The author of this article is Jim Edwards. Jim is a friend and someone that I consider one of my mentors in the automotive industry. He wrote the following observation about a recent experience at a car dealership and I wanted to share it with you. I hope you enjoy it.
Two months ago, my car club was holding its annual open car show at a large dealership in my area of the state. This event draws hundreds of owners eager to show off… Continue
Added by Tracy E. Myers, CMD on February 20, 2008 at 10:30am —
In 2008 a new phrase has been coined “Online Dealership Reputation Management
”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue
Added by Ralph Paglia on February 19, 2008 at 9:00pm —
I have been involved in dealer communications at American Honda for over 12 years and I enjoyed my experience very much. The dealerships are great people to work with. The one area of concern has been the vision and direction of the Acura Division.
As I listened in to the presentation to Acura dealers at NADA (San Francisco) I heard the promise of a "huge shift" in the next year that will move the brand closer to tier 1 luxury brands such as Lexus, BMW and Mercedes-Benz. I truly want… Continue
Added by Bill Pike on February 18, 2008 at 4:00pm —
Is Your Dealership Attractive?
There’s an old adage that says, “A business must grow to survive.” This is especially true for automotive dealerships. Over time, some of your customers will move away, some will change lifestyles, and others will leave for a myriad of other reasons that are beyond your control. In other words, if your dealership isn’t constantly attracting new customers to replace them, you will eventually find yourself with no customers left.
Added by Ralph Paglia on February 18, 2008 at 12:47pm —
Automotive Digital Marketing Group on LinkedIn
You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:
* Reach other members of Automotive Digital Marketing
* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue
Added by Ralph Paglia on February 18, 2008 at 8:00am —
There’s something about a ten-item list that makes us want to get all Hestonian on you and break out the archaic pronouns, especially when it comes to something like getting people who visit your site to actually buy from you. After all, you work hard to get clicks. What could be more important than turning those clicks into customers?
Convert Your Clicks
But we’re kind of a live-and-let-live… Continue
Added by Ralph Paglia on February 17, 2008 at 3:30pm —
Here are some examples of the optional Ford Dealer Connection Premier Customization Service:
They utilize newspaper ads, internet specials, etc…They also have a body shop page and internet coupons.
Utilizing one of the new Model Specific videos (Lincoln MKX). Very SHARP! Also, they have internet coupons, Newsletter, newspaper… Continue
Added by Ralph Paglia on February 17, 2008 at 9:56am —
Dealer Marketing Magazine's Automotive Marketing Experts Outline Success Strategies for 2008
2008 Dealer Marketing Panel of Experts:
Editor’s Note: With the prospect of flat new car sales this year and an uncertain economy, auto dealers should be placing their… Continue
Added by Ralph Paglia on February 16, 2008 at 8:14pm —
Ralph Paglia: e-Business Director, Courtesy Chevrolet
by : Digital Dealer
In 2006, Arizona was the fastest growing state in the country, and Phoenix is currently the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Hispanic population. Twenty-four… Continue
Added by Ralph Paglia on February 15, 2008 at 5:43pm —
New York Times - February 15, 2008
4 News Companies Ally to Sell Ads on the Internet
By LOUISE STORY
Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
Each of the four companies — the Tribune Company, the… Continue
Added by Ralph Paglia on February 15, 2008 at 1:18pm —
The North American automotive industry, and in fact the industry worldwide, continues to go through a challenging time. This has American auto makers considering and refining all the links in their supply and sales chain, from production to incentives.
At the head of the chain, they’re doing whatever they can to reduce their cost of doing business: lowering overheads, creating leaner production and supply chains, and renegotiating contracts.
At the same time, OEMs are also… Continue
Added by Jackie Grant on February 14, 2008 at 8:19am —
Autodata Solutions Introduces Regional Incentive and Rebate Data for Automotive Portals and Media Sites
Detroit, Michigan, February 5, 2008
– With billions of dollars reported in aggregated incentive spending by automotive manufacturers every year, automotive portals are looking for ways to provide this information to consumers. Autodata Solutions, Inc., a leading provider of automotive content, research and technology, introduces comprehensive ZIP code-specific… Continue
Added by Jackie Grant on February 14, 2008 at 7:30am —
Check out my Valentine's Day gift from the New York Times:
Added by Jody DeVere on February 13, 2008 at 5:48pm —
Letter sent to Dealer by Volkswagen of America as posted on:
"I would like to take this opportunity to congratulate you and your sales team, on behalf of the Volkswagen Group of North America, the Eastern Region and Area 2, for an outstanding sales effort in 2007. In many cases a team will distinguish itself by… Continue
Added by Ralph Paglia on February 13, 2008 at 11:30am —
HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.
ADP’s Digital Advertising is specifically designed to:
* Generate more Showroom and Web traffic
* Deliver higher quality Web Leads and Phone Calls
* Increase Dealer web site conversion rates
* Communicate the Dealer’s… Continue
Added by Ralph Paglia on February 12, 2008 at 10:00pm —
The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.
This is a conference put on by Dealer…
Added by Ralph Paglia on February 7, 2008 at 9:30am —
Added by Ralph Paglia on February 6, 2008 at 9:30pm —
comScore has released their annual web site metrics summary in a recently released report, The 2007 U.S. Internet Year in Review highlighting the major trends in U.S. Internet activity. The study finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.
- Social networking giant Facebook.com reaped the benefits…
Added by Ralph Paglia on February 6, 2008 at 8:49pm —
I will be travelling to the following places for business this week:
Walnut Creek, CA
Please let me know if you live/work in these areas and would like to know more about BZ Results or the consulting solutions I provide to retail customers.
Have a great day!
Gary Montoya, Regional Client Manager, BZ Results 253-988-9098
Added by Gary Montoya on February 5, 2008 at 6:26pm —
I will be travelling for business this week to:
Las Vegas, NV
Lake Havasu, AZ
St. George, UT
Please let me know if you live/work in these areas and would like to know more about BZ Results or the consulting solutions I provide for retail customers!
Added by Gary Montoya on February 5, 2008 at 6:00pm —