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Steve Southin
  • Male
  • Kingston, Ontario
  • Canada
  • Jackson's Toyota, and CarPeg |…
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REQUIRED: Name of Your Dealership, Business or Organization:
Jackson's Toyota, and CarPeg | Social Media
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Advertising Agency, Marketing Services Provider, Consultant, Media or Journalist, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
43-Toyota, 44-OEM Certified Used Vehicles
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Over the past 18 years I have held positions in all management aspects of Marketing Vehicles within a Franchised Dealership. Away from the showroom have developed lasting Automotive relationships that have allowed me to operate a successful wholesale division.
"What will YOU contribute to the ADM Community?"
Very passionate about exploring social media channels and developing better processes and applications to share with the industry.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Reynolds Web Solutions, The Cobalt Group,, eDealerBiz
INTERNET LEAD Suppliers You are using now, or in the past
iMotors, eLeads
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Have Used
vAuto, vinSolutions, OTHER

Steve Southin's ADM Blog

A Good Automotive SEO Strategy Today Save’s More Future Dollars

Posted on October 13, 2011 at 9:00pm 0 Comments

I vividly remember having an in-depth conversation back in October of 1995 with a fellow car salesperson in the showroom at Brockville Honda in Ontario, Canada.  It was one of those conversations that never went away and one that I’ve always tried to answer and couldn’t until recently.  Rick and I were discussing the Internet and we were fearful about the unknown way it was going to affect the way we sold cars.   I think it was triggered by a lead we had just received from AutobyTel .com…


How much of an increase in sales can a car dealership gain through social media?

Posted on March 15, 2011 at 8:34pm 0 Comments

How many more cars can a dealership sell because of social media?


Any social media expert would hate to hear this question, the pro would respond with “you are not on these networks to close sales, you are here to build relationships”. They are very right in saying this, yet lets just say we give this question a bit of thought. The dealership that asks the question isn't wrong in asking either. Really it's why they are coming into work every day isn't it?




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