Automotive Digital Marketing

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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies


Tom Gorham's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
"What will YOU contribute to the ADM Community?"
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page!/profile.php?id=1541322305
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group,,, Other
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, Autotropolis,, NewLeadsPlus,,,, OTHERS
Reynolds ERA
Used Car Inventory Management Solutions You Have Used
vAuto, vinSolutions, FirstLook

INCREMENTALIST - Putting the pieces together!

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Tom Gorham's ADM Blog

Reputation Should Be a Pillar Of Your SEO Strategy

Posted on October 18, 2015 at 2:00pm 2 Comments

When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their reputation.  Asked how it fits into their SEO…


Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

Posted on August 3, 2015 at 6:30pm 2 Comments

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations…


Read Between The Lines - Reviews

Posted on June 14, 2015 at 1:30pm 2 Comments

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews.…


From the Trenches - Are you ready for a-Commerce and v-Commerce?

Posted on April 10, 2015 at 2:00pm 2 Comments

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce to you:…


From the Trenches - Measuring and Managing your Reputation

Posted on November 30, 2014 at 12:00pm 0 Comments

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…


Comment Wall (35 comments)

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At 8:59am on June 5, 2014,
Brian Karoff

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012,
Cody Flynn

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…


Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.


At 8:16am on December 22, 2011,
Ric McCoy

Thanks for reaching out Tom. Have a very Merry Christmas.


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