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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

Ford Bet On Aluminum - Did They Win?

Posted on March 1, 2018 at 6:00pm 0 Comments

RCS Reveals Rev+ Dual Home EV Charger

Posted on January 25, 2018 at 4:00am 0 Comments


Posted on January 20, 2018 at 12:39pm 0 Comments


Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (683 comments)

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At 4:22am on January 10, 2018,
Joe Kavanagh

Thanks Ralph. Hi from Ireland. 


At 12:19pm on December 26, 2017,
Steve Humphries

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!


At 10:34am on December 18, 2017, Thomas Lee said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Michael J. Larkin
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
Jacob Griffin

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017,
Jason Kathman

Thank you for adding me to the community!

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington,, 714-457-8287

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 4:31pm on December 25, 2016,
Kim Clouse

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.


At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:42am on January 18, 2016, Barry Neuman said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:00pm on December 15, 2015,
Dave Ochoa

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 7:38am on October 7, 2015,
Tom Test

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

At 4:19pm on September 17, 2015,
Jessica Savold

Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"

At 12:34pm on August 24, 2015, Alexander Lau said…
At 8:36am on August 14, 2015,
Jeannine Fallon

Thanks, Ralph. Great to be here! I posted a blog for publication on Monday and will get to work on more. Thanks for providing such a great venue for useful industry news and sales tips!

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia posted a discussion

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

NADA tidbit for attendees: It may seem crazy to some, but JD Power thinks using actual retail sales performance from your market helps car dealers MarketPricemake better decisions.Unlike other sources, MarketPrice+ gives you the ability to see what it profitable in your market, what turns well, and more importantly, what doesn’t! Wholesale and Listing Data are important but leave out critical details. Imagine knowing what the actual selling price, turn rates, and profits are, and using those…See More
3 hours ago
Ralph Paglia posted a blog post

Official FTC Announcement Regarding CDK Global Acquisition of Auto/Mate DMS

FTC Challenges CDK Global, Inc.’s Proposed Acquisition of Competitor Auto/Mate, Inc.Acquisition would harm competition in dealer management system software for new car dealersThe Federal Trade Commission has issued an administrative complaint, a public version of which will be linked to this news release shortly, charging that a…See More
6 hours ago
Ralph Paglia posted a blog post

Ten+ Benefits of Video Marketing for Car Dealers

First 10 Benefits of Video Marketing (see bonus)More and more car dealerships are taking advantage of video marketing. Video marketing has consistently shown that it is one of the best marketing strategies, particularly for car dealers, because it allows a dealership to be flexible and fluid in what marketing tactics they use.The following list showcases ten compelling reasons why you should consider investing in the resources necessary to execute an effective video marketing strategy... Each…See More
Richie Bello is attending Ralph Paglia's event

Richie Bello’s Cigar Dinner at Beach Club Estate

May 9, 2018 from 6pm to 10pm
Special Guests:Ralph Paglia, Stan Sher & EL Patronn Dale Childress Jr.Attention all auto dealers, general managers, and sales managers! You are invited to Richie Bello’s Cigar Dinner at the Beach Club Estate on May 9th, from 6-10pm!There will be an exclusive buffet, complimentary cigars by Village Cigar Headquarters, and a cash bar!This is a great opportunity for every auto dealer to motivate…See More
Ralph Paglia posted a discussion

How Do You Reach Your Targeted Audience on Facebook?

➡️ Reach the right audience on FacebookWritten by Ali Salman, Online marketing expert, consultant, speakerLookalike audiences allow you to build new…See More
Mar 12
Ralph Paglia posted a blog post

Edmunds Announces Their Sixth Annual Five Star Dealer Awards

Edmunds Presents the Sixth Annual Five Star Dealer Awards to More Than 350 Dealers Nationwide25 Earn Prestigious Edmunds Five Star Premier DesignationSANTA MONICA, CA — Edmunds, the leading car shopping and information platform, today announced the 2018 Edmunds Five Star Dealer Awards, recognizing 363 car dealers nationwide for their…See More
Mar 12
Ralph Paglia's event was featured

Richie Bello’s Cigar Dinner at Beach Club Estate

May 9, 2018 from 6pm to 10pm
Special Guests:Ralph Paglia, Stan Sher & EL Patronn Dale Childress Jr.Attention all auto dealers, general managers, and sales managers! You are invited to Richie Bello’s Cigar Dinner at the Beach Club Estate on May 9th, from 6-10pm!There will be an exclusive buffet, complimentary cigars by Village Cigar Headquarters, and a cash bar!This is a great opportunity for every auto dealer to motivate…See More
Mar 11
Ralph Paglia posted an event

