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February 2015 ADM Blog Posts (56)

Six Ways Car Dealers Can Create Social Media Influence With Content

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Added by Ralph Paglia on February 9, 2015 at 12:30am — 2 Comments

How to Create Compelling Content for ANY Topic

When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an example of a topic that might be thought of as easy to promote…

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Added by Timothy Martell on February 5, 2015 at 1:00pm — No Comments


Influencer
Season of Change?

With a steadily improving economy and declining unemployment rates, the automobile industry is geared up to experience another year of expansion and progress. While this is great news, it would be wise to consider that just as customers now have more choices when it comes to buying or servicing their vehicle, employees (and prospective employees) also have more options than they did just a few years ago.  In general they no longer feel quite so loyal to their position, nor do they fear…

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Added by Richard Holland on February 5, 2015 at 6:00am — No Comments

Did Google Just Bump Mobile-Friendliness Up in its Ranking Algorithm?

Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.

The move was first noted by …

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Added by J.D. Rucker on February 4, 2015 at 7:43pm — 5 Comments

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch, feel and smell your car while shopping online, I’d be…

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Added by Timmy D. James on February 4, 2015 at 5:30am — No Comments

Show Me The Money

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.…

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Added by Paul Potratz on February 3, 2015 at 1:47pm — No Comments

BLACK BOOK & FITCH RATINGS RELEASE 2015 VEHICLE DEPRECIATION REPORT

Vehicle depreciation is expected to accelerate in 2015 as increased used-car supply and larger off-lease volumes place pressure on retention rates, according to the latest joint vehicle depreciation report from Black Book® and Fitch Ratings, Inc. Click here to download the full report.



According to the report, 2014 new vehicle sales finished the year at 16.5 million units, and Black Book…

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Added by Black Book on February 3, 2015 at 11:37am — No Comments

GM, Nissan, Ford, FCA ride truck wave to big U.S. sales gains

GM, Nissan, Ford, FCA gain sales with pickups

Strong truck demand, fueled by lower prices at the pump, helped GM, Ford, Nissan and Fiat Chrysler post double-digit U.S. sales increases in January.

General Motors and FCA US today projected the seasonally adjusted pace of light-vehicle sales will come in slightly above forecasts of 16.5 million – another signal that the market started the year in the same way 2014 ended: with steady…

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Added by JB Floyd on February 3, 2015 at 7:00am — 1 Comment

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…

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Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

End Of Month Reactions

Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. It’s great to be back with you, and from home base and the Black Book offices. The show in San Francisco was tremendous for our team and with the enthusiasm of the franchised dealers, we are sure to have even higher new car sales in 2015, which means even more used inventory in both the wholesale and retail…

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Added by Black Book on February 2, 2015 at 8:20am — No Comments

Flick Fusion Announces Availability of 2015 Makes and Models In Expanded Library of PicMotion New Vehicle Inventory Videos

Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…

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Added by Brian Cox on February 2, 2015 at 8:09am — No Comments

Auto/Mate Launches New Website With More Dealership Management System Educational Resources for Auto Dealers

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the launch of a new website with more dealership management system (DMS) educational resources for auto dealers. The new website is easier to navigate and optimized for mobile devices, so dealers can access the latest company news and DMS information on the go.…

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Added by Mike Esposito on February 2, 2015 at 5:30am — No Comments

2001 2003 TOYOTA RAV4 ECM REPAIR SERVICES

There is nothing more frustrating than finding yourself in a position whereby you need a repair service for your vehicle. This is especially the case if it means you are going to be without your car during the repair process. Unfortunately, when it comes the Toyota RAV4 some of the most common issues concern the transmission. It’s not unusual for car owners to experience transmission slipping, shifting problems and such like. As a consequence, in this post we are…

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Added by tony croose on February 2, 2015 at 3:06am — No Comments

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