Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on trucks and SUVs with all-wheel-drive. Couple that with cheap…Continue
Added by Big Tom LaPointe on January 23, 2016 at 5:30pm — No Comments
Being one of Europe’s fastest growing economies, Poland is an attractive location for international businesses. Traditionally, most rely on paid search ads and social media, but often overlooked press releases pitched to targeted local news websites can easily result in massive exposure for your brand and products. To help your online marketing strategy, I’ve prepared a list with the top niche press release websites in Poland:
Added by Ljuben Georgiev on January 23, 2016 at 9:00am — No Comments
In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between franchise dealers and their company.
With Chip Perry at the helm,…Continue
The extended warranty your dealership offers is not considered a true automotive warranty. Extended warranties cover things like auto repairs and maintenance for a certain period of time. A Dealerships true warranty includes the cost of the vehicle and service contract – as they cost extra and are sold separately. With the right CPO program you…Continue
Added by Christine Floreno on January 23, 2016 at 4:30am — No Comments
On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.…Continue
Added by Paul Potratz on January 22, 2016 at 12:12pm — No Comments
If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that action is being taken.
Added by Chris Miller on January 22, 2016 at 6:20am — No Comments
If you find yourself thinking “I want to sell my BMW”, it could be for a number of reasons. It could be that you’ve decided to stop driving, you could be in dire need of the money, or a new car could have caught your eye.…Continue
Added by Peter Thronton on January 21, 2016 at 9:30pm — No Comments
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while.
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
We can all appreciate the record automotive sales year that 2015 brought with it. But, what's ahead for the auto retail industry in 2016?
Watch this brief "Power Minute" video to gain a quick look at the December 2015 sales report and what’s projected for…Continue
Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other for new sales. You no longer have to simply worry about…Continue
Added by Tony Orlando on January 21, 2016 at 4:11am — No Comments
Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments
Santa Monica, CA -- January 20, 2016 – Cars Registry, a joint venture between XYZ and Uniregistry, today announced public availability of its domains ending in .Cars, .Car, and .Auto. Dealerships, manufacturers, and all other businesses can now register auto-specific domains on a first-come, first-served…Continue
Added by Crystal Hartwell on January 20, 2016 at 7:14am — No Comments
Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.
Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…Continue
Added by Timothy Martell on January 19, 2016 at 1:30pm — No Comments
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.
Not tomorrow, today.
Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
All four of your car’s tyres are susceptible to wear and tear. This is why it is imperative that you pay as much as attention to them as possible, especially before you drive out. Maintenance procedures that concern the tyres include checking for the pressure and any existence of wear and tear, correcting the balance and the rotation of each one of them, and the alignment of the wheels. By taking these into consideration, you don’t only avoid a flat tyre, but also prevent yourself from…Continue
Added by tony croose on January 18, 2016 at 11:30pm — No Comments
I love social media and not just because that’s a big part of how I make my living.
I spend a LOT of time on social media, specifically Facebook. So much so that I have grown to almost ignore the other platforms. I have even found myself steering clients toward focusing strictly on Facebook because it is…
Added by Jeff Glackin on January 18, 2016 at 10:30am — No Comments
Timonium, MD – January 18th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions, is now offering the Cisco® Unified Communications Platform (UCP) for auto dealers, an integrated phone and communications system designed to improve the customer experience and streamline phone processes. Cisco's UCP helps dealerships greatly reduce incidents of lost or dropped calls, placing…Continue
Added by Erik Nachbahr, CISSP on January 18, 2016 at 6:59am — No Comments
Slide-outs are a great option for customers in search of a spacious RV for a comfortable traveling experience. Slide-outs offer RV enthusiasts the much-needed comfort and elbowroom in an overcrowded vehicle. Uneven roads, potholes and long trips can cause considerable harm to some of the mechanical components of your motor home slide-outs. One look at the damaged slide-outs and you ask yourself, ‘who’s going to buy my RV?’ No one will if you show them a vehicle with damaged slide mechanisms,…Continue
Added by Linda Wilson on January 17, 2016 at 10:30pm — No Comments
Both average and seasoned students need professional help when it comes to dissertation writing. Drafting this academic paper is quite complicated as compared to other types of assignments. Moreover, dissertation contributes significantly to final year grades as mentioned earlier. So, if you want to be on the safe side, it is better to take up our dissertation writing services. Reasons why you need to avail …Continue
Added by Himanshu Dixit on January 16, 2016 at 11:00pm — No Comments