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February 2010 ADM Blog Posts (58)

Twitter Advanced Search Operators for Finding Car Buyers

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Added by Ralph Paglia on February 8, 2010 at 6:00pm — No Comments


Influencer
It's not Betty White but it's funny!

With everyone talking about social media and video, FirstLook has created an animated video to promote their new Consumer Value Accelerator. It's very funny. What do you think?…

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Added by Tony French on February 8, 2010 at 3:22pm — No Comments

Social Media Marketing Tools Available for Car Dealers; SocialOomph

EDITOR'S NOTE: If any readers are using this tool, I would love to hear about your experiences with it,…

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Added by Ralph Paglia on February 8, 2010 at 7:00am — No Comments

Social Media; 30 Tips for Car Dealers

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Added by Ralph Paglia on February 7, 2010 at 12:00pm — 4 Comments

Social Networking; Do You Follow The Pope?

Social Networking Comes of Age: Is it Mainstream if the Pope Does It?



Back in the 90's my daughters were in high school and their time spent on AOL Chat Rooms would compete with today's average adult Facebook user. After my divorce in 1995 my desire to explore the offline singles scene was…

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Added by Ralph Paglia on February 6, 2010 at 5:30pm — No Comments

AdAgencyOnline.Net Launches ronsmap To Automotive Advertising Agencies At The 2010 NADA Convention

According to Philip Zelinger, the President of Ad Agency Online, LLC and host of a nationally recognized automotive advertising resource / networking portal -- http://AdAgencyOnline.Net -- "The 2010 NADA Convention And Exposition to be held in Orlando, Florida February 12th through February 15th could not have come at a better time.…

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Added by Philip Zelinger on February 5, 2010 at 12:30pm — 2 Comments


Influencer
4 Tips for Advertising on Facebook

There is an old saying in marketing fish where the fish are biting. Currently Facebook gets about 100 Million plus unique visitors each month, that is over 1/3 the US population. With the rising price of Google ad words it makes sense to add Facebook advertising to your marketing mix. I recently read an article “How to advertise on Facebook” was interesting but basic. The following is my version.



On Facebook your competition isn’t other business owners it’s the litany of status…

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Added by Larry Bruce on February 5, 2010 at 2:42am — 10 Comments

Texting while driving can be deadly

This UK produced video targeting all drivers but especially younger ones graphically shows what can happen if you’re driving and using a mobile phone. I think it should be made mandatory viewing for everyone who fronts-up for a driver's license.…

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Added by charles bayer on February 4, 2010 at 3:30pm — No Comments

6 Technologies That Will Change The Retail Automotive Market

LAS VEGAS, NV - JANUARY 8: A man looks over a ...

Image by Getty Images via Daylife

I always enjoy ringing in the new year – the thought of… Continue

Added by Eric Miltsch on February 4, 2010 at 10:30am — 7 Comments

4 Essential Traits for Social Media Success in Your Career

4 Essential Traits for Social Media Success in Your Career by Amybeth Hale



Want to know what it takes to start, and develop, a successful career path in the realm of social media? I recently had the pleasure of talking with 17 bright, enthusiastic professionals who are on… Continue

Added by Ralph Paglia on February 3, 2010 at 9:36pm — No Comments

Need sales brochure for 2008 Mercedes-Benz E350

Hey Benz dealers. Curious if you know how I might obtain the original sales brochure for the 2008 E350. Got a customer that asked me today if we have one lying around and we don't, so curious if any Benz dealers here might. I know it's a long shot, but if have one or can lead me to one that would be great. Thanks, RG.

Added by Ryan Gerardi on February 3, 2010 at 12:57pm — 2 Comments


Influencer
8 simple rules for navigating social media

8 simple rules for navigating social media



Knowing how to navigate social media is similar to navigating your neighborhood streets. Just as you wouldn’t slam on the gas between two stop signs a hundred yards apart, you should be conscientious of the acceptable behaviors and expectations of participating in social media. Here are 8 simple rules for engagement in social media.





1. Social media is meant to be FUN! Inject some personality into your postings,… Continue

Added by Missy Jensen on February 2, 2010 at 2:20pm — 2 Comments


Dealer
Stop ‘Cookie Cutter’ Dealerships

Dave Kemp, the Automotivator

Stop ‘Cookie Cutter’ Dealerships

Look-alike buildings is bad for dealer’s profits.



I don’t get it. Apparently some car manufacturers continue to demand a ‘uniform’ look in their privately owned dealership buildings. That is understood to mean, uniform building’s exterior, including colour, design and ‘look’. A ‘uniform’ interior, colour schemes, design layout and ‘look’. Several interpretations of ‘uniform’ from my thesaurus… Continue

Added by Dave Kemp, the Automotivator on February 2, 2010 at 4:33am — No Comments

Some say E’s a genius



In 1982, Tom Peters and Robert Waterman co-wrote a book called In Search of Excellence which quickly became an international best seller. It was based on a study of the greatest companies in America at the time and put forward the concept that the easiest way of solving of business problems was to ditch the theory and empower employees to become decision makers.



Since then Peters has written 12 books (one of which he also co-wrote… Continue

Added by charles bayer on February 1, 2010 at 5:04pm — No Comments

Three ways to extend a search-marketing program

Search Engine Marketin By Matthew Greitzer



At this point most automotive marketers know that search marketing is an incredible vehicle for reaching their target customers. It’s highly relevant, highly targetable and is generally one of the most efficient and effective channels in a marketer’s ad mix. The problem with search marketing, though, is that it doesn’t scale beyond the level of user-initiated searchers. For most businesses, this… Continue

Added by M.S. Butler on February 1, 2010 at 4:00pm — No Comments

Profit Center Approach to BDC, Internet Sales Departments and CRM

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief… Continue

Added by Ralph Paglia on February 1, 2010 at 6:30am — No Comments

Seth Godin: Quieting The Lizard Brain

Quieting the Lizard Brain within each of Us

Source: "Quieting the Lizard Brain" by Seth Godin



How can I explain the never-ending irrationality of human behavior?



We say we want one thing, then we do another. We say we want to… Continue

Added by Ralph Paglia on February 1, 2010 at 6:00am — No Comments

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