Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Most people need to finance their car when buying. The choice of financing can have a major impact on the overall cost of the purchase. There are also many possible options for financing, and buyers can save a great deal of money by doing a little research and…Continue
Added by Dixie Somers on April 28, 2017 at 2:28pm — No Comments
Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.
Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…Continue
Added by Paul Potratz on April 28, 2017 at 11:25am — No Comments
Rolls Royce as a brand has stood the test of time. Just saying the name conjures up in people's minds visions of the past, of celebrities and royalty emerging from classic motor vehicles, and the sound of its powerful engine roaring in the distance. This can send shivers down the spine of any car enthusiast, and it is why it so admired around the world. It can be described as the international standard for luxury.
Added by Philip Stephenson on April 28, 2017 at 8:21am — No Comments
While you're riding in a car, you trust the instincts and the driving skills of the person you're with in most situations. However, accidents can and do happen. You could be involved in an accident that is not the fault of the driver, but the driver couldn't do anything to avoid the accident taking place. There are some things that you want to keep in mind to protect yourself…Continue
Added by Hannah Whittenly on April 28, 2017 at 8:17am — No Comments
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…Continue
Added by Steve White on April 28, 2017 at 6:28am — No Comments
Do you know what the first thing is that you need to do when showing your rig to a prospective RV buyer? Talk. Many of us don’t think much about this part of the deal. Most sellers when thinking about ways to enhance the possibility of their RV sale just focus on upgrading existing amenities or adding more features to their RVs. However, in real life, you need to strike up a conversation when your buyers come to take a look at your motor home. Remember those sales…
Added by Linda Wilson on April 27, 2017 at 11:11pm — No Comments
Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely…Continue
Added by Timmy D. James on April 27, 2017 at 6:55am — No Comments
Many people endure a daily commute to and from work. When mass transit is not an option, you may find yourself behind the wheel for an hour or longer every day. This time adds up, but you can make the most of it by applying these four tips that the professional drivers…Continue
Added by Rachelle Wilber on April 26, 2017 at 11:36am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.
CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions.…Continue
Added by John Sternal on April 26, 2017 at 7:01am — No Comments
According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year…Continue
Added by Tim Clay on April 26, 2017 at 7:00am — No Comments
Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will power the online trade appraisal resource for NsightLive, a leading content engagement company that delivers quality leads to dealers through its pioneering Live content platform.
With Black Book’s trade appraisal engine, NsightLive is filling the void for independent auto dealers who currently do not…Continue
Added by Black Book on April 26, 2017 at 6:59am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…Continue
Added by Black Book on April 26, 2017 at 6:58am — No Comments
Several posts on automotive digital marketing forums have asked the question, "Pandora, Yes or No?" At String we analyze millions of traffic combinations through the power of our predictive analytics platform. Based on the conversions that we see inside the String Dealer Positioning System, our answer is, not surprisingly, "It depends."
As this post will focus on evaluating the decision of the dealership to add or expand their budget with Pandora, based on the "opportunity" in their…Continue
Added by Steve Buckly on April 26, 2017 at 2:39am — No Comments
Social media is interwoven into our everyday lives and the opportunities for the automotive industry are bigger than ever. In 2015, many in the automotive industry viewed social marketing with mixed reviews. It was something you had to do but the question was always there: “Does this bring any real value?” With the advancement of faster and better technologies, new ways to mine for social purchase intent, and more options for personalization that can lead to conversion, now is the time for…Continue
Added by Steve Buckly on April 26, 2017 at 2:37am — No Comments
Whether you’ve been publishing your law firm’s blog for several years or for just a few months, it can be a challenge to come up with relevant legal topics that will engage loyal readers and attract new followers.
One effective way to drive blog traffic is to write about current events in the news.
According to the Pew Research Centre, four in 10 Americans get their news online ‒ and that number increases as the audience gets younger. Tying your blog posts…Continue
Added by Steve Buckly on April 26, 2017 at 2:28am — No Comments
In his ground-breaking book SPIN Selling, behavioural scientist turned sales training guru Neil Rackham stated that the definition of a successful sales call is one after which the client would have been happy to write the seller a cheque in exchange for the value they received. The same could be …
For more information:Explainer…Continue
Added by Steve Buckly on April 26, 2017 at 2:26am — No Comments
At Eagle rent a car in Cairo, not only does one get an excellent deal-you get a good vehicle too. Thrifty offers an oversized choice of high-quality vehicles at nice rates, from sports cars to SUVs, sedans to minivans.Continue
Added by Kathy Wheat on April 25, 2017 at 11:30am — No Comments
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…Continue
Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments
conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural,…Continue
Added by Steve Buckly on April 24, 2017 at 11:15pm — No Comments
New market research on consumers’ car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows consumers are increasingly going to manufacturer and brand websites as part of their shopping process. The…Continue
Added by Steve Buckly on April 24, 2017 at 11:12pm — No Comments