Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Twelve years ago, dealer Lou Bregou engineered the F&I department, but not its function, out of the dealerships he manages as part of Driver’s Village…Continue
Added by Jim Leman on November 24, 2015 at 1:14pm — No Comments
What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list. The problem is, those things don't just happen on their own.
One way to accomplish these goals is to pursue link building by creating amazing content. Links are one of the most important…Continue
Added by Timothy Martell on November 24, 2015 at 11:30am — No Comments
Added by Paul Potratz on November 24, 2015 at 11:09am — No Comments
Added by Ralph Paglia on November 24, 2015 at 7:02am — No Comments
Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…Continue
Added by Mike Gorun on November 24, 2015 at 5:56am — No Comments
From Los Angeles, Chip Perry said his goal as the new CEO of TrueCar Inc. will be…
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…Continue
Added by David Metter on November 23, 2015 at 5:27am — No Comments
Volkswagen of America held its annual Retail Qualification Championship at the Lago Mar Resort in Fort Lauderdale, Florida last week. As one of the Top 12 certified Pre-Owned Sales Consultants, I was invited to Florida to compete.
Volkswagen rolled out the red carpet for their Top 12…Continue
Added by Bradley Paschal on November 21, 2015 at 11:16am — No Comments
Four Keys to Success on Instagram
Want to sell more cars and reach more potential shoppers with Instagram? This week, special guest Tori Hoffman has the four keys to success on Instagram.
Added by Paul Potratz on November 20, 2015 at 2:30pm — No Comments
Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…Continue
Added by Chris Miller on November 20, 2015 at 4:58am — No Comments
Nobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high…
The holidays are right around the corner. Are you feeling festive (or lucky)?
PowerDealer has a special opportunity for you!
From now until December 1st, you have an opportunity…Continue
Added by Kris Rosychuk on November 19, 2015 at 7:00am — No Comments
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…Continue
Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments
"This Internet connection is too fast!" said No One Ever. In fact, 'slow Internet' is one of the top employee frustrations, according to a recent study by Deloitte. Is there anything worse than arriving at work, all motivated to tackle an important work project, only to discover the Internet is down? Slow Internet can be detrimental to your dealership's productivity, profitability and employee morale.
Sometimes the problem does lie with your ISP. But in many cases, a…Continue
Added by Erik Nachbahr on November 18, 2015 at 1:07pm — No Comments
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins…Continue
Added by Joseph Little on November 18, 2015 at 12:45pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joseph Little on November 18, 2015 at 8:00am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…Continue
Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for –…Continue
Added by Big Tom LaPointe on November 17, 2015 at 8:44pm — No Comments
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…Continue
Added by Joseph Little on November 17, 2015 at 2:12pm — No Comments
Don't Let Your Leisure Activities Become Your Motivation
We all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.…Continue
Added by Paul Potratz on November 17, 2015 at 12:02pm — No Comments