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Influencer
Tom Gorham
  • Male
  • Tinley Park, IL
  • United States
  • Dealer Authority
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Tom Gorham's ADM Friends

  • Bobby
  • Mike Maggs
  • Jeff Larsen
  • Daniel J Little Jr
  • Sergey Marchuk
  • Paula M. Johnson
  • Jon Floyd
  • Bill Cosgrove
  • Rieka Juwita
  • Amanda Ryan
  • Subi Ghosh
  • Ellen Jones
  • Louie Baur
  • J.R. Batchelor
  • Albert Carrasco

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Tom Gorham's ADM Discussions

Shouldn't you showcase your stars as well as your cars?

Started this ADM discussion. Last reply by Tom Gorham Feb 1, 2013. 18 Replies

How do you hire?

Started this ADM discussion. Last reply by Tom Gorham Dec 28, 2012. 7 Replies

 

Tom Gorham's ADM Profile page

Latest ADM Activity - Click "More" at bottom!


Influencer
Tom Gorham liked Larisa Bedgood's blog post Key Insights into Understanding the 2016 Car Buyer’s Journey
Thursday

Influencer
Tom Gorham commented on Jeff Glackin's blog post Ignore Domain Authority? Really?
"Thank you for that!"
May 2

Influencer
Tom Gorham commented on Jeff Glackin's blog post SEO – Its not just for traffic anymore
"Thank you Tim.  Any dealer that relies on OEM mandated websites and marketing is settling for average or below."
Apr 1

Influencer
Tom Gorham liked sara callahan's blog post Are We Sacrificing Customer Experience for Efficiency?
Mar 21

Influencer
Tom Gorham commented on Jeff Glackin's blog post SEO – Its not just for traffic anymore
"Alexander, I believe you are correct conceptually that SEO is, in sense, gaming the search engines by its very nature.  In a perfect world, websites would stand on their own intrinsic value  to the consumer or searcher…"
Mar 9

Influencer
Tom Gorham liked Jeff Glackin's blog post SEO – Its not just for traffic anymore
Mar 9

Influencer
Tom Gorham commented on Ken Beam's blog post Now I wasn`t re-makin` "Gone With The Wind" & quite frankly if ya don`t like it my Dear, "I don`t give a damn!"
"Outstanding, as always Ken.  You continue to set the bar high for others in creating product/relationship videos. "
Mar 6

Influencer
Tom Gorham liked Ken Beam's blog post Now I wasn`t re-makin` "Gone With The Wind" & quite frankly if ya don`t like it my Dear, "I don`t give a damn!"
Mar 6

Influencer
Alexander Lau commented on Tom Gorham's blog post From the Trenches - The Decline of Email Leads
"What's not included here is next generation channels / apps on Smart TV platforms like Roku. Automotive Smart TV Leads http://autostride.com"
Mar 4

Influencer
Tom Gorham liked Jeff Glackin's blog post 3 common Facebook misconceptions.
Feb 2

Influencer
Tom Gorham liked Brian Pasch's blog post TRUECar Auto Dealership Manager Survey - Please Help
Jan 23

Influencer
Tom Gorham liked Ralph Paglia's blog post America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation
Jan 20

Influencer
Tom Gorham liked Joe Orr's blog post GM Launches Online Used Car Sales – What’s This REALLY Mean?
Jan 19

Influencer
Tom Gorham liked Brian Pasch's blog post Conquest Email Marketing Report Released
Jan 16

Influencer
Tom Gorham liked Joey Little's blog post CEM vs. CRM
Jan 9

Influencer
Tom Gorham liked Timothy Martell's blog post Navigating SEO: Best SEO Advice to Kick Off 2016
Jan 9

Influencer
Tom Gorham liked Joey Little's blog post The Future is Now: Getting to Know Today's Car Buyer
Dec 4, 2015

Influencer
Tom Gorham liked Timothy Martell's blog post Navigating SEO: How to Create Content That Attracts Links
Nov 25, 2015

Influencer
Tom Gorham liked Ralph Paglia's blog post Chip Perry, Former AutoTrader CEO Goes To TrueCar
Nov 24, 2015

