Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…Continue
Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments
There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in…Continue
When it comes to going on a vacation, for most of you boat is a “must have”! Many own a boat and rest rent it. Tow bars help a big time in carrying those boats to the camping site or the desired destination. Thus, they confer an affordable way to enjoy your vacations. So if you install a tow bar in your car it will not only make your holidays cheaper but would also create a smoother experience for you. Moreover, these are permanently fixed into your vehicle but tow balls can be removed…Continue
Added by Tim Scott on March 15, 2015 at 10:31pm — No Comments
We’ve all seen cars abandoned on the side of the road. Most often these abandoned cars are older and have broken down. Every now and again you might see a newer looking sports car temporarily abandoned because of a flat tire. But drivers on a freeway in Dallas were surprised early Monday morning to see a bright yellow Lamborghini Gallardo left abandoned on the side of the road. Police were called to the scene at about 3:30 a.m. to investigate the abandoned sports car. The lambo had crashed…Continue
Added by katy hill on March 15, 2015 at 8:50pm — No Comments
“We tried chat and it didn’t work for us”
Added by Big Tom LaPointe on March 15, 2015 at 4:03pm — No Comments
You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is…Continue
Happy Friday, Auto Professionals!
As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!
In this edition of the Top Ten, learn why…Continue
Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments
Sometimes, you just have to call a spade a spade. The promise of automotive social media has been a zero-sum game for the majority of dealers. To get the most out of it, you have to give a lot, whether it's in the form of time, money, or both. This is not the case in most other forms of digital…Continue
Added by Jim Jabaay on March 13, 2015 at 9:38am — No Comments
Finalists, selected by dealer judges from twenty-eight submissions, will compete for
2015 MVI award at DrivingSales Presidents Club conference
Salt Lake City, UT - March 12, 2015 - DrivingSales today announced the finalists of the 2015 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto…Continue
Added by Crystal Hartwell on March 12, 2015 at 9:22am — No Comments
August 30, 2015 - 2nd Annual Northeast Mustang Meet at Salerno Duane Ford.
Venom Stangz, Stang Magazine and…Continue
Added by Jonathan Morales on March 12, 2015 at 8:00am — No Comments
The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?
Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…
Added by Josh Knutson on March 12, 2015 at 7:30am — No Comments
The All-New Ford F150 for 2015 Features a $50 Snow Prep Package!
For those smaller jobs, the $50 Snow Prep Package offered by Ford for the 2015 Ford F150 is just enough! …Continue
Added by Jonathan Morales on March 11, 2015 at 8:00am — No Comments
Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.
Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.
To help your service and parts get to the…Continue
Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments
On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…Continue
Added by Paul Potratz on March 10, 2015 at 12:30pm — No Comments
Route 18 Jeep in East Brunswick is hosting a Blood Drive along with the Central Jersey Blood Center!
Come support the Central Jersey Blood Center on April 4, 2015 by making a blood donation. Be sure to visit the link below to make your blood donation appointment at RT18 Jeep in East Brunswick,…Continue
Added by Jonathan Morales on March 10, 2015 at 8:10am — No Comments
It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the…Continue
Hello and welcome to the final edition of Beggs on the Used Car Market. Yes, I did say the final edition of this weekly video blog series. But before we reminisce a little, let’s take a look at some recent trends in the used market.
This past month brought pretty solid overall values as the depreciation was at -1.2%, the same level as January results. But there are differences. The industry is right…
Added by Black Book on March 9, 2015 at 12:13pm — No Comments
We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…Continue
Added by Brian Cox on March 9, 2015 at 5:30am — No Comments
Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."
Pop quiz: Who says things like this?