Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The car buying experience can be a daunting task if you partake in it with a half-cocked attitude and no real plan. You can greatly enhance the art of car buying and make the experience quite good for yourself. The following are some tips on how you can improve the entire experience immensely:
Added by Brooke Chaplan on December 9, 2016 at 11:00am — No Comments
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.
Watch this week’s episode for more information!…Continue
Added by Paul Potratz on December 9, 2016 at 10:36am — No Comments
Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business. When it comes…Continue
Added by Joey Little on December 9, 2016 at 8:24am — No Comments
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.
And, to further complicate matters, consumers increasingly shop and conduct…
Added by Steve White on December 9, 2016 at 6:00am — No Comments
Basically, every business resides on Facebook. The automotive sector also parks their cars on FB. Convinced people build loyalty with branded cars, sometimes for lifetime. Social media is emotion-driven and cars are emotion-related.
Auto makers are well aware of social media trends, so they cleverly pitch their messages towards targeted audience. Social media platform provides many chances for interaction with fans, loyal customers and potential ones.
Added by Tony Trout on December 8, 2016 at 11:37pm — No Comments
As anyone who has kept pace with technology over the last few years knows, virtual reality uses powerful computer-based setups and goggles to completely engulf a user in an experience.
In the auto space, this immersive experience takes the form of a simulated vehicle where users…
Added by izmostock on December 8, 2016 at 11:00am — No Comments
Although people commonly upgrade most of the products that they use in their daily lives regularly, many of them stubbornly refuse to upgrade their cars for…Continue
Added by Lizzie Weakley on December 8, 2016 at 9:57am — No Comments
If you spend lots of time in your vehicle for either pleasure and/or business, do you feel totally safe?
For many drivers, the idea of getting behind the wheel each and every day can at times prove frightening.
It may not be a result of their driving habits, rather the habits of countless others failing to obey the rules of the road. Even if you do feel totally safe in your car or truck, does it really feel like home when you’re in there?
With Christmas just around the…Continue
Added by Rahul Paul on December 7, 2016 at 11:32pm — No Comments
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know…Continue
Here's a scenario that unfortunately many dealers are familiar with: your star salesperson is poached by the competition. To add insult to injury, the salesperson takes with him a list of all his--and your dealership's--former customers.…Continue
Added by Erik Nachbahr on December 7, 2016 at 6:47am — No Comments
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state…Continue
Added by Mike Gorun on December 7, 2016 at 6:09am — No Comments
One of the mysteries of the auto dealership…
Added by Mike Poskey on December 6, 2016 at 3:32pm — No Comments
This Week in Social Media
News for the Week of December 5
Twitter Users Can Now Create Moments on Mobile
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create…Continue
Added by Joey Little on December 6, 2016 at 9:12am — No Comments
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.
To put this into perspective, in the past, if a customer drove…Continue
Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments
There's a revolution brewing in the auto industry. For several years now, cars have been moving in the direction of better fuel efficiency with the eventual goal of becoming completely electric. However, the more exciting development is in self-driving…Continue
Added by Lizzie Weakley on December 5, 2016 at 4:12pm — No Comments
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm.
Why? Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead. A step ahead of those who resist change. A step ahead of those who insist on doing it…Continue
Added by Joey Little on December 5, 2016 at 9:37am — No Comments
Albany, N.Y. – December 5th, 2016 – Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising, branding and strategy for…Continue
Added by Mike Esposito on December 5, 2016 at 5:19am — No Comments
I'll always root for a company that got it's start in the car business with the name "ugly duckling".....
And that's where on line only used car dealer Carvana began.....
From humble beginnings as Ugly Duckling Rental Car in 1977.....
Through bankruptcy in 1989.....
To the emergence of Drive…Continue
Added by Barry Neuman on December 4, 2016 at 1:54pm — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments