Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!
Silia J. Hatzi
  • 55, Female
  • Laguna Beach, CA
  • United States
  • Pythia, Inc., Laguna Beach
Share on Facebook

Silia J. Hatzi's ADM Friends

  • Joe Ingram
  • Danielle Davis
  • Jessica Birkholz
  • Terry Lancaster
  • Cole Matthew Mitguard
  • Blair J. Monroe
  • Steven Gleadall
  • Rorie Hannigan
  • Dan Weik (pronounced wick)
  • Jeffrey Milne
  • Ken Dugas
  • Matt Tucker
  • Mark Tewart
  • Dan Moore
  • Andrew Compton

Silia J. Hatzi's ADM Discussions

Gifts Received from ADM Members

ADM Gift

Silia J. Hatzi has not received a gift from an ADM Member

Give a Gift


Silia J. Hatzi's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Pythia, Inc., Laguna Beach
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Technology Professional, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
1-Acura, 2-Aston Martin, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 12-Fisker, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 25-Lincoln, 26-Lotus, 29-Mazda, 32-Mitsubishi, 33-Nissan, 35-Porsche, 38-Scion, 43-Toyota, 44-OEM Certified Used Vehicles, 47-Volvo, Acura, Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Infiniti, Mazda, Mitsubishi, Nissan, Pontiac, Scion, Toyota, Volkswagen
ADM is a Professional Network, describe: "Why should anyone do business with you?"
People do business with me and JAZELauto because we keep our word and do what we said we were going to do.
"What will YOU contribute to the ADM Community?"
I am a multi-lingual sales & marketing expert with 20 years experience in elevating the profitability of diverse corporations. I specialize in mastering emerging marketing practices which of course in this day & age means online.

I am fascinated by the challenges of translating the best traditional sales practices to the online marketplace technology & helping sales professionals master selling in the cyber showrooms. As such, I work with Jazel LLC., customizing optimized website & online marketing solutions for both tech-savvy and want-to-be-tech-savvy dealers, auto groups, auto centers, manufacturers & agencies.

Jazel is the company which developed the patent-pending BBT (Behavior-Based Targeting) Technology, enabling dealers to dynamically morph their website's homepage to land individual customers on the segment of the make/model entered in the customers' online search queries and tracking their footprints throughout their online showroom site visit, thereby increasing conversions by delivering a continually customized experience.

I ardently believe that all consumer behaviour, including mine, has evolved to demand targeted, niche marketing with relevant, timely content. The importance I attach to this trend and my experience of how targeted, customized marketing strategies increase conversions is what attracted me to Jazel... I believe that years from now we will all look back and wonder how we ever tolerated websites without BBT technology (for those of us old enough to remember life without mobile phones, you know the feeling I mean).

We all have our individual preferences and one of mine has always been the representation of elite products/services to the general market but not to the mass market...

I don't think I'd ever enjoy marketing Coca Cola to the world- I'd much prefer to market Orangina to a few... Orangina is an almost unknown -but superior- soft drink: I've never met anyone whom I introduced Orangina to who did not love it. Which is why I love working with Jazel: I do not aspire -or even want- to introduce Jazel to thousands of automotive entities... but I cannot contain my enthusiasm about acquainting those very few automotive professionals who not only want "a great website" but know the Internet has removed most geographic limitations from their revenue potential and they understand that he who nails the online thing first will be king for a long, long time and it will be very hard or very expensive or both for his competitors to catch up in the future.

So instead of selling a thousand great websites to a thousand happy customers, I prefer to sell, and brainstorm, and customize, and manage and master a few targeted, comprehensive online marketing campaigns to catapult those few clients to national leaders in online-generated revenue.

I love the online marketing game because it's so new, the rules are constantly changing and we must not only have the requisite technical savvy but also a certain "je ne sais quoi" -an intuitive wand which points us where the gold is buried. Needless to say, very few people have ever been able to do that, in any industry... and many of those who say they can are modern-day quacks selling SEO Miracle Ointments. I don't know how or why my magic wand works, but it does and I think it's a blast! And along with smart work (and hard when necessary) it is so much FUN to have clients who become best friends and together we do well and grow and succeed, no matter what the economy, or the current zeitgeist hurtles.

My passions in life are travelling the world, practicing Kung-Fu, learning new languages (I want to learn Dutch & Italian next!), reading & haute couture. I study cookbooks for fun and can actually taste the difference between good wines and the mediocre -not just be a snob about them. I spend about a month in Mykonos each summer & I try to travel to at least one other exotic destination every year. I love Paris (& Joel Robuchon) and I miss Venice, madly.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
Not Applicable
Used Car Inventory Management Solutions You Have Used

Silia J. Hatzi's Photos on ADM

  • Add Photos to ADM
  • View All

Silia J. Hatzi's ADM Blog

Selling to the New Consumer - Service & Parts Coupons on Automotive Websites

Posted on December 10, 2011 at 8:30pm 14 Comments

According a recent eMarketer report, 92.5 million adults will use coupons in 2012 and 48% of them are internet users.



25% of those consumers spend up to an hour shopping for the best online discount deals and marketers are catching on: digital offers increased by 37% in 2010.…


Comment Wall (11 comments)

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

At 5:46pm on May 19, 2009,
Matthew Cole
I love Orangina
At 12:54pm on May 16, 2009, Ralph Paglia said…
I LOVE your boost campaign... Gotta go to a dealership right now, but want to get on this... Would you be willing to help?
At 10:42pm on May 13, 2009, Ralph Paglia said…

Thank you for the sound guidance... Of course, I see that you are a Taurus, like me, and maybe that's why I always seem to agree with your advice!
At 1:28pm on May 5, 2009,
Pat Floegel
At 6:28pm on April 5, 2009, Ralph Paglia said…
Silia, thank you for your comment and advice regarding an approval process for new ADM members... In my admin section of ADM there is a record kept of all spammers who have been banned. In 15 months we have banned 8 spammers, and a couple of them really weren't spamming anyone, they simply had obviously bogus information in their profiles. All of the banned profiles were called to my attention by ADM members. With an 8 out of 2275 members, I would agree with you that the threshold where we need to become a gated community has not yet been surpassed. I appreciate your voice of wisdom, thank you!
At 10:34am on March 29, 2009, Ralph Paglia said…
JAZEL has been added to the choices that ADM members have in selecting their current dealership web site providers.

I also want to compliment you on one of the most fascinating ADM member profile "reads" I have had to date... Your description of the BBT Technology and your own personal areas of focus are well written and captivating... You sound like quite the modern/digital/marketing renaissance woman!

Will you be attending the 6th Digital Dealer Conference in Las Vegas from 4/19 to 4/21?
At 10:27am on March 29, 2009, Ralph Paglia said…
JAZEL has been added to the multiple choice list that ADM members can choose from in selecting their current dealer web site providers.
At 11:42pm on March 27, 2009, Ralph Paglia said…
Silia, thank you for the very nice comment... I will add jezel to the site provider drop down asap.
At 11:42pm on March 27, 2009, Ralph Paglia said…
Silia, thank you for the very nice comment... I will add jezel to the site provider drop down asap.
At 1:43pm on March 25, 2009, Ken Beam said…
Hey Silia,

Thanks for the nice words, I certainly apprciate it. I`ll definitely check out your group discussion too. Stay in touch-

Thanks again,

Ken Beam
E-Commerce Mgr.

Douglas Auto Group
431 Morris Ave.
Summit NJ 07901

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0