Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.
Added by Jim Flint on January 8, 2020 at 7:24am — No Comments
Added by Ralph Paglia on January 8, 2020 at 5:00am — No Comments
Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.
#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships
Added by Jim Flint on January 7, 2020 at 7:05am — No Comments
Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…Continue
Added by Michael Trasatti on January 7, 2020 at 6:57am — No Comments
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…Continue
Added by Ed Barton on January 6, 2020 at 6:12am — No Comments
Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year.
Added by Jim Flint on January 3, 2020 at 7:07am — No Comments
Added by Bill Wittenmyer on December 30, 2019 at 9:00am — No Comments
Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.
This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…Continue
Added by Courtney Evans on December 27, 2019 at 6:58am — No Comments
The Age of Operational Advertising is here. What’s your modern brand promise? What are you willing to commit to…
Added by Jim Flint on December 20, 2019 at 7:08am — No Comments
Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…Continue
Added by Doug Van Sach on December 20, 2019 at 7:02am — No Comments
Added by Bill Wittenmyer on December 18, 2019 at 6:30am — No Comments
Survey Results Reveal Consumer Buying and Leasing Habits, Preferences, and Shopping Needs
Swapalease.com, the nation’s largest car lease marketplace, announced today the results of a holiday shopping survey, revealing consumer shopping trends and spending motives. Respondents were asked about the types of vehicles they were shopping for, how they shop for a vehicle, motivating factors in selecting their next vehicle as well as their opinions on holiday automotive…Continue
Added by John Sternal on December 17, 2019 at 6:54am — No Comments
According to The Blue Sky Report® by Kerrigan Advisors, buy/sell market expected to finish at 2018 levels; average dealership earnings annualizing to 9.3% increase, on pace to reach 2015 peak profit level of $1.5M
Irvine, CA – December 16, 2019 – The 2019 auto dealership buy/sell market picked up speed during the third quarter and is now poised to register another 200+ transaction year in 2019 – meeting or exceeding 2018…Continue
Added by Crystal Hartwell on December 16, 2019 at 8:00am — No Comments
ALBANY, N.Y. – December 16, 2019 – Auto/Mate Dealership Systems has hired Brian Davis as the company’s new Regional Sales Manager for the Mid-Atlantic Territory. Based in Richmond VA, Davis is responsible for cultivating and managing relationships with franchise and independent auto dealerships. He reports to East Coast District Manager Mike Siomacco.
Added by Mike Esposito on December 16, 2019 at 6:44am — No Comments
Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:…Continue
Added by Jim Flint on December 13, 2019 at 7:30am — No Comments
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.
Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…
Added by Dan Beres on December 12, 2019 at 6:30am — No Comments
Extensive Experience in Engineering, Platform Design and Software Development
to Innovate and Scale Mobility Platform
Beep, a Florida-based autonomous mobility solutions company, today announced it has appointed Clayton Tino, Ph.D., as Chief Technology Officer. In this role, Tino will focus his efforts on defining and managing Beep’s product strategy and delivery.
Tino has extensive technology experience in platform design and software development. Prior to joining…Continue
Added by John Sternal on December 11, 2019 at 7:13am — No Comments
Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…Continue
Added by Michael Trasatti on December 10, 2019 at 6:54am — No Comments
On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…Continue
Added by Jim Flint on December 6, 2019 at 6:59am — No Comments
Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister stores
Chicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and shrinking new vehicle margins, they are overlooking opportunities to service a significant percentage of their used car buyers, according to Affinitiv’s…Continue
Added by Scot Eisenfelder on December 3, 2019 at 5:46am — No Comments