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Scot Eisenfelder
  • Male
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's ADM Profile page

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Scot Eisenfelder posted a video

CarMax is winning by Playing Moneyball

Scot Eisenfelder explains how CarMax enjoys tremendous market value by levering its data in every single operation.
12 hours ago
Scot Eisenfelder posted a blog post

Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]

Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister storesChicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and shrinking new vehicle margins, they are overlooking opportunities to service a significant percentage of their used car buyers, according to Affinitiv’s Automotive Customer Loyalty study. Specifically, when dealers fail to refer used…See More
Tuesday
Scot Eisenfelder posted a blog post

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailersChicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers provide a highly personalized experience on their website. The data is…See More
Nov 11
Scot Eisenfelder posted a video

Why Dealers Should Pay Attention to All Service Profit Centers

Affinitiv CEO Scot Eisenfelder shares how dealers should take a holistic view of their service profit centers to achieve maximum profitability at their deale...
Nov 1
Scot Eisenfelder posted a video

Why Creativity Can Lead to More Service Revenue

Scot Eisenfelder explains how creativity can help dealers capture more service revenue from recalls.
Oct 4
Scot Eisenfelder posted a video

Maximizing Dollar per Unit in Operation

Scot Eisenfelder shares a factor that dealerships should be looking at in order to maximize revenue at their dealerships.
Sep 20
Scot Eisenfelder posted a video

Equity Mining's Importance to a Key Swap

Scot Eisenfelder shares how equity mining is important in transitioning customers from service to sales.
Sep 6
Scot Eisenfelder posted a blog post

Affinitiv and AutoLoop Complete Merger

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete. The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and revenues of approximately $200 million,…See More
Sep 3

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Marketing Services Provider
Your Business Phone Number (country code - number)
847-955-9740
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.affinitiv.com
Select All franchises/brands you are associated with
99-Not Applicable

Scot Eisenfelder's Videos

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Scot Eisenfelder's ADM Blog

Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]

Posted on December 3, 2019 at 5:46am 0 Comments

Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister stores

Chicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and shrinking new vehicle margins, they are overlooking opportunities to service a significant percentage of their used car buyers, according to Affinitiv’s…

Continue

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Posted on November 11, 2019 at 4:58am 0 Comments

Predictive personalization key to matching precedent set by non-auto retailers

Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…

Continue

Affinitiv and AutoLoop Complete Merger

Posted on September 3, 2019 at 8:08am 0 Comments

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete.

 

The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and…

Continue

What’s Your Service Marketing PRO?

Posted on August 23, 2019 at 7:24am 0 Comments

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…

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