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Todd Swickard
  • 44, Male
  • Auto Dealer Traffic
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Auto Dealer Traffic
Location
Gahanna, Ohio
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Technology Professional
Your Business Phone Number (country code - number)
614.452.8182
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.autodealertraffic.com
Select All franchises/brands you are associated with
Lexus
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Auto Dealer Traffic is the premier provider of Internet Marketing Solutions for the Automotive Industry, including search engine marketing and optimization services that build your sales leads.
"What will YOU contribute to the ADM Community?"
Possessing substantial online marketing experience gained from his previous employment with Compaq, Auto Trader.com, and Dealer.com, Todd founded Auto Dealer Traffic, Inc., in 2001 and People To My Site, LLC in 2002 with very little venture capital. He implemented his methodology of providing services that drive results with exceptional return on investment and accountability, and his success with providing solutions to small businesses and Fortune 500 companies alike has led to invitations to speak at highly publicized symposiums hosted by JD Power and Kelsey Group. Todd also has been a featured writer for multiple publications, including AutoSucess Magazine, Auto Dealer Monthly, Digital Dealer, AskPatty, and Dealer Marketing. Todd’s true measure of success is in the success of his clients.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.roushhonda.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
Other, Not Applicable

Todd Swickard's ADM Blog

SEO Seminar - Everything You Need To Know About SEO

Posted on August 26, 2009 at 7:30am 1 Comment

Just about every dealer out there knows that search engine optimization is vital to their site being found online. And you need your site to be in the top of the rankings to get the best leads. But are you sure you know enough of the ins and outs of SEO? Are you doing everything you can do to ensure you're at the top of the rankings for the most important keywords?



At the SEO Seminar from PTMS, you'll find out. There's a price point on the training session, but you'll not only leave… Continue

Increasing Your Online Qualified Leads

Posted on July 8, 2009 at 2:11pm 3 Comments

“Guaranteed to drive thousands of visitors to your site a month!”



“First place Google placement – guaranteed!”




I see advertisements like this every day. And I hate to be a killjoy, but this sort of program is NOT going to help you bring in qualified leads for your team. If you want sheer volume of site visitors, great. If you want traffic that will convert to customers, then this isn’t for you.



I know the law of large numbers says that the more people you… Continue

Google’s Lift on the Ban of Trademark Terms - How it will affect you.

Posted on June 22, 2009 at 5:30am 1 Comment

Google announced in mid-May they were lifting their ban on trademarked terms in ad copy. This is something with serious implications. But, are these implications good or bad? That’s the bigger issue.



While the ban is slated to have been lifted (as of 6/15), I’m not sold that it's going to last for long - if Google has, in fact actually lifted it as planned. Large companies like Apple or Lexus are likely to file a lawsuit to block others from using their brand name for profit. These… Continue

WEBINAR: Make the most of your internet marketing budget

Posted on June 9, 2009 at 1:22pm 0 Comments

American International Automobile Dealers Association and Auto Dealer Traffic are presenting a special webinar to learn real world best practices that can immediately impact your business on Tuesday, June 16, 2009 - 2:00PM EDT.



Moderators will be: Todd Swickard (CEO & Founder) and Tanesha Bennett (Director of Sales) for Auto Dealer Traffic



Why this webinar? Many auto dealers are having to make drastic cuts in their advertising budgets. The most cost effective… Continue

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