Professional Community for Car Dealers, Automotive Marketers and Sales Managers
5 Steps to Get Your Customers to Fill Out Your Surveys
Do you get a dismal response whenever you send out customer surveys? Samantha recently helped a client solve this issue and she can help you too. This week on Hard Facts, learn the five steps to make your surveys irresistible.
Added by Paul Potratz on September 4, 2015 at 1:53pm — No Comments
The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.
This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…Continue
Added by Byron Tyers on September 4, 2015 at 12:25am — No Comments
Written by …
Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments
Added by Ralph Paglia on September 3, 2015 at 6:00pm — No Comments
In a recent webinar, “The 4 Best Kept Secrets of Mobile Live Chat Success" Todd Smith, CEO of ActivEngage, tells a story about the large number of shoppers today using chat who give the name "Bob" when they first start a conversation. This is a testament to the fact that…Continue
Added by Rebecca Kon on September 3, 2015 at 2:30pm — No Comments
Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…
Added by Michael Meyers on September 3, 2015 at 11:30am — No Comments
Here's a great piece our news team at Edmunds.com produced. Does this research change the focus of your conversations with shoppers?
The "technology arms race" has left four of 10 consumers thinking that automakers are offering too many high-tech features, according to a recent Harris Poll study.
Some of this technology was once only…Continue
Added by Jeannine Fallon on September 3, 2015 at 9:06am — No Comments
Added by Ralph Paglia on September 2, 2015 at 7:30pm — No Comments
Guest Blogger today: Kristin Huntley, Director of Content and Marketing
This week, Instagram announced they are expanding…Continue
Added by Joseph Little on September 2, 2015 at 1:08pm — No Comments
Blogging for business is by no means a new phenomenon. It's been talked about for years now, and I'm sure most of you reading this have tried blogging, whether in your free time or for a business.
But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical about blogging…Continue
Added by Mark Frost on September 2, 2015 at 1:00pm — No Comments
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…Continue
Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments
Here’s some honest for you. I avoided writing this post because I’ve been going through a lot of change over the past 4 years and I’m tired. I crave the blissful ignorance of imagining I don’t have any major blind spots at the moment. I want to not knowwhat I need to work on for a hot second…but that…Continue
Added by Joseph Little on September 1, 2015 at 12:37pm — No Comments
When was the last time you wowed someone with your creative? Many dealers fall into a cycle of bland commercials, templated websites, and average marketing. This week on Think Tank Tuesday, I show you how stand out and push the creativity of your entire marketing.…Continue
Added by Paul Potratz on September 1, 2015 at 11:30am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, today released results of its NFL & Cars survey, where football fans revealed their favorite cars and also discussed which NFL teams remind them most of popular cars in automotive history. The majority of survey participants think the New England Patriots will win the SuperBowl this year, and also feel the BMW 5-Series should be Car of the Year.
Key highlights of the survey (…
Added by Black Book on September 1, 2015 at 10:26am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
According to Black Book, remarketing activity has continued its steady pace as we head into the final weeks of summer, with dealer sentiment around the country remarking on a steady flow of sales especially for trucks.…Continue
Added by Black Book on September 1, 2015 at 10:22am — No Comments
It's rare that I speak to a dealer and don't hear that leads generated off their website close at a higher rate than any other type of lead they receive. Unfortunately, the bounce rate off the average dealer website is typically above 95%.
There are two ways to increase the number of leads your dealer website generates; you can increase spending to get more traffic to your site, or you can do a better job of capturing the contact details of the thousands of potential buyers landing…Continue
Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…Continue
Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…Continue
Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments
When it comes to investing in other people’s businesses, you have to consider some factors before agreeing on anything. Some of the factors include things such as the benefits that you stand to gain from the business relationship.
Search Engine Optimization might prove to be…
Added by Mark Thompson on August 30, 2015 at 9:02am — No Comments
What is PowerDealer?
In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points…Continue
Added by Thomas Morris on August 30, 2015 at 5:30am — No Comments