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Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Apple Chevrolet
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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Tom Gorham liked J.D. Rucker's blog post Straight to Inventory versus Landing Pages for PPC
yesterday
Tom Gorham liked Ralph Paglia's blog post Social Media Retargeting Ad Campaigns Most Cited For Budget Increases
Friday
Tom Gorham liked Dana Detrick-Clark's blog post The Difference Between Content Marketing and Digital Marketing and Why You Need Both
Wednesday
Tom Gorham liked Subi Ghosh's blog post Throw out the darn rulebook.
Jun 26
Tom Gorham commented on Paul Potratz's blog post Guerrilla Marketing in 2015
"I really like this Paul.  Thank you!  If the vendor audience here on ADM doesn't care, remember that the dealership audience does!"
Jun 19
Tom Gorham commented on Tom Gorham's blog post Read Between The Lines - Reviews
"Thank you Steven.  These are people performing word-of-mouth advertising for free.  We would be foolish not to pay attention and nurture them.  And yet so many dealers either farm it out, ignore reviews altogether, or concentrate…"
Jun 15
Stephen Favill commented on Tom Gorham's blog post Read Between The Lines - Reviews
"I could not agree more! Those giving positive reviews should be nurtured, where else is repeat and referral business going to come from?"
Jun 15
Tom Gorham posted a blog post

Read Between The Lines - Reviews

Reviews - reputation and financial viability are being held in the balance.I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews and stated that he strongly opposed answering ALL reviews. I'm not sure what his…See More
Jun 14
Tom Gorham liked Ralph Paglia's blog post Yelp: Money Cannot Buy You Love! (Reputation Management)
Jun 10
Tom Gorham commented on David Metter's blog post Is the Internet An Enemy To Car Dealerships?
"Great article David!  First I want to say that I agree with Ralph that cars can be bought online (and already are) and I hope dealers lead the way rather than manufacturers.  Secondly, David Ruggles, I agree that the Internet…"
Jun 6
Tom Gorham liked Ralph Paglia's blog post Time For Car Dealers To Reconsider Landing Page Microsites
May 28
Tom Gorham liked Ken Beam's blog post To App or not to App?..... That is the question my fellow ADM`ers
May 3
Tom Gorham commented on Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
"LOL, thank you Tim!  It may be scary for most dealers AND marketers but others will see amazing opportunities.  And yes, it is truly coming... change waits for no one.   Personally, I can't wait!"
Apr 27
Timothy Martell liked Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
Apr 27
Timothy Martell commented on Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
"This is a scary thought and probably too big for most dealers to want to even think about getting their head around when the end of the month is still the primary day-to-day focus of most operators. Its coming..."
Apr 27
Tom Gorham liked J.D. Rucker's blog post Know Thy Enemy (and then take as much business from them as possible)
Apr 23
Jeff Glackin liked Tom Gorham's blog post From the Trenches - Are you ready for a-Commerce and v-Commerce?
Apr 20
Tom Gorham liked Ralph Paglia's blog post Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership
Apr 18
Tom Gorham commented on J.D. Rucker's blog post Why Search and Social are so Closely Tied Together (and why they're not)
"I really liked this article J.D.  And yet I would go even further and say that all of our marketing should sing together.  A well planned strategy will be like putting the puzzles together with some of the pieces serving dual purposes or…"
Apr 13
Tom Gorham liked J.D. Rucker's blog post Why Search and Social are so Closely Tied Together (and why they're not)
Apr 13

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Apple Chevrolet
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
708-429-3000
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.applechevy.com
YOUR Email address for business contacts
tgorham@applechevy.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
What will YOU contribute to the ADM Community?
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vinSolutions, FirstLook, Other

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

Read Between The Lines - Reviews

Posted on June 14, 2015 at 1:30pm 2 Comments

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…

Continue

From the Trenches - Are you ready for a-Commerce and v-Commerce?

Posted on April 10, 2015 at 2:00pm 2 Comments

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce…

Continue

From the Trenches - Measuring and Managing your Reputation

Posted on November 30, 2014 at 12:00pm 0 Comments

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

Continue

From the Trenches - Can You See The Forest For The Trees?

Posted on November 29, 2014 at 8:00pm 0 Comments

Can you see the forest for the trees?

 …

Continue

From the Trenches - SEO for Dummies Like Me - Real-Time

Posted on October 27, 2014 at 5:30pm 6 Comments

Search Engine Optimization - the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.…

Continue

Comment Wall (35 comments)

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At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012, Ralph Paglia said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012, Ralph Paglia said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012, Ralph Paglia said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012, Ralph Paglia said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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