Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

February 2015 ADM Blog Posts (56)

Shiny Objects and Technology

Tools to Increase Your Business Aren’t Worth Much Without Follow-up and Training

The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out with their checkbooks looking for ways to increase their business in 2015. There were…

Continue

Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments


Influencer
Gallery View: How Craigslist Continues to Become More Shopper-Friendly

For over a decade, Craigslist has been one of America's favorite ways to shop for cars. It has the raw subtlety of old newspaper classified ads while maintaining the digital benefits such as keyword searches and dense amounts of information on the vehicle, particularly through images.

Now,…

Continue

Added by Jim Jabaay on February 19, 2015 at 8:07pm — 1 Comment


Influencer
What Does Cheating Teach Your Employees?

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an effort to increase their CSI scores. This was after…

Continue

Added by Richard Holland on February 19, 2015 at 6:00am — No Comments

BLACK BOOK ANNOUNCES SENIOR VICE PRESIDENT AND EDITORIAL DIRECTOR RICKY BEGGS TO RETIRE IN APRIL

Black Book today announced that Ricky Beggs, Senior Vice President and Editorial Director, will retire from the company effective April 1, 2015. Mr. Beggs has served as the voice of Black Book for the automotive industry since his career began thirty-four years ago in 1981.



“It has been an honor to work alongside Ricky who truly has become an industry legend,” said Tom Cross, President of Black Book. “His legacy of leadership and his dedication to excellence have left an enduring…

Continue

Added by Black Book on February 19, 2015 at 5:54am — No Comments

A Single Word Changes Everything

Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…

Continue

Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments


Influencer
Conversation Marketing: The Web is a Table for Two

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “…

Continue

Added by Lisandra Ramos on February 16, 2015 at 12:00pm — 1 Comment

Activity Returns To The Lanes

Hello and welcome to this week’s Used Car Market Report with insights from Black Book. Yes, gas prices at the pump are edging up, plus $.02 two weeks ago, and now a significant $.12 this past week. The national average is still a consumer friendly $2.19. Diesel was more stable and indications are this will be the case this year compared to gas. This past week was the first increase in diesel, at…

Continue

Added by Black Book on February 16, 2015 at 8:24am — No Comments

Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…

Continue

Added by Mike Esposito on February 16, 2015 at 7:01am — No Comments

The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social media; all roads lead back to the ability to answer that one…

Continue

Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

Continue

Added by CDK Global on February 12, 2015 at 2:06pm — No Comments


Influencer
The Four Buckets of Customers

We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and acquaintances. Most people tend to act differently depending on which group they are surrounded by at any particular moment. People may relax a little, be more…

Continue

Added by Richard Holland on February 12, 2015 at 5:00am — No Comments

Top Car Brands as Rated by Women: The Growing Importance

It’s Officially the Women Buyers Era...

OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.

How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.

The…

Continue

Added by Anne Fleming on February 11, 2015 at 10:25am — No Comments

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time events. For most events targeted by brands in this…

Continue

Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment

I'm Going To Share A Life Experience With You

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

Added by Paul Potratz on February 10, 2015 at 1:24pm — No Comments

Google's Latest Algorithm Shift Points to Need for Better Mobile Presence

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two and…

Continue

Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments

They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

 

The days of reading long text descriptions and features of vehicles on websites are…

Continue

Added by Brian Cox on February 10, 2015 at 5:30am — 1 Comment

Weather Patterns Affecting Sales

Hello and welcome to this week’s edition of The Used Car Market Report with insight from Black Book.

As the month of January came to an end the…

Continue

Added by Black Book on February 9, 2015 at 9:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service