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March 2011 ADM Blog Posts (108)

2012 Honda Civic Sneak-Peak Review

2012 Honda Civic Sneak-Peak Review

The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking to its original vision of a “Civic for all people,” the 2012…


Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments

Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box

Good news for early adapters in our so beloved automobile industry. When you are one of the pioneers using in your ads, Maroni stickers, or even on Business cards the two-dimensional barcode like images – a.k.a. quick-response codes or in short QR-Codes – you past the stage of  prior “thinking out of  the box” with flying colors.



Added by VJ on March 31, 2011 at 12:25pm — 2 Comments

Increase Your Leads With Online Classifieds

Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.


Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…


Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments

Revolution post may have been in bad taste...

to all involved, I apologize if the post was inappropriate-  a certain company didn't like it, but many of the viewers obviously are not having the same problem (as there was only one comment.)- so I will forge that battle alone, recant my previous statements, and run away with my tail between my legs!!

Added by Ashley Corning on March 31, 2011 at 10:18am — No Comments

5 Steps To Establishing A Corporate Blog

Before I get into what this blog is about I think it might be better to tell you what this blog isn't. First, I won't be discussing why you should be blogging, I'll take the fact that you are reading this as a sign that you already know you should. Second, it won't be a technical how -to-manual of setting up and maintaining blogging software. In this post…


Added by David Johnson on March 31, 2011 at 7:30am — No Comments

Debunking A Common Dealership Myth

My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.

During those first… Continue

Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments

Digitally Electrifying Vehicle Ownership

By Neal Gorevic


This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

Fleet of electric taxis in New York City in 1890s

In 1899 and 1900,…


Added by Mary S. Butler on March 30, 2011 at 6:10pm — No Comments

Google Adwords; Easier Negative Keyword Management

Duncan Parry

Easier Negative Keyword Management in AdWords

In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…


Added by Ralph Paglia on March 30, 2011 at 4:00pm — No Comments

Using the Fundamentals of Twitter to Engage Current and Potential Customers

Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…


Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments

How to Be Disciplined With Your Automotive Marketing

A significant key to your automotive marketing success is discipline.  But how does your dealership create discipline for your organization to ensure that success?  The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…


Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments

Using Facebook Questions to Market Your Dealership

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing… Continue

Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments

"You're either lazy or you're stupid"

     “There are two reasons people fail in the car business; they’re either lazy or they’re stupid.”  Those were the words of wisdom and inspiration I was given in a letter by my mom's second husband, Phil  when I first got into the business.  He was in his fifth decade in the industry, a dealer principal/owner on the East Coast.  I was a green-pea in the Pacific Northwest.  No pressure, if I fail, I’m either lazy or stupid.  I guess of the two, stupid would…


Added by Brad Alexander on March 28, 2011 at 9:32pm — No Comments

Integrated Social Media Marketing for Car Dealers at Digital Dealer Conference in Orlando


Integrated Social Media Marketing for Car Dealers

From electing an American President to toppling an Egyptian Dictator, there seems to be no limits to what Social Media can do, but what about driving profitable business into today's dealership?…


Added by Ralph Paglia on March 28, 2011 at 8:03pm — No Comments

Used Car Advertising Platforms - Do Ads Matter To You?

I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.

From a dealer perspective I have a problem with…


Added by Brian Pasch on March 28, 2011 at 7:00pm — 10 Comments

Bob Burg Best Selling Author To Speak at Orlando Boot Camp

When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.

In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…


Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments

Digital Dealer Update: 21 days!

Hi ADM members:

Only 21 days left until the Digital Dealer Workshops.. 22 until the 10th Digital Dealer Conference & Exposition!

We have some great stuff lined up for this year's event. I've mentioned the SCVNGR promotion. We have some really cool prizes! The grand prize is an Apple MacBook Air (courtesy of…


Added by Arnold Tijerina on March 28, 2011 at 12:53pm — No Comments

Chrysler Store Illegal?

Is Chysler's Los Angeles store owned or part-owned by Chrysler?



Added by Keith Shetterly on March 28, 2011 at 12:09pm — No Comments

Auto/Mate Integrates DMS With GM Service Workbench

CLIFTON PARK, N.Y. – March 28, 2011 – Auto/Mate Dealership Systems ( announced today that it has successfully integrated its dealership management system, Automotive Management Productivity Suite (AMPS), with GM Service Workbench. The integration allows GM dealership service personnel to access customer and vehicle information, write…


Added by Holly Forsberg on March 28, 2011 at 10:59am — No Comments

DealerApp Vantage CEO to Speak about Marketing Tools for Smartphones at the 2011 NADA IT Committee Meeting

Piscataway, NJ, March 28, 2011DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, announced today that company Executive Director Ed Louis will speak at the 2011 NADA IT Committee Meeting, March 29, 2011, in McLean, VA.  Louis’ presentation will highlight one of the most powerful marketing breakthroughs of modern technology; marketing tools…


Added by sara callahan on March 28, 2011 at 10:07am — No Comments

QR codes into your Photos for 3rd party sites

I started doing Internet sales in 1997 and since then I have always tried to

stay ahead of the next dealership, doing things that no other dealer is doing.

So one of my biggest challenge that I never got resolved, until now, was to find

a way to include a hyper link into my listings on Autotrader and to

direct customers back to my site or any where else I would like for them to go.

To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO,… Continue

Added by Jasen Rice on March 28, 2011 at 7:01am — 8 Comments

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