Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:
"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…Continue
PCG Digital Marketing and PCG Consulting welcomes John Quinones to our team. John previously worked at TK Carsites and was their top performing sales professional. John is based in Orange County California and will assist PCG meet the needs of dealers on the West Coast.
John is a experienced professional that exemplifies the character, values, and…Continue
Car dealerships Are Not "Man Certified" so why be "Women Certified"?…
Dealerships rely heavily on traditional methods such as television commercial, print ads, promotional days that involve decorations and banners, and simple walk-ins. When this has been the norm for so long, many dealers wonder why they should look at taking their business “mobile.” In this case, mobile, doesn’t meant to put all of your vehicles on a truck and drive all over town. It means to reach customers through mobile devices. If you are a dealership, you should explore the opportunities…Continue
Added by Dmitriy Goroshin on March 30, 2012 at 10:23am — No Comments
In The Beginning Was Word-of-Mouth Marketing. It is now the Alpha and the Omega.
Prior to the Industrial Revolution, word-of-mouth was king. …Continue
Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments
Maximizing your Most Valuable Asset
Use the data you already own as your most valuable asset for producing maximum ROI
Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…Continue
Added by Joey Little on March 30, 2012 at 9:24am — No Comments
By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail price, courtesy of a promotion by AutoNation Direct and eBay…Continue
Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with automotive dealers and managers on the evolution of…Continue
Added by Ralph Paglia on March 29, 2012 at 5:30pm — No Comments
The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.
The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.
The package features are listed below:
Microsoft and West Coast Customs know what people fantasize about, how about your dealership?
Today’s car enthusiast get excited about three things; cars, technology, and customization via accessories. Combine all three and you get…Continue
Added by Ashley Poag on March 29, 2012 at 1:37pm — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.
Let’s face it Marketing is quickly becoming a…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
If the answer is yes, claim them and merge them with your current Fan page!
Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page pages before you do so.
Here's how to claim and administer the pages that are not your fan page, but represent your business:…Continue
Added by Adam Ross on March 28, 2012 at 2:59pm — No Comments
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…Continue
I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social? Recently I had an experience that fully…Continue
Added by Mike theCarGuy Correra on March 28, 2012 at 1:15pm — No Comments
Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments
How many people come to your dealership every week? 100, 250, 500?
What do you do for them?
With today's media and technology driven world the way you…
Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments