrolet:… Continue
Added by Ralph Paglia on May 16, 2008 at 1:30pm —
On average, small banner ads on mobile devices
produce the same level of brand recall as the typical 30-second TV spot, according to Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, who shared some of the telecom giant's data at the Mobile Advertising Degree conference in Los Angeles on Wednesday.
Along with executives from mobile ad… Continue
Added by Ralph Paglia on May 16, 2008 at 12:30pm —
Dealership Internet Metrics Evaluation Form Tool for tracking Internet leads and pinpointing areas for improvement:
Dealership Lead Management Metrics Evaluation Form Tool to help you assess your current level of performance and pinpoint areas for… Continue
Added by Ralph Paglia on May 15, 2008 at 5:30pm —
Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix
. That is an average of 83 videos watched per viewer during March. Online video viewing is a mainstream activity for Internet users in the US. Nearly three-quarters of the online population watched an online video in March.
Nearly 85… Continue
Added by Ralph Paglia on May 14, 2008 at 3:30pm —
I was at the corner grocery store buying some early potatoes. I noticed a small boy, delicate of bone and feature, ragged but clean,hungrily apprising a basket of freshly picked green peas.
I paid for my potatoes but was also drawn to the display of fresh green peas. I am a pushover for creamed peas and new potatoes. Pondering the peas, I couldn't help overhearing the conversation between Mr. Miller (the store owner) and the ragged boy next to me.
'Hello Barry, how are you… Continue
Added by Ralph Paglia on May 10, 2008 at 9:38am —
Go to the following URL: http://www.google.com/local/add/lookup?hl=en-US&gl=US
The form presented at this URL will ask you for information regarding your dealership, like address, phone number, hours of operation, types of payment you accept and a description of your products and services.
You will then be asked to select the business categories that fit your dealership. You should type in… Continue
Added by Ralph Paglia on May 9, 2008 at 6:00am —
A dealership's website is really just the beginning of a digital marketing strategy... When Matt Cutler joined Visible Measures last October the company was just preparing to launch itself into the public arena. But one of Cutler's first moves was to put on the brakes. As vice president, marketing and analytics, for Visible Measures, a Boston-based company that provides software to track Internet video metrics, Cutler knew that the company's bare bones website and sparsely published blog… Continue
Added by Ralph Paglia on May 8, 2008 at 6:00pm —
CF Media Group, one of the companies I have invested in has recently acquired CarFolks.com, the leading social networking resource for dealerships and manufacturers. The company enables sales and service customers to rate the experience they have at the dealership, however they do it with a twist. This company has the customers rate their experience with the individual staff they work with, and it is all available for the public to see!
Imagine what effect this has in the minds of… Continue
Added by David Hein on May 7, 2008 at 3:28pm —
The Internet is getting to be old news now. This is our 8th Ward's e-100 issue
and frankly, not much has changed since the beginning. Dealers still grapple with how to report or measure Internet sales. Responding to online leads quickly and effectively is an ongoing challenge — even for the dealerships on the Ward's ranking.
We say… Continue
Added by Ralph Paglia on May 5, 2008 at 4:10pm —
Just Released by Auto Dealer Monthly
: The 7th Annual Internet Achievement Award Winners. For the last seven years,… Continue
Added by Ralph Paglia on May 5, 2008 at 2:30pm —
Check out DealerRater.com's Certified Dealer Program and the Reputation Management Benefits it provides to both new and used car dealers. This can be a great way for dealers to build a powerful and positive online reputation with consumers. Here is a link to the DealerRater Certified Dealer Program page:… Continue
Added by Ralph Paglia on May 4, 2008 at 10:00am —
US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content
report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of… Continue
Added by Ralph Paglia on May 3, 2008 at 5:33pm —
At Google, we take the safety of our users very seriously, and we work hard to ensure that your accounts are secure. As part of those efforts, we recently compiled some tips on our blog to help protect you from "phishing," which is an attempt to fraudulently collect passwords, credit card numbers, and other sensitive information:… Continue
Added by Ralph Paglia on May 1, 2008 at 2:34pm —
Two all new BMW models were released this year, in addition to a complete make-over of an old favorite. The all new BMW X6 and the 1 series coupes and convertibles are the newcomers to the BMW line-up. Additionally, the BMW M3 has been brought back in it's 4th generation.
The all new BMW X6 is currently available in a 3.0 liter inline six with twin turbos and 300 hp/300 lb ft. of torque. This is the same great motor is currently used in the 135i, 335i, and 535i. Later this summer,… Continue
Added by Jennifer on May 1, 2008 at 2:30pm —
Added by Jenifer Lambert on April 29, 2008 at 5:32pm —
Web Drives Radio Off-Air... Off-air, which reflects all radio sales activity apart from on-air spots, and is driven largely by advertising sold against radio station digital applications, has eclipsed network radio in annual billings.
Written by Paul Heine, Radio and Records - APRIL 28, 2008
After years of trying to pull itself out of a digital dark age, radio is… Continue
Added by Ralph Paglia on April 29, 2008 at 6:00am —
If you build a dealership microsite
, car buyers and service customers will come, they will engage and you can get the data to prove it. That is the main finding of a newly released Keynote Competitive Research
study conducted in October 2007. The company tracked reactions of consumers planning to buy an… Continue
Added by Ralph Paglia on April 28, 2008 at 7:00am —
It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.
Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going… Continue
Added by Alvin Newton on April 25, 2008 at 5:30pm —