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All ADM Member Blog Posts (10,861)


Media
Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…

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Added by Kim Orr on June 29, 2016 at 7:01am — No Comments

Hiring Plant Equipment Along with an Operator

You have two choices when it comes to plant hire. You can either rent just the equipment or rent it along with an operator. Either way, it would be a great decision as long as you partner with the right company. Should you decide to rent the equipment plus the operator, you need to check not just the quality of the equipment to be rented but also the qualifications and experience of the person operating it.…

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Added by Rahul Paul on June 29, 2016 at 12:16am — No Comments


Influencer
Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.



If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…

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Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments

Most Segments Decline at a Steady Pace

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on June 28, 2016 at 10:53am — No Comments


Influencer
Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building relationships with consumers and becoming a top-of-mind resource, by amping up your social media presence, your dealership can glean plenty of useful data that will come in handy when…

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Added by Joey Little on June 28, 2016 at 8:04am — No Comments


Influencer
Emoji Targeting, Twitter Live Button, and Updates to Facebook Messenger

This Week in Social Media

News for the Week of June 27…

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Added by Joey Little on June 28, 2016 at 7:30am — No Comments


Influencer
SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 –…

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Added by Jim Leman on June 28, 2016 at 6:58am — No Comments


Influencer
Dealership Review, Evaluation and Update of eMail Strategies and Tactics

Does Your Dealership Management Team Periodically Review, Evaluate and Update Email Marketing Strategies and Tactical Execution?

  • eMail marketing is a vital and cost-effective communication…
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Added by Ralph Paglia on June 27, 2016 at 7:50pm — No Comments


Vendor
Measuring ROI of Digital Marketing in Automotive

Digital ad spending in the US auto industry has steadily increased over the past few years, and this increase in spend is expected to continue.…

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Added by Michael Thomas on June 27, 2016 at 8:00am — No Comments


Vendor
Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…

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Added by Tim Clay on June 27, 2016 at 6:58am — No Comments


Vendor
Helion Technologies Receives Partner Certification from ShoreTel, a Leading Unified Communications Solution for Auto Dealers

Timonium, MD – June 27th, 2016-- Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support Certification from ShoreTel, a leading provider of business telephony and Unified Communications (UC) solutions. As a certified ShoreTel partner, Helion is authorized to work with auto dealers to design, program and implement custom UC systems, provide support for day-to-day operations…

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Added by Erik Nachbahr on June 27, 2016 at 6:12am — No Comments


Vendor
How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…

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Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments


Dealer
Auction Buzz

THEY LET ME IN!!!

" I refuse to join any club that would have me as a member" Groucho Marx.

 

If my hunch is right, I've…

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Added by Barry Neuman on June 25, 2016 at 5:32pm — No Comments


Influencer
Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people…

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Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments

Dangerous Recalls May be Leaving your Service Lane Unrepaired

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…

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Added by Chris Miller on June 24, 2016 at 7:31am — No Comments


Vendor
The Writing Is On the (Facebook) Wall but May Not Be for Long

Words, both written and spoken, have been the primary form of communication for centuries. We use them to share news and stories, comfort loved ones and to connect with long distance friends.

 

Then along came social media, which almost instantly transformed…

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Added by Gina Reuscher on June 24, 2016 at 7:00am — No Comments

Today’s successful Used Car Dealers are spending their money in the right places

Used car dealers today have to be digitally charged in their marketing.

What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers…

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Added by Rahul Paul on June 24, 2016 at 12:00am — No Comments


Influencer
Build Your Brand With Social Selling Part II

Part II: Increase Employee Engagement

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.  Most businesses already know increasing employee engagement is important,…

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Added by Joey Little on June 23, 2016 at 7:00am — No Comments


Influencer
Vast® Experts to Speak at Key Auto Industry Conferences

 

Vast executives to share insights on how a shift in fundamental marketing strategies can lead to increased used vehicle sales for car dealers

 

Austin, Texas – June 22, 2016 – Vast announced today that two of its executives from its CarStory® product team will be sharing insights into how dealerships can improve…

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Added by Crystal Hartwell on June 22, 2016 at 7:30am — No Comments


Vendor
Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…

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Added by Joe Orr on June 22, 2016 at 5:30am — No Comments

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