Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Todd Ridley on January 30, 2008 at 11:30am — No Comments
Added by Jonathan Dawson on January 29, 2008 at 9:01pm — 1 Comment
“Surf’s Up” Less than a generation ago, searching for automotive information focused primarily on media sources such as newspapers, print advertisements, radio, and television. Potential customers also relied on word-of-mouth and advice from peers and family, as well as surveying vehicles at the local dealerships.
ContinueAdded by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments
Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…
Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments
Added by moti kahana on January 24, 2008 at 4:52pm — 3 Comments
While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…
ContinueAdded by Ralph Paglia on January 24, 2008 at 4:30pm — No Comments
Congratulations to the new group of internet managers out there! You are embarking on an exciting adventure that will allow you to increase your income by serving the fastest-growing segment of the automotive marketplace. Hopefully, you are excited about the…
ContinueAdded by Ralph Paglia on January 24, 2008 at 4:00pm — 1 Comment
Added by Ralph Paglia on January 24, 2008 at 3:00pm — 2 Comments
Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…
Added by Ralph Paglia on January 24, 2008 at 2:30pm — No Comments
Added by Jody DeVere on January 22, 2008 at 6:07pm — No Comments
Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.
One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.
There seems to be a common understanding that newspapers, radio and TV don't bring customers in…
ContinueAdded by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments
Added by Ralph Paglia on January 21, 2008 at 7:18pm — No Comments
There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC
By Ralph Paglia
In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…
ContinueAdded by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments
One of the best jokes I have read in a long time....be sure to share it with your colleagues - especially you rural dealers/sc's.
Car/Cow Sale
A farmer went to town to buy a…
ContinueAdded by Clint 'Bam Bam' Stevens on January 19, 2008 at 9:50am — No Comments
Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ
Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298
In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…
ContinueAdded by Ralph Paglia on January 18, 2008 at 1:18pm — No Comments
(From my blog at www.NADAmeeting.com)
While writing my last entry, it made me wonder what dealers think…
ContinueAdded by Betsy Nanson on January 17, 2008 at 2:59pm — No Comments
I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.
By Ralph…
Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments
I live in
Northern NJ
left home few days ago Wednesday to go on a quick business trip, quick 48 hourstemp -5 Celsius or as we say it is only 15 Fahrenheit
Got to Tel Aviv Israel work till Friday…
ContinueAdded by moti kahana on January 16, 2008 at 4:16am — No Comments
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:
- Configurator
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments
Honda Interactive Network (iN) White Paper:
Best Practices for Dealership Email Campaigns
Forward
We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…
ContinueAdded by Ralph Paglia on January 15, 2008 at 2:00am — No Comments
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Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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