Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.
Here’s how 2020 stacks up.
Most executive decision-makers…Continue
Added by Jim Flint on January 31, 2020 at 8:24am — No Comments
Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…Continue
Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments
Added by Jim Flint on January 30, 2020 at 6:36am — No Comments
For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…Continue
Added by Steven Clarke on January 30, 2020 at 1:30am — No Comments
How does reputation drive gross?
When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!
Added by Jim Flint on January 29, 2020 at 7:36am — No Comments
The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.
Taking a lead from the automotive industry…Continue
Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments
What is your market share telling you?
Added by Jim Flint on January 28, 2020 at 7:45am — No Comments
Los Angeles, CA – January 28,…Continue
Added by Crystal Hartwell on January 28, 2020 at 7:00am — No Comments
Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …Continue
Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments
Lease Approval Ratings in December Reached Their Highest Number Since September of 2019
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in December, a rise from the November rate of 67.1%.
December experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the 2019 year. The approval rate is…Continue
Added by John Sternal on January 27, 2020 at 8:21am — No Comments
Timonium, MD – January 27, 2020 – Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make attractive targets for cybercriminals. By 2021, cybercrime will cost the world $6 trillion annually, resulting in the greatest wealth transfer in history, according…Continue
Added by Erik Nachbahr, CISSP on January 27, 2020 at 6:30am — No Comments
During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.
Added by Jim Flint on January 25, 2020 at 6:30am — No Comments
Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.
This trend is good news for dealers due to the lower cost of retaining vs. acquiring…
Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments
Added by Jim Flint on January 23, 2020 at 6:50am — No Comments
The Ro' is back! We talk live events and how dealers can capitalize.
Listen to the full episode here: …Continue
Added by Jim Flint on January 22, 2020 at 1:08pm — No Comments
Wantalease.com Data Shows Which Manufacturers could offer Attractive Lease Deals for February based on January Lease Data Trends
Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of January, and forecasts which red vehicles will be best to lease for Valentine’s Day in the month of February. Several manufacturers offered attractive discounts and competitive pricing on mid-size cars and…Continue
Added by John Sternal on January 21, 2020 at 1:41pm — No Comments
Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.
#localsearchgroup #jimflint #digitalretailing #dealerships
Added by Jim Flint on January 21, 2020 at 10:40am — No Comments
Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This…Continue
Added by Michael Trasatti on January 21, 2020 at 6:00am — No Comments
It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google.
IT is becoming more and more difficult as competition grows, so competitors are coming up with new ideas and are trying…
Added by Steven Clarke on January 21, 2020 at 4:00am — No Comments
Parts system re-designed to improve workflow and expedite processes in auto dealership parts departments
Albany, N.Y. – January 20, 2020 – Auto/Mate Dealership Systems has re-designed its Parts Module to simplify the parts management and sales processes in auto dealerships. The new Parts Module is easy to use and requires fewer screens to get the job done than…Continue
Added by Mike Esposito on January 20, 2020 at 7:43am — No Comments