January 2008 ADM Blog Posts (39)

“Surf’s Up” Less than a generation ago, searching for automotive information focused primarily on media sources such as newspapers, print advertisements, radio, and television. Potential customers also relied on word-of-mouth and advice from peers and family, as well as surveying vehicles at the local dealerships.

Download…

How You Acquire, Manage New-Car Leads Determines the Sales Results

Process Matters How You Manage the Transaction Drives the Sale

While the car is the star of any sale, don't underestimate the role of process. In fact, your ability to follow the procedures you've outlined to work with car shoppers is often what keeps them on track to buy from you rather than your competitors. Let's take a look at a few of the most effective tips that…

Just Promoted to Internet Manager? What to Do First!

By David Kain

Congratulations to the new group of internet managers out there! You are embarking on an exciting adventure that will allow you to increase your income by serving the fastest-growing segment of the automotive marketplace. Hopefully, you are excited about the…

Setting the Lead Limit You Can’t Close What You Can't Manage

Cars.com Interview with Steve Stauning

Steve Stauning

Asbury Automotive Group …

Price to Sell Setting a Pricing Policy Allows You to Quickly, Consistently Manage Quote Requests

Whether your store sells new or used cars — or both — the time to determine how to respond to price requests is before your phone rings or emails land in your inbox. Defining this strategy and consistently executing…

Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.

One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.

There seems to be a common understanding that newspapers, radio and TV don't bring customers in…

 Choice of site layout from numerous predefined layouts

 Splash…

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

One of the best jokes I have read in a long time....be sure to share it with your colleagues - especially you rural dealers/sc's.

Car/Cow Sale

A farmer went to town to buy a…

Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ

Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298

In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…

(From my blog at www.NADAmeeting.com)

While writing my last entry, it made me wonder what dealers think…

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph…

I live in

Northern NJ

temp -5 Celsius or as we say it is only 15 Fahrenheit

Got to Tel Aviv Israel work till Friday…

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator



Why is shopping engagement important?…

Honda Interactive Network (iN) White Paper:

Best Practices for Dealership Email Campaigns

Forward

We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…