Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This week finds us in a state of "overwhelm" .....
With all the moving parts involved in running a wholesale car operation, it's bound to happen.....
Most of the summer, everything has gone according to plan......
We've been doing our…Continue
Added by Barry Neuman on August 27, 2016 at 10:35am — No Comments
While driving in the snow is a necessity for many Americans, you're much more likely to get in trouble on the road when you head out in winter weather without the proper precautions. According to statistics from the Federal Highway Administration more than 1,300 people are killed each year in snow-related car crashes, and there are more than 116,800 injuries on average. Here's how to prepare your car for snowy conditions and reduce your risk for a crash…Continue
Added by Brooke Chaplan on August 26, 2016 at 9:47am — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
No matter what industry you’re in, mobile accessibility affects the everyday lives of everyone. The world has become mobile accessible from every direction. From online shopping, keeping in touch with friends and/or family, to purchasing a vehicle, the mobile experience has become the standard for any sort of internet experience. Individuals in every arena are accessing information through multiple sources, with…Continue
Added by Aubrey Hankins on August 26, 2016 at 8:45am — No Comments
Social media marketing is growing every day as a result of increasing consumer activity across social platforms. Currently, 90% of young adults aged 18 to 29 use social media—which explains why social affects…Continue
Added by Joey Little on August 26, 2016 at 8:41am — No Comments
Chapel Hill-based provider of digital marketing platform, data analysis, and client support services named to 2016 Inc. 5000
Chapel Hill, N.C. – August 26, 2016 – For the second year in a row, 3 Birds Marketing has been named to the Inc. 5000, Inc. Magazine’s annual ranking of America’s fastest growing private companies. This list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small…Continue
Added by Paul Mirek on August 26, 2016 at 8:05am — No Comments
Founded by Jesse Toprak, today's most influential automotive analyst, I'd like to give you a sneak preview of CarHub.com, a brand new automotive shopping website launching this fall. There are several distinct features that make CarHub.com different than any of its peers, and we want you to take it for a test drive (particularly the new personality test to help match…Continue
Added by John Sternal on August 26, 2016 at 7:06am — No Comments
Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.
DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…Continue
Added by Mike Gorun on August 26, 2016 at 6:00am — No Comments
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…Continue
Added by Chris Miller on August 26, 2016 at 5:26am — No Comments
There are lots of responsibilities that come with owning a company. As hard as you might try, there will always be someone in the business who will not agree with you. Business disputes happen and unfortunately, there are times when you have to seek legal assistance. The first instinct that comes to your mind is handling everything alone. However, there are several reasons why it is…Continue
Added by Leona Zoey on August 26, 2016 at 4:43am — No Comments
A couple of things can be the reason your vehicle needs towing. You might have some accident or your car just broke on the way for no reason at all. The first thing you need to do is to move your vehicle on a side and make sure that it is visible for other cars. Turn your hazard lights on so that other drivers can know that you are facing some problem and your car won’t be able to move from its place and they drive…Continue
Added by Tim Scott on August 25, 2016 at 10:00pm — No Comments
Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go. They have the power of Google in their pockets, and they aren’t afraid to use it. Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available…Continue
Added by Joey Little on August 25, 2016 at 10:07am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about their favorite NFL teams, and also paired up certain cars and features with their favorite teams. Swapalease.com presented the online survey to more than 3,500 drivers across the country during July, 2016.
NFL relocation and expansion is on the minds of football experts. According to the survey, most…Continue
Added by John Sternal on August 24, 2016 at 2:08pm — No Comments
There are countless government programs that provide money to individuals and to businesses. Some of the highest profile programs are those that provide big payouts to large medical entities. Take, for instance, a hospital that does most of its work for very poor and very old people. That hospital will have occasion to file claims with Medicare and Medicaid, two government programs that pay out on the basis of certain payment tables. Committing fraud through these programs…Continue
Added by Leona Zoey on August 24, 2016 at 8:54am — No Comments
Everyone knows driving costs money. From the most efficient subcompact to thirsty SUVs, every mile means more gas. And of course, the more gas you use, the more money you spend at the pump. Fortunately, there are a few easy ways to reduce your car’s consumption and get the most…Continue
Added by Dixie Somers on August 23, 2016 at 1:29pm — No Comments
Jumpstart Automotive Group, a leading media, insights, and marketing solutions company, today officially unveiled a new logo and announced it is changing its name back to Jumpstart Automotive Media. The name change reflects the evolution of Jumpstart’s business and the…Continue
Added by John Sternal on August 23, 2016 at 11:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
This week’s Black Book Market Insights report shines a spotlight on luxury cars, particularly two-year-old models. Cars in this class are showing significantly weaker retention compared with…Continue
Added by Black Book on August 23, 2016 at 10:57am — No Comments
Today’s socially connected consumers have changed the tide in the automotive industry, from top to bottom. However, the dealership must also change, in the way that they collect data and use social media. Every day there is an increase to the number of consumers using social data and social media. Facebook has 1.7 Billion users, and Twitter and Instagram have almost half a Billion users. Customers are also using…Continue
Added by Aubrey Hankins on August 23, 2016 at 10:03am — No Comments
Added by Joey Little on August 23, 2016 at 9:30am — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments