Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Brooke Fernandez
Radical dealership technology should automatically engage and satisfy customers. It should increase business through traditional and new channels – all along the customer’s purchase journey. It must generate income and repeat business 24/7 without requiring hands-on staff time.
Added by Jim Leman on March 31, 2017 at 9:01am — No Comments
Added by Ralph Paglia on March 30, 2017 at 8:31pm — No Comments
Blazing down the freeway with no regard for the speed limit or traffic laws is a sure path to heavy fines or possibly even jail time. While traffic laws are different in every state, everyone ends up in situations where the gas pedal is a little too close to the floorboard. Although NY…Continue
Added by Freya Gilbert on March 30, 2017 at 12:53pm — No Comments
Urbandale, IA--March 30th, 2017--Flick Fusion today announced that COO Tim James will be speaking at the 22nd Digital Dealer Conference & Exposition in Tampa, FL. On Wednesday, April 12th at 2:30 p.m. James will present "Mastering Google's Five Critical Micro Moments with Video -- Creating a Video Marketing…Continue
Added by Timmy D. James on March 30, 2017 at 7:21am — No Comments
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your CRM is the first step toward attribution,…Continue
Added by Steve White on March 29, 2017 at 7:08am — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
As companies have started to appreciate the effect of social media as well as the power that influencers hold over their followings, quite a few have started to it. Additionally bloggers have come to as well be thought to be a sort of influencer, and many brands are starting to know that guest posting is seriously essential for…Continue
Added by Mary Lvovych on March 28, 2017 at 7:57am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites that represent more than 25 million in-market shoppers. Click here to download the 2016 – 2017 Insights Book.
Added by John Sternal on March 28, 2017 at 7:37am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves providing zero value as they work overtime to deliver the…Continue
Added by Steve Stauning on March 27, 2017 at 12:00pm — No Comments
According to a recent article in AutoRemarketing, a study by J.D. Power found that customers are…Continue
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Automotive junkies know just how many different vulnerabilities there are while driving a car. However, adding even the simplest car feature will greatly reduce the chance of having a car accident. Give these seven cool new car features a look.
Added by Rachael Murphey on March 24, 2017 at 1:32pm — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
The biggest benefit of digital signage, according to a survey of Digital Signage Today is improved customer experience and improving customer experience is AdvantageTec ’s focus.
With 2017 Digital Signage Expo being just around the corner, we have decided to give DS some thought and see…Continue
Added by Thomas F. Jung on March 24, 2017 at 4:00am — No Comments
Sellers coming back into market, improved valuations, private buyer demand for large acquisitions, advantageous market fluctuations and ‘Trump Bump’ driving optimism in buy/sell market; Ford, Chevrolet, Toyota, Honda and Subaru top buyer targets
Irvine, CA, March 22, 2017 – Buy/Sell auto dealership activity is set to rebound to record levels in 2017, according to The Blue Sky Report®, a Kerrigan Quarterly, which today released its analysis for the full…
Added by Crystal Hartwell on March 23, 2017 at 8:20am — No Comments
The popularity of transportation networks such as Uber and Lyft has increased vehicle purchase demand by their contracted drivers. These services come with strict vehicle ownership requirements for their drivers, which often motivates a new or used vehicle purchase.
Uber and Lyft are just two examples where consumers are using their personal vehicles in a…Continue
Added by Chris Miller on March 23, 2017 at 7:18am — No Comments
Have you ever thought whether or not your vehicle is worthy enough to be running on the roads? If you think that you are doing enough by getting the tire pressure checked or by getting the oil changed regularly, then you are mistaken. Having a perfect check on these small things alone, will not ensure that your vehicle is good enough to be driven on the road. Beyond the safety of your vehicle, the safety of other pedestrians also gets compromised, if your car is…Continue
Added by Evan Javier on March 23, 2017 at 1:30am — No Comments
Hi all -
Looking for some constructive feedback on the website provider Dealer Inspire. Here`s a few questions:
*Are you currently using Dealer Inspire and if so, what has your experience been so far?
*Do you use geo-fencing option with them? If so, how do you like to use this?
*Does their reporting help define the path where more of your prospects have come from or how they got to your site?
*Do you feel you`re selling more vehicles as a result of using…Continue
Do you feel the need for speed? If so, there are five fast-driving rides for 2017 that you should check out. These five cars are the most high-tech speed demons on four wheels that are guaranteed to get your adrenaline pumping.
At 273 mph, the Koenigsegg Agera R is the fastest car in the world. The Agera's 5-Liter…Continue
Added by Dixie Somers on March 22, 2017 at 10:57am — No Comments