Influencer
Tom Gorham liked Jeff Glackin's blog post Do you have a Social Strategist or a Page Jockey?
Nov 17, 2015

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dealer Authority
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Technology Professional, Media or Journalist
REQUIRED: Your Business Phone Number
331-472-9840
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dealerauthority.com
YOUR Email address for business contacts
tom@dealerauthority.com
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I'm an Internet Sales & Marketing Manager and an Editor here on ADM with the tagline "From the Trenches". I haven't worked directly with customers since 2004, miss the interaction sometimes but I love what I do. I have an assistant manager, Two BDC staff and supervise 15-20 sales staff. I enjoy strategy, webmaster, and marketing responsibilites.
"What will YOU contribute to the ADM Community?"
I have been in the car business 17 years and I have been on the Internet side for 13 years. I started the Internet Department at Apple Chevrolet in 2000 and love my job. It's getting better all the time. I am excited about the Social Media nature of the business along with the return to word-of-mouth marketing.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.applechevy.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/applechevy
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.cars.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/applechevy
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/applechevy#!/profile.php?id=1541322305
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/applechevychicago
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, VinSolutions.com, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Autotropolis, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
Reynolds ERA
Used Car Inventory Management Solutions You Use
vAuto, vinSolutions, FirstLook

INCREMENTALIST - Putting the pieces together!

Tom Gorham's Photos on ADM

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Tom Gorham's ADM Blog

Reputation Should Be a Pillar Of Your SEO Strategy

Posted on October 18, 2015 at 2:00pm 2 Comments

When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their…

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Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

Posted on August 3, 2015 at 6:30pm 2 Comments

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…

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Read Between The Lines - Reviews

Posted on June 14, 2015 at 1:30pm 2 Comments

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…

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From the Trenches - Are you ready for a-Commerce and v-Commerce?

Posted on April 10, 2015 at 2:00pm 2 Comments

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce…

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From the Trenches - Measuring and Managing your Reputation

Posted on November 30, 2014 at 12:00pm 0 Comments

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…

Continue

Comment Wall (35 comments)

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At 8:59am on June 5, 2014, Brian Karoff said…

Thank you Tom.  Great to have connected with you!  

At 1:37pm on January 28, 2013, Ryan Leslie said…

Thanks Tom! That wasn't necessary at all but I'd be lying through my teeth if I told you I didn't notice and appreciate it! You, Sir, are a true gentlemen, and I'm honored to call you my friend.

At 1:09pm on May 12, 2012,
Influencer
Ralph Paglia
said…

Tom, really enjoyed your latest track "Sweet Home Chicago"... Thanks for the tunes!

At 10:13am on April 11, 2012, Cody Flynn said…

Thanks Tom! I am really excited about learning more about automotive digital marketing. I'll be posting a video today for the ADM Boot Camp Scholarship--check it out, I would love to attend! I already keep up on some guys like JD and Ralph so it would be amazing to see them speak in person! 

At 4:21pm on March 13, 2012,
Influencer
Ralph Paglia
said…

Doh! I just noticed you have the old skin on your profile page as well... Looking forward to seeing you in Orlando.

At 4:20pm on March 13, 2012,
Influencer
Ralph Paglia
said…

Tom - I am keeping the "old ADM" skin on my personal profile page so if anyone wants to compare the old look with the new look, then can just look at my profile page.

At 6:06pm on March 9, 2012,
Influencer
Ralph Paglia
said…

I am impressed... Spent quite  abit of my misdirected youth working back stage for Harvey and Corky Productions (concerts):

At 8:38pm on February 19, 2012, Joyce Falk-Geesaman said…

Thank You for the friendship Tom!

At 3:24pm on February 1, 2012, Ryan Leslie said…

Tom,

Are you headed to NADA? I'm a fan of your "from the trenches" posts and I'd certainly like to meet you.

Ryan

At 8:16am on December 22, 2011, Ric McCoy said…

Thanks for reaching out Tom. Have a very Merry Christmas.

 
 
 

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