"I think if I told you what we pay for Alpha you would fall over. I'm sure that AutoTrader.com charges different rates for it in different areas of the country and we being in the Boston market they most likely are getting a premium from us for…"
I'm not sure whether or not AutoTrader.com has the Alpha Program in your area, however if they do I would strongly suggest that you sign up for it. I have a very close relationship with AutoTrader.Com, they are a major sponsor of my…"
We are doing well with Autotrader.com. We are closing at 17% up to 26%. I am in the process of looking for another new car internet lead provider. We just cancelled with Dealix. Do you have a lead provider that you recommend? Thanks!"
Hi Samone! wanted to let you know:
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I think if I told you what we pay for Alpha you would fall over. I'm sure that AutoTrader.com charges different rates for it in different areas of the country and we being in the Boston market they most likely are getting a premium from us for it. I can say that we went from 22 deliveries out of the BDC in January to 40 in February when we started on it, which for a 5 line domestic store isn't the greatest, however it's a start in the right direction, I know with a full staff I could be crushing it!
I have a small staff off 3 which includes myself and the owners son who's still in college, I put on a new girl in February who is going to be great! I've told my owner that if he let's me hire a staff I'll take him where he needs to be.
It's been off an off market for us that's for sure, I find that a lot of our potential new customers are waiting to see what happens with GM. I plan on sending out an email blast with the theme of "Don't stop Believin" like the Journey song!
I remember my days as a BDC manager in Boston with Honda...Man, that was price war city! However from it we grew! I certainly grew a lot, going head to head with Boch Honda will do that for you, it makes you stronger!
I'm going to check out your placement on AutoTrader,com....have a great weekend...Carpe' Diem!
I'm not sure whether or not AutoTrader.com has the Alpha Program in your area, however if they do I would strongly suggest that you sign up for it. I have a very close relationship with AutoTrader.Com, they are a major sponsor of my Cruise Night's at our Dealership, you can see the Cruise Night pictures on my ADM page or my Website www.choosediamond.com.
Ok, on to Alpha. Alpha is a program that pushes your store right to the top of searches in your area and then some. To get a better idea of how Alpha works pull up AutoTrader.com, in the search area put in Chevy or Cadillac, Pontiac, Buick or even GMC, for the zip code put in 01603 and watch what happens.
I find that all vendors are the same when it comes to third party leads such as Dealix, AutoUsa, Vehicles On Line. They all claim to have the very best in terms of a lead, washed and scrubbed and sent through the spin cycle, yet they seem to fall short of AuotTrader.com.
Hello Samone, welcome! If you are looking for some Leads that WORK! please visit www.dealerlink.us We offer scored leads in CO 530-599 and 600-850 Let me know if you have any questions! Thank you
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