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March 2015 ADM Blog Posts (68)


Influencer
Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

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Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…

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Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments


Influencer
Why Your Facebook Page Needs To Lose Likes

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in…

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Added by Willis Williams on March 16, 2015 at 5:00am — 3 Comments


Influencer
Significant roles played by tow bars

When it comes to going on a vacation, for most of you boat is a “must have”! Many own a boat and rest rent it. Tow bars help a big time in carrying those boats to the camping site or the desired destination. Thus, they confer an affordable way to enjoy your vacations. So if you install a tow bar in your car it will not only make your holidays cheaper but would also create a smoother experience for you. Moreover, these are permanently fixed into your vehicle but tow balls can be removed…

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Added by Tim Scott on March 15, 2015 at 10:31pm — No Comments


Influencer
Rented Lamborghini Gallardo abandoned on side of freeway

We’ve all seen cars abandoned on the side of the road. Most often these abandoned cars are older and have broken down. Every now and again you might see a newer looking sports car temporarily abandoned because of a flat tire. But drivers on a freeway in Dallas were surprised early Monday morning to see a bright yellow Lamborghini Gallardo left abandoned on the side of the road. Police were called to the scene at about 3:30 a.m. to investigate the abandoned sports car. The lambo had crashed…

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Added by katy hill on March 15, 2015 at 8:50pm — No Comments

Don’t nuke your live chat! 5 explosive risks

Just like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and…

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Added by Big Tom LaPointe on March 15, 2015 at 4:03pm — No Comments

Dispelling the Myths About Responsive Dealer Websites

You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is…

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Added by Paul Accinno on March 13, 2015 at 3:00pm — 5 Comments


Influencer
Top Ten Blogs and News for Auto Dealers: March 7 - 13

Happy Friday, Auto Professionals!

As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!

In this edition of the Top Ten, learn why…

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Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments


Influencer
The Unpopular Perspective: Social Media is a Zero-Sum Game for Dealers (but it doesn't have to be)

Sometimes, you just have to call a spade a spade. The promise of automotive social media has been a zero-sum game for the majority of dealers. To get the most out of it, you have to give a lot, whether it's in the form of time, money, or both. This is not the case in most other forms of digital…

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Added by Jim Jabaay on March 13, 2015 at 9:38am — No Comments

DrivingSales Announces Finalists for 2015 Most Valuable Insight Award

 

Finalists, selected by dealer judges from twenty-eight submissions, will compete for

2015 MVI award at DrivingSales Presidents Club conference

 

Salt Lake City, UT - March 12, 2015 - DrivingSales today announced the finalists of the 2015 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto…

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Added by Crystal Hartwell on March 12, 2015 at 9:22am — No Comments


Influencer
2nd Annual Northeast Mustang Meet for Cherubs CDH

August 30, 2015 - 2nd Annual Northeast Mustang Meet at Salerno Duane Ford.

Venom Stangz, Stang Magazine and…

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Added by Jonathan Morales on March 12, 2015 at 8:00am — No Comments


Influencer
Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 12, 2015 at 7:30am — No Comments


Influencer
$50 Snow Prep Package for the 2015 Ford F150

The All-New Ford F150 for 2015 Features a $50 Snow Prep Package! 

For those smaller jobs, the $50 Snow Prep Package offered by Ford for the 2015 Ford F150 is just enough! …

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Added by Jonathan Morales on March 11, 2015 at 8:00am — No Comments


Influencer
Repair Your Dealership’s Fixed Ops Strategy

Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.



Why?



Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.



To help your service and parts get to the…

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Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments

Sorry I missed your call

  • Are you missing phone calls from potential customers?
  • Do you want to make a big difference in your sales every month?
  • Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every…

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Added by Paul Potratz on March 10, 2015 at 12:30pm — No Comments


Influencer
April 4, 2015 Blood Drive Event at Route 18 Jeep in East Brunswick!

Route 18 Jeep in East Brunswick is hosting a Blood Drive along with the Central Jersey Blood Center!

Come support the Central Jersey Blood Center on April 4, 2015 by making a blood donation. Be sure to visit the link below to make your blood donation appointment at RT18 Jeep in East Brunswick,…

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Added by Jonathan Morales on March 10, 2015 at 8:10am — No Comments

Make Mobile Traffic a Top Priority for Your Website

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the…

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Added by J.D. Rucker on March 10, 2015 at 2:29am — 1 Comment

The Final Beggs On The Used Car Market

Hello and welcome to the final edition of Beggs on the Used Car Market. Yes, I did say the final edition of this weekly video blog series. But before we reminisce a little, let’s take a look at some recent trends in the used market.



This past month brought pretty solid overall values as the depreciation was at -1.2%, the same level as January results. But there are differences. The industry is right…

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Added by Black Book on March 9, 2015 at 12:13pm — No Comments

How A Dog May Have Just Reinvented Pre-Roll Video Ads

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…

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Added by Brian Cox on March 9, 2015 at 5:30am — No Comments

On the Art (and science) of Social Media Posting Frequency

Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."

Pop quiz: Who says things like this?

  • Companies who post on schedules
  • Gurus who want to demonstrate the need…
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Added by J.D. Rucker on March 6, 2015 at 8:02am — 3 Comments

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