Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,475)

Is Your Delivery Process Sabotaging the Customer Experience?

Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.


In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships,…


Added by Doug Van Sach on March 12, 2020 at 11:34pm — No Comments

3 Reasons Why Direct Mail Still Matters

In our digital world, it can be easy to discredit direct mail – but that’s a mistake.


According to the Direct Marketing Association, direct mail has…


Added by Bill Wittenmyer on March 11, 2020 at 10:30am — No Comments

Protective Asset Protection Produces Automotive Industry's First In-Depth Annual Report On F&I Product Trends and Outlook

Annual Report Shows How Dealers Are Selling F&I; Challenges & Opportunities In 2020

Protective Asset Protection, a provider of F&I programs and services today announced the release of its first annual F&I Trends Report, an in-depth look at the trends shaping F&I…


Added by John Sternal on March 11, 2020 at 7:20am — No Comments

‘AAA Inspected’ Expands Consumer and Dealership Access to Quality Used Vehicles through New AAA Club Alliance and SureSale Partnership

March 9, 2020 - Auto dealers now have access to a program that enables them to brand used vehicle inventory as ‘AAA Inspected.’  The program is the result of a partnership between SureSale and AAA Club Alliance, the third largest AAA auto club in the national AAA federation.  The program is scheduled to launch initially in Kansas and…


Added by Crystal Hartwell on March 9, 2020 at 8:18am — No Comments

Recall Completion Rates and Technology

The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…


Added by Dan Beres on March 6, 2020 at 6:54am — No Comments

Lost your Small Car Keys? Feel Safe with Key Insurance

Car key replacement has become an expensive affair considering the high tech car keys even base models now come with. Other than the expenses, there are numerous hassles to the replacement procedure as well, even more for high-end vehicles.

A car key insurance policy can help in such situations. Not only can it provide sufficient financial assistance, top insurance policies can even help an individual in multiple…


Added by Arwind Sharma on March 5, 2020 at 3:00am — No Comments

Helion Technologies Expands Dallas Operations, Moves into New Facility

Timonium, MD—March 3, 2020—Helion Technologies, a leading Information Technology (IT) Managed Services Provider, is expanding its Dallas operations and moving into a newly renovated facility in Garland, TX. The expansion is part of Helion’s long-term, strategic plan to better support its customer base of retail automotive and heavy-duty trucking dealerships nationwide.


“Due to the unprecedented growth we’ve…


Added by Erik Nachbahr, CISSP on March 3, 2020 at 6:34am — No Comments

New Trends Require New Marketing Strategy

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…


Added by Courtney Evans on February 28, 2020 at 7:16am — No Comments

Kerrigan Advisors Represents Fields Automotive Group in Sale of Florida Dealerships; Transaction Marks 13th Kerrigan-led Dealership Sale in the last 12 months

Fields Volvo and Fields Volkswagen of Daytona Beach acquired by Gunther Motor Company


Irvine, CA, February 28, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Fields Automotive Group of Chicago, Illinois on the recent sale of Fields Volvo Cars and Fields Volkswagen of Daytona Beach to Gunther Motor Company of Delray, Florida. The transaction marks the 88th and…


Added by Crystal Hartwell on February 28, 2020 at 7:08am — No Comments

3 Video Marketing Applications for a More Profitable New Year

Video has historically played a major role in car dealerships; from training with VHS tapes, to video messaging, text and Live Video Calling. As 2019 draws to a close and we approach 2020, it is clear that when it comes to consumer…


Added by Timmy D. James on February 27, 2020 at 7:19am — No Comments

Why You Don’t Really Need to Acquire New Leads

We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do.


What if I told you that you could save both time and money by nurturing the relationships you already have in your…


Added by Bill Wittenmyer on February 26, 2020 at 12:25pm — No Comments

Helion Technologies Recognized on CRN’s 2020 Managed Service Provider 500 List

Timonium, MD –­ February 25, 2020 –­ Helion Technologies announced today that CRN®, a brand of The Channel Company has named Helion to its 2020 Managed Service Provider (MSP) 500 list in the Security 100 category. This popular list identifies North American solution providers that deliver operational efficiencies, IT system…


Added by Erik Nachbahr, CISSP on February 25, 2020 at 8:51am — No Comments

Volkswagen Up Vs Hyundai i10

Volkswagen India is contemplating launching its Up hatchback model to compete in the country’s highly competitive compact hatchback segment. The upcoming Volkswagen Up is expected to be smallest as well as the most affordable hatchback model that will go against some of the very well established compact hatchback…


Added by Sandeep on February 22, 2020 at 12:00am — No Comments

Skoda Kodiaq: 7 Things must know for 7 seater car

Skoda has premiered its upcoming SUV Kodiaq earlier this month at Berlin which is under development from quite some time. The company first introduced the full sized SUV at the 2016 Geneva Motor show as the Vision S concept. As per sources the SUV would be launched in Europe within the first quarter of 2017, then it would be launched in China, followed by India. The Kodiaq would compete against the immensely popular Ford Endeavour and Chevy Trailblazer in India. Here are seven thing you must…


Added by Sandeep on February 21, 2020 at 11:58pm — No Comments

Services vs. Products

As an automotive retailer, you should know the answer to this question about your brand.

  • Is your brand promise a Product or a Service?

A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND…


Added by Jim Flint on February 21, 2020 at 7:10am — No Comments

Beep Announces Autonomous Shuttle Expansion In Peoria

The Driverless Shuttle Will Begin Its First Routes in Arizona on the Weekend of February 22nd

 Beep, a Florida-based autonomous mobility solutions company, announced today its first expansion out of the state of Florida into the city of Peoria, Ariz. The city…


Added by John Sternal on February 20, 2020 at 8:00am — No Comments

The Truth About Being Insta-Famous

Here's why insta-famous shouldn't be your game plan for 2020. #localsearchgroup #jimflint…


Added by Jim Flint on February 20, 2020 at 7:31am — No Comments

Kerrigan Advisors Represents RPM Luxury Sales, Inc. in Sale of 2 Lexus Dealerships; Marks 6th & 7th Lexus Dealership Kerrigan Advisors has Sold since 2015

Lexus of Sacramento and Lexus of Roseville, the only Lexus dealerships in the greater Sacramento metro area, acquired by Lithia Motors


Irvine, CA, February 19, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised the owner on the recent sale of Lexus of Sacramento and Lexus of Roseville (RPM Luxury Sales, Inc.) to Lithia Motors. RPM Luxury Sales, Inc. is comprised of the only two Lexus…


Added by Crystal Hartwell on February 19, 2020 at 7:35am — No Comments

Values And Change

What will the power of change provide for you in 2020? #localsearchgroup #jimflint…


Added by Jim Flint on February 18, 2020 at 7:27am — No Comments

ADM Blog Topics by Tags

Monthly Archives
















Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service