Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers
In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event. As someone who helped bring…Continue
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.
In fact, a bad managed chat service can be detrimental to…Continue
Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments
In the world of business, it is very important if you know how to effectively use the right marketing technique. These days most of the businesses know the significance of using digital marketing or online marketing to promote products or services. This is because if you will have a good presence online,…Continue
Volkswagen is a name that identifies with super performance, reliability and advanced technology taken to life by advanced engineering techniques. While the German manufacturer has its name etched in golden words in the history of car manufacturing, its entry into the Indian market has allowed us to witness the launch of some spectacular mid-level vehicles, especially in the sweep of hatchbacks. Hence; if you are eyeing on some mid-range hatchbacks and sedans, you can defintely check out the…Continue
Added by Bella Edward on February 27, 2015 at 12:30am — No Comments
The very competitive automotive repair industry depends highly on sophisticated equipment which is very expensive. Automotive repair equipments like hydraulic lifts, alignment equipment etc play a vital role in the business operations of this industry. Although expensive, they are indispensable in various repair services. Therefore automotive repair equipment financing is assuming greater importance in the automotive repair industry.
The traditional lending institutions may not be…Continue
Added by JamesAndew on February 26, 2015 at 11:25pm — No Comments
The age of social media is upon the auto industry. The eloquence of a beautiful picture or carefully chosen words when shared with a community can exert a powerful influence. Influencers are proliferating in the auto world, bringing change in myriad ways. Automotive News spoke with a handful of them to learn what they’re thinking and the stories they’re sharing with their…Continue
Added by Jody DeVere on February 26, 2015 at 2:00pm — No Comments
Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland. You can view his video here at Carfolks.net……
Added by Mark Dubis on February 26, 2015 at 8:00am — No Comments
With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity.
Some car dealerships require that…Continue
Added by Richard Holland on February 26, 2015 at 5:30am — No Comments
I've heard that line dozens of times from many different vendors. I've actually said it myself at times over the last two decades on the vendor side of the automotive industry. Today, I'm here to tell you that it's not true. We…Continue
Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…Continue
Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…Continue
Added by Brian Cox on February 24, 2015 at 9:01am — No Comments
Partnership means over 1,000 independent dealers will benefit from CarStory’s unique reports, which are designed to build consumer confidence in used car purchasing process and to help dealers better engage customers online and on the lot
Austin, Texas - February 24, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing…Continue
Added by Crystal Hartwell on February 24, 2015 at 8:44am — No Comments
6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, NJ!
Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!…Continue
Added by Jonathan Morales on February 24, 2015 at 8:18am — No Comments
If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread…Continue
Real-time data delivery improves customer service & retention opportunities for auto dealers
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales…Continue
Added by Mike Esposito on February 23, 2015 at 9:02am — No Comments
Hello and welcome to this week’s Used Car Market Report with insights from Black Book and Ricky Beggs. Well, the word is officially out that Ricky Beggs' time at Black Book is limited. The final day will be April 1, 2015, and no, that is not an April Fool’s joke.
Black Book will be producing a new report that will benefit you each and every week. It's called Black Book Market…
Added by Black Book on February 23, 2015 at 7:26am — No Comments
When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships.
Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be to keep that customer. It’s not necessarily because the…Continue
Added by Mike Gorun on February 23, 2015 at 6:00am — No Comments
Some might look at what we do in content, search, and social and wonder what in the world would drive us to be so pumped about a customer loyalty conference. After all, we don't offer loyalty programs or customer appreciation services, so it wouldn't seem to be our cup of tea on the surface.
Added by J.D. Rucker on February 22, 2015 at 6:30pm — No Comments
|by Megan Duncan, Digital Solutions Consultant|
Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the…
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases.
Topping the list is the Chevy Silverado,…Continue
Added by John Sternal on February 20, 2015 at 1:30pm — No Comments