Richie Bello’s Cigar Dinner at Beach Club Estate

May 9, 2018 from 6pm to 10pm
Special Guests:Ralph Paglia, Stan Sher & EL Patronn Dale Childress Jr.Attention all auto dealers, general managers, and sales managers! You are invited to Richie Bello’s Cigar Dinner at the Beach Club Estate on May 9th, from 6-10pm!There will be an exclusive buffet, complimentary cigars by Village Cigar Headquarters, and a cash bar!This is a great opportunity for every auto dealer to motivate…See More
Mar 11
Ralph Paglia's 2 videos were featured
Mar 8
Ralph Paglia posted videos
Mar 8
Ralph Paglia posted a discussion

Richie Bello Specializes In Developing The Best Car Peeps

Get Trained Sale Staff and Service Professionals NowCall RichieCall 212-381-6118 for free trialRichie Bello West provides training On-Demand for dealerships. Richie Bello West provides online Training System run by veterans. It offers Richie Bello’s most extensive sales training curriculum on the web today. With over 30…See More
Mar 8
Ralph Paglia is attending Eliana Raggio's event


April 19, 2018 from 12pm to 1pm
Today, everyone understands that showing up in search results is absolutely vital to the success of your business. However, the rules of SEO are vastly different now from even just a year ago.If you haven’t updated your Search Engine Optimization (SEO) strategies recently, you may be surprised to find out that they are ineffective. Or even worse…that those old tactics that used to work are actually doing more harm than good now!HAVE YOU KEPT UP WITH THE NEW RULES OF SEO??For this important…See More
Mar 8
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: From Underperforming Dealership to Superstar Results in 7 Steps! at

March 29, 2018 from 12pm to 1pm
Let’s be real, most dealerships have, at one time or another, floundered. In fact, most dealerships are underperforming right now. Is yours one of them?IF YOU WANT TO KNOW HOW TO TAKE YOUR DEALERSHIP TO SUPERSTAR STATUS – THEN THIS IS THE WEBINAR FOR YOU!For such an important topic, we called in the BIG GUNS! Mark Tewart has coached, trained and consulted with dealers to turn failing dealerships into thriving superstars. With 36 years of automotive industry experience, Mark has discovered…See More
Mar 8
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: The Roadmap to Awesome Automotive SEO in 2018 at

March 22, 2018 from 12pm to 1pm
Keeping up with the constant Search Engine Optimization (SEO) changes can be confusing and time-consuming. Furthermore, to truly master SEO you have to be skilled at both the technical and the creative components required to improve rankings, drive traffic, and increase visibility in search engines.WANT TO KNOW EXACTLY WHAT TO FOCUS ON TO GET AWESOME SEO IN 2018?Then this is the webinar for you!DealerOn’s very own SEO Manager, Steve Shackelford, believes that every car dealer can increase their…See More
Mar 8
Ralph Paglia is attending Eliana Raggio's event

FREE WEBINAR: Using Your Data to Increase Traffic and Conversions NOW! at

March 8, 2018 from 12pm to 1pm
Wait…What? Can it really be done?CEO of Reunion Marketing Dave Spannhake says “HECK YEAH!” you can USE YOUR DATA TO INCREASE TRAFFIC AND CONVERSIONS! Furthermore, it’s something that every dealership SHOULD be doing, and that every dealership is capable of doing immediately!Right now, the information that exists inside and outside your website has untapped potential. Your data has the power to drive consumers to your site by ensuring your authority and stimulating interest in the right…See More
Mar 8
Ralph Paglia posted discussions
Mar 6
Ralph Paglia's 2 blog posts were featured
Mar 5
Ralph Paglia posted a blog post

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of From Jazel

The team at Jazel had a blast showcasing some dealership marketing genius in 7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen, a post they wrote a while back. Thankfully, with all the marketing…See More
Mar 5
Ralph Paglia posted blog posts
Mar 1
Ralph Paglia commented on Jasen Rice's video

Facebook Live Quick Tip:Some basics on lead management. Simple stuff but overlooked a lot.

"Thank you, Jasen... We all need to focus on the fundamental and essential tasks that may be getting dropped, yet these are the actions that make everything work by generating business."
Mar 1

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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference,, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.


- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
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The Cobalt Group, String Automotive
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Dealix, Autobytel, AutoUSA
Not Applicable
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