Automotive Digital Marketing

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Ryan Leslie
  • Male
  • Atlanta
  • United States
  • DealerRater
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Ryan Leslie's ADM Discussions

DealerRater is looking for a few STARS...

Started Mar 19, 2013 0 Replies

Product Manager, Dealer Programs & ToolsWaltham, MA Are you passionate about cars? Then come work for DealerRater.   We are a hard-working, entrepreneurial group that is proud to have been…Continue

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
There are two kinds of people that are very interested in Online Reviews of your Dealership. The first set is the people that are considering buying from you or using you for service. The second set of people are the ones that had a not so great experience at your store and want to shout about it from the virtual rooftops. You don't want these two groups socializing at your virtual cocktail party.

Your customers are actively searching for peer reviews of you and your business. Do you want to be proactive and effectively manage your Online Reputation by insulating those negative reviews with a ton of positive ones or do you want to be reactive to a very vocal minority intent on discrediting your good name?
"What will YOU contribute to the ADM Community?"
You bet! I'm passionate about helping the good guys and gals out there find creative ways to break through the "greasy car sales" stereotypes. I've had the pleasure of working closely with some GREAT people that happen to sell cars for a living. It makes me crazy that they don't get the respect they deserve.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You are using now, or in the past
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Used Car Inventory Management Solutions You Have Used
Not Applicable, Not Applicable...

Ryan Leslie's ADM Blog

J.D. Power Teams with DealerRater to Combine Automotive Customer Insights and Accelerate Feedback to Automotive Dealers

Posted on March 20, 2014 at 7:01am 0 Comments

I hope this isn't viewed as a promotional post. Those that know me know I'm not a fan of using the forums as an overt sales tool, but this is big news for the industry and worthy of discussion here on ADM. I want to make myself available to you if you have any questions regarding this partnership.

Automotive News covered the story last night and also covered it in the First Shift newscast this morning as well:…


Are you still paying for fake likes?

Posted on February 11, 2014 at 6:36am 6 Comments

I came across this scathing opinion piece on Facebook advertising and I'd like to share it with the community for discussion. I'm admittedly not extremely well versed on Facebook ads, but this video seems to make a clear and concise case for questioning the effectiveness of buying likes through sponsored ads. What do you think?

Are you a Boss or a Leader?

Posted on December 16, 2013 at 9:45am 9 Comments

A member of my team sent this picture to me this morning:

For those of you with direct reports, how important is it to your department that you are seen as the "leader" as opposed to the "boss?" Is there ever a case that being the "boss" is beneficial, or is it always a detriment to the productivity of your team? Would your department see a change in…


"Yeah, but look at my arms..."

Posted on September 16, 2013 at 7:13am 0 Comments

For those of you that attended Brian Benstock's excellent session at AutoCon, here is a visual aide:

Brian's point was that focusing on one KPI at the expense of others is NOT success. If this guy's biceps represent gross and his calf's represent turn, there is an obvious imbalance for management to address before the business topples under it's own success in a single…


Comment Wall (4 comments)

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At 10:30pm on August 8, 2014, Ralph Paglia said…

Ryan, thanks for your comments regarding our conversation... I truly believe that the auto industry in North America is a unique cultural mosaic and made up of an amazingly high percentage of exceptional people. Being part of this community includes participation in the very type of situation you described to me during our meeting yesterday

At 9:05am on November 9, 2012, Michal Lusk said…

And with you--thanks!

At 7:33am on February 2, 2012, Tom Gorham said…

Hi Ryan, Thank you but I'm skipping NADA this year so I can go to the Digital Dealer Conference in April.  I'd go to both if I could but...  Hope to meet you in April if you go.  Enjoy Vegas!

At 2:50pm on October 30, 2010, Matt Wayne said…
Ryan, please drop me a note with your current email so we can catch up m@

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