Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on July 23, 2016 at 12:30pm — No Comments
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…
Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…Continue
Added by Black Book on July 22, 2016 at 11:33am — No Comments
Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a period of time. Lease Incentives Options (3 of them) are usually: Different cash rebate; different subsidized interest rate; or a subsidized residual value.
“The art of the deal is different between financing and leasing, and the makeup of…Continue
Added by John Sternal on July 22, 2016 at 11:27am — No Comments
It’s important to get your dealership…Continue
Added by Joey Little on July 22, 2016 at 8:00am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as…Continue
Added by Joey Little on July 22, 2016 at 7:00am — No Comments
Sometimes it’s hard for people to find new or used cars at good prices. The cost of additional options continues to increase and even the cheapest models can set an average person back for many years. If you want to buy a car but you do not have enough money, then you can visit KCMazda where you can find the best car deals and save thousands of dollars. In addition, buyers can expect a whole range of Mazda vehicles with all the right qualities. They can expect to find the car you've always…Continue
Added by neal weaver on July 22, 2016 at 5:18am — No Comments
Whether you drive a compact truck like a Toyota Tacoma or a full-sized rig like an F-250, it's likely that your 4x4 is your pride and joy. Even the most conservative owners like to customize their trucks with after-market add-ons. They can really help make your car more customized so that it really feels like your own. However, there are a few must-have accessories for every truck owner.
Added by Anica Oaks on July 21, 2016 at 1:53pm — No Comments
Selling to women has been a topic in dealership training for years. But this technique of differentiating women from men as decision makers, as unpopular as it may seem, is flawed. Gone are the days when a wife would make the introduction, choose her favorite vehicle, and…
Added by Aubrey Hankins on July 21, 2016 at 12:31pm — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…Continue
Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments
Tech Trends Pro is an online publication for tech-savvy peoples, writers and bloggers to read, write and share their experiences, thoughts and ideas to connect with a huge and passionate audience of readers all over the globe.
Tech Trends Pro is a Technology Blog, where you can share and acquire knowledge all about technology.
Added by Ariana Smith on July 20, 2016 at 12:08pm — No Comments
Many dealerships have at one time or another, had automated email campaigns set up for generating sales. It makes sense with the "new consumer" dominating the industry. Attention spans are shrinking and the new generations are forcing dealerships to create a uniqueness to their brand, all in the hopes of keeping the dealership at the forefront of the mind of the consumer. But exactly what is an automated "drip" campaign? This type of marketing…Continue
Added by Aubrey Hankins on July 20, 2016 at 10:39am — No Comments
Urbandale, IA--July 20th, 2016--Flick Fusion announced today that it has been selected by What's Next Media, a leading video content provider for auto dealerships, as their preferred Video Marketing Provider. What's Next Media will…Continue
Added by Timmy D. James on July 20, 2016 at 9:06am — No Comments
Predators in the business world come in many diverse forms; they utilize a multitude of different disguises, however, their ultimate goal is to extract money from individuals and businesses dishonestly.
A Ponzi scheme is a sort of coercion tactic employed by…Continue
Added by Leona Zoey on July 20, 2016 at 8:30am — No Comments
Added by Ralph Paglia on July 19, 2016 at 6:00pm — No Comments
First Contact & Follow Up. It's a simple ask of sales personnel, yet it's become one of the largest downfalls in the sales process. It's not the act of actually making contact, its the method that in fact creates the madness.…Continue
Added by Aubrey Hankins on July 19, 2016 at 11:00am — No Comments
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…Continue
Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments
Added by Michael Thomas on July 19, 2016 at 8:33am — No Comments
The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close) and don’t include many weekends off, as Saturday and Sunday are typically busy days, when consumers have time to shop for a vehicle.
Added by Mike Gorun on July 19, 2016 at 6:00am — No Comments