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All ADM Member Blog Posts (13,580)

5 Data-Backed Strategies to Use Videos In Your Marketing Mix

Marketing your business these days may seem less straightforward than the TV ads of the past, but that doesn’t mean it can’t be easy. In fact, with the right mix of video content you can attract customers more effectively and more economically than ever before. Read on to learn the best ways to use video content in your marketing.

photo of strategy meeting

1. Ads on Social Media

As we covered in…

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Added by jon nigbor on October 23, 2018 at 11:00am — No Comments

October Lease Data Reflects Slight Increase on New Lease Deal Prices Entering the Fall Season

Wantalease.com Data Show that Several Brands Have Slightly Increased or Maintained Their Prices on Lease Deals

Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on lease offerings for the month of October, and forecasts upcoming trends for the month of November. The majority of dealers either slightly increased or maintained their prices on their lease deals heading into the month.  

The vehicles with the largest…

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Added by John Sternal on October 23, 2018 at 8:47am — No Comments

Depreciation Trends Normalize

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by John Sternal on October 23, 2018 at 7:55am — No Comments

A few things you need to know about Cars in Autumn

Autumn or fall is the favourite season of many. Flaming ochre leaves, fall colours, a nip in the air, hours of yard work, and outcome -- trendy clothes and leather boots. This is also the best season for car lovers; it is the best season for auto maintenance. It is the time to clear out the dirt, dust, and grime left by the long summer months and prepare for the cold winter months. Falling leaves in autumn may also cause much damage to the car windshield and it is necessary to protect the…

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Added by Deepika Singh on October 22, 2018 at 11:00pm — No Comments

Easy Car Maintenance Tips for the Car Owning Novice

When you become a car owner, you want to care for it so that it will run smoothly, last long and not pose a hazard to you or others. Some maintenance and repairs will necessitate the expertise of a qualified mechanic. You don’t need experience or expert knowledge for many relatively simple and inexpensive steps to care for your car. A few of these are below. …

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Added by Anica Oaks on October 22, 2018 at 8:52am — No Comments

Jumpstart Automotive Media Post-Florence Shopping Analysis Shows Interest In Small Vans, Hatchbacks, Wagons & Midsize Pickups

Residents Along East Coast Interested in ‘Affordable Functionality’

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced new post-Florence shopping analysis that shows what types of vehicles are being considered and researched along the Southeastern coastal region of the U.S. following the storm.

Jumpstart experts analyzed the Florence-affected areas and…

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Added by John Sternal on October 22, 2018 at 7:50am — No Comments

5 Ways to Save Your Two Wheeler Insurance Rates

A two wheeler insurance policy is a financial security plan that comes with a number of benefits. The insurance plan is obligatory for every owner of a two wheeler in India as per a law passed by the Government of India. Having a two wheeler insurance plan protects the insured both legally and financially. It also takes care of any inconvenience that is caused to a third party.

A two wheeler insurance policy safeguards the policyholder and his/her insured vehicle in a number of cases.…

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Added by Vneean on October 22, 2018 at 2:30am — No Comments

We Are The Best Research Essay Writers Online!

What makes our website trusted by so many customers from all parts of the world? The answer is rather easy - we work with the best research essay writers online! Moreover, we have a team of writers working in several offices, which makes our services even more reliable to use! When you place an order at our website, you do not have to wait for many days or hours until the writer is assigned!

With over 400 writers in our team, we can choose the…

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Added by Alen Delor on October 21, 2018 at 10:11am — No Comments

Modern Trends: How to Find The Right Car For Your Family

Buying a new car is a major decision. After all, it's not every day that you hand over thousands of dollars for a single purchase. Since a new car is such a major investment, it's important that you understand the factors that set apart specific vehicles for your family. As you search through the many…

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Added by Rachelle Wilber on October 19, 2018 at 8:26am — No Comments

When Digital Starts Winning, Fight Back

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing weapon of choice used to be retail signage or print advertising, but…

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Added by Chris Miller on October 19, 2018 at 7:31am — No Comments

Internal Branding Tips for Automotive OEM Suppliers



Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…

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Added by Ernie Perich on October 19, 2018 at 7:18am — No Comments

Obtain a SaaS Valuation with Subscription Revenue

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.

 

One major reason for this…

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Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments

Show Car: How to Safely Transport Your Prized Vehicle

It can be difficult to transport your vehicle if you don’t intend to drive it yourself. There are some basic steps that you should take to ensure that it arrives in pristine condition. Here are some of the things that you should consider to transport your prized vehicle to a car show.

Clear out…

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Added by Rachelle Wilber on October 18, 2018 at 12:54pm — No Comments

Buy a Used Car without Having to Worry About Maintenance Issues

Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…

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Added by Autoego on October 17, 2018 at 7:48pm — No Comments

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?

Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…

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Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments

How Much Are The Cars Worth on Jerry Seinfeld's Show?

Jerry Seinfeld's "Comedians In Cars Getting Coffee" is one of the more popular shows on Netflix, and has been running for ten seasons. In the show, famous comedian Jerry Seinfeld has coffee and fun discussion with another famous funny person, such as Jay Leno, Dave Chappelle, or Ellen DeGeneres.

 

The car Jerry drives to pick up his guest, usually is the star of the show.

 

Black Book, which tracks valuation histories on collectible autos, recently conducted an…

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Added by Black Book on October 17, 2018 at 8:03am — No Comments

If I Out Call You, I’ll Out Connect You

At its core, sales is a numbers game. It always has been and always will be. If

you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…

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Added by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments

SURVEY SHOWS MANY DEALER PRINCIPLES ARE UNAWARE HOW THE NEW TAX LAW MAY AFFECT PARTICIPATION PROGRAM SELECTION

Dealers Must Make Decisions to Protect

Participation Program Tax Losses

 

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…

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Added by John Sternal on October 16, 2018 at 10:00am — No Comments

Lease Credit Approval Rates Drop Slightly To 69.8% in September

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months

 

CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace,…

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Added by John Sternal on October 16, 2018 at 6:30am — No Comments


Vendor
Automotive digital marketing trends you need to watch out for

There are many things to be learned from the automotive industry. It is necessary to offer consumer convenience, campaign on various platforms, and completely embrace digital marketing.

Companies and organizations involved in the design, development,…

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Added by Cynthia Madison on October 16, 2018 at 4:30am — No Comments

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