Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

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Rob Fontano
  • Male
  • Naples, FL
  • United States
  • 3 Birds Marketing
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Rob Fontano's ADM Friends

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  • Michael McPherson
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  • Karla Pincott
  • Michael Timmons
  • Aaron Hassen
  • Steve Davern
  • Dan Weik (pronounced wick)
  • Ryan Copacia
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  • Andy Fedo
  • Ann Bannon
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  • Dan Moore
  • Renee Vaughan

Rob Fontano's ADM Discussions

John Marazzi Nissan is seeking an experienced Finance Manager

Started Apr 11, 2011 0 Replies

Here we grow again! John Marazzi Nissan in Naples, Florida is seeking an experienced Finance Manager to round out our…Continue

Tags: naples, florida, marazzi, nissan, manager

Service Manager

Started Nov 18, 2010 0 Replies

We are a looking for a high energy, hands-on leader to run the John Marazzi Nissan service operation in Naples, FL. Our dealership has…Continue

Tags: naples, florida, marazzi, hiring, wanted

Microsoft, Google win search deals with Twitter

Started Oct 22, 2009 0 Replies

Oct. 21, 2009, 6:48 p.m. EDT · Recommend · Post:Microsoft, Google win search deals with TwitterMaking search engines 'real time'; Microsoft nabs Facebook data as wellExplore related topicsComputer…Continue

Tags: engine, results, serp, search, internet

have you seen this guy?

Started this ADM discussion. Last reply by Scott Rainville Oct 15, 2009. 1 Reply

This is too good!

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Rob Fontano's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
3 Birds Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Marketing Services Provider, Consultant
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
3-Audi, 17-Infiniti, 19-Jaguar, 23-Land Rover, 33-Nissan, -Nissan..., Nissan
ADM is a Professional Network, describe: "Why should anyone do business with you?"
3 Birds Marketing gives car dealers the power to truly engage with their customers and prospects. Our e-Newsletter and companion engagement site offers detailed reporting that allows a dealer to target smart campaigns at consumer preferences. Our Reputation Management and Review Building tool is the most powerful on the market.
"What will YOU contribute to the ADM Community?"
I love having the ability to provide car dealers with a great product line and follow it up with great service. I take a consultative approach, thereby giving my clients access to my automotive digital and retail expertise.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions,, DealerOn
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, Jumpstart, NewLeadsPlus
Reynolds ERA, OTHER
Used Car Inventory Management Solutions You Have Used
My Used Car Manager's Fantasies, HomeNet, AAX, vAuto, InventoryPro (DealerTrack), My Crystal Ball, The Magic 8 Ball, Whatever the Used Car Manager thinks he can steal the trade-in for, AAX...

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Rob Fontano's ADM Blog

Why an e-Newsletter is More Effective than a Dealership Blog

Posted on July 28, 2012 at 4:07pm 22 Comments

For years dealerships have been encouraged to enter the blogosphere as a way to garner a better position in the great war for SERP dominance. A blog can be a very effective tool for a digitally active dealership to create fresh and relevant content and a great asset to your Google Page One Management strategy.
While many dealerships have gone on to create…

Why Your Dealership's Email Templates May Be Obsolete

Posted on June 9, 2012 at 6:34am 0 Comments

It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that  mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.

The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…


The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!

Posted on April 4, 2012 at 1:33pm 15 Comments

‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’

 - John Maynard Keynes

If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…


The Digital Dealer pt. 1 – “First Things First”

Posted on March 28, 2012 at 2:53pm 3 Comments

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…


Comment Wall (4 comments)

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At 8:55am on December 6, 2011, Keith Shetterly said…
Thanks for the add, Rob! Love you video.
At 11:56am on June 23, 2010, Shannon Page said…
Hey Rob! Nice talking with you today. I'm SO glad that you are as excited about the Virtual Cyber Sales System as I was when I first found out about it! Maybe you could jump back onto my blog post and give me a review? I'd sure appreciate it! Have a fantastic weekend and we'll talk with you next week~
At 10:42pm on September 18, 2009, Ralph Paglia said…
Hello Rob,

Welcome to the ADM Professional Community!
It is great to see you finally showed up here on ADM! Thank you for participating in what is simply THE BEST online resource in the automotive industry for professionals who are responsible for digital marketing of any type.

I just got back to my home here in Gilbert, AZ after a week of working with car companies in Detroit, and I am trying to figure out how to get from Phoenix to DC for a German car company, then to Providence to meet with my home team, and then to LA for an Asian Car Company, and (hopefully) back home to Phoenix Sky Harbor in 5 days... Anyways, despite the fact that I should be doing something else, like expense reports, proposals that are due and taking the dogs for a walk, I just had to go online to see if there were any new ADM Professional Community members that I should personally welcome... When I did... Shazam! There you were, one of several new(er) ADM Professionals that I consider very special and who should be properly welcomed to our little community of 2,700+ people who peddle metal using the web. (about time, huh?)

On behalf of both myself, and the rest of the 2,700+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy that you have joined our community of automotive marketing, advertising and sales professionals.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo showing your face.

IMPORTANT: Please send an email to and "right click" on the email address (in Outlook), then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder. If you look in your Junk Mail folder and find a message from ADM, Right Click on the message, select "Junk Mail" and then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc. Don't worry if you get an undeliverable message from our email server, that's OK as long as you sent one off your outbound server.

Please take a moment to share some more information about your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. You can also upload or attach files and photos, or embed video clips into any ADM Forum posts you create, or respond to... We would all (well, most of us) love to see and listen to your music, automotive related photos and car business related videos. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to over a terabyte of valuable content.

One of the greatest features that ADM provides is full un-moderated, unlimited access to your very own blog web site publishing tools within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:
At 10:11am on September 11, 2009, Brian Pasch said…
Welcome to the forum...

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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