Automotive Digital Marketing

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Ralph Paglia
  • 55, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

2019 Chevrolet Corvette ZR1 Goes Topless

Posted on November 29, 2017 at 3:00am 0 Comments

Email Marketing Statistics Infographic

Posted on November 18, 2017 at 7:00pm 0 Comments

 

Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (690 comments)

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At 10:34am on December 18, 2017,
Subscriber
Thomas Lee
said…

Thank you Ralph

At 4:19pm on November 12, 2017,
Subscriber
Michael J. Larkin
said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017, Jacob Griffin said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 8:05am on August 5, 2017,
Marketer
Jason Kathman
said…

Thank you for adding me to the community!

At 4:02pm on May 1, 2017,
Subscriber
Brian Bennington
said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 5:07pm on January 29, 2017, Elli Lane said…
Great to be here!
At 9:00pm on January 26, 2017, Richard Hanson said…

Thanks Ralph, nice to meet you.

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 1:32pm on January 17, 2017, Richard Nelson said…

Hi Ralph,
Thank you for letting me join the community!

At 4:31pm on December 25, 2016,
Subscriber
Kim Clouse
said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 7:13am on October 30, 2016, Michael Stejskal said…

I try to leave messages and the site freezes.

At 8:12am on September 1, 2016,
Subscriber
Chris Snellgrove
said…

Thanks Ralph for the add, we look forward to contributing to the community. 

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:24am on January 31, 2016,
Subscriber
Rico Glover
said…

Ralph thank you for the add.

At 6:01am on January 31, 2016,
Subscriber
O Mayfield
said…

Nice community. Thanks for the add Ralph - ReferAppointment.com

At 6:42am on January 18, 2016,
Subscriber
Barry Neuman
said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

Latest ADM Activity - Click "More" at bottom!


Subscriber
Thomas Lee left a comment for Ralph Paglia
"Thank you Ralph"
7 minutes ago

Subscriber
Thomas Lee and Ralph Paglia are now friends
9 minutes ago
Ralph Paglia commented on Scot Eisenfelder's blog post Auto Subscription – The Dealers’ New Frontier
"Great Article! Thank you for a fascinating look at what I believe will become a fairly popular vehicle access business model that will eventually get 10% to 15% of the market in terms of finance penetration."
yesterday
Ralph Paglia's blog post was featured

Instamotor Mobile App Car Buyers Can Get Financing While Shopping for Cars

INSTAMOTOR LAUNCHES FINANCING SUPPORT FOR USED CARSLiz Glazier recently wrote to me and announced that "Instamotor" app users can now…See More
Friday
Ralph Paglia posted blog posts
Friday
Ralph Paglia commented on Bill Wittenmyer's video
Thumbnail

Witt's Wise Words: Don't Become A Headline

"Make your social media policy for your dealership the right way... I recommend using the tool provided below: PolicyTool is a policy generator that simplifies the process of creating guidelines that respect the rights of your employees while…"
Friday
Ralph Paglia commented on Ken Beam's blog post Abandoned Shoppers...... Is anyone familiar with this product?
"Ken, when I went to the link you listed, it was fascinating enough that I called them and left a message seeking the names of dealers using the application. I also scheduled a demo and checked out the site for the tech provider they use for the raw…"
Friday
Ralph Paglia posted a blog post

Honda Dealers: Kelley Blue Book Best Buy Awards of 2018 are a Gold Mine for You!

Kelley Blue Book Best Buy Awards of 2018Value is in the eye of the beholder.For some car buyers, style and technology…See More
Wednesday
Ralph Paglia commented on Mike Gorun's blog post You’re Not Going to Create Brand Loyalty with Urgency
"Mike, thank you for such a thought provoking post... You are certainly correct when it comes to cultivating loyalty, but what about the pressure being placed on car sales people to close the deal NOW! How can sales pros balance that pressure from…"
Wednesday
Ralph Paglia commented on Hassan boulamjouj's blog post Driving Like a Pro: Be Smooth
"I read your post with interest because of several experiences I have had being privileged enough to have won sales contests in the car business... Winning "Hot Laps" with professional factory-sponsored race car drives is a real eye…"
Wednesday
Ralph Paglia's blog post was featured

Sensata Driving Autonomous Vehicle Production and Development

Sensata Showcased Their Leading Edge Sensor Technologies at Frankfurt Auto Show (IAA)Sensata TechnologiesCompact, solid-state LiDAR sensor developed with QuanergySensata also featuring sensors to improve connectivity and support electrificationHENGELO, Netherlands and…See More
Dec 12
Ralph Paglia posted blog posts
Dec 11
Ralph Paglia commented on Bill Wittenmyer's video
Thumbnail

Freebie Fridays: Don't Hire The Unicorns with Bill Wittenmyer

"Wild Bill is on the money when it comes to hiring people... Watch the video and gain some insight!"
Dec 11
Ralph Paglia posted a discussion

11 Car Sales Email Templates From Jazel To Boost Your Appointment Rates

11 Brilliant Car Sales Email Templates To Boost Your Appointment RatesSometimes it feels like emails are writer’s-block magnets. You know you have to send one, but when it comes down to it, none of the words are coming to…See More
Dec 11
Ralph Paglia commented on Kevin Root's blog post Market Research as a Wickedly Successful Biz Dev Tool: 6 Steps to Reach the Decision Maker
"Kevin, thank you for sharing a very powerful strategy for ADM Members whose roles include seeking meetings with key decision makers and developing strategic alliances in the auto industry... I was struck by what seems like the sharing of a…"
Dec 7
Ralph Paglia posted blog posts
Dec 6
Ralph Paglia commented on Stephen Coambes's video
Thumbnail

The Real Reason Tools Fail

"This is the truth... The reality that too many people choose to ignore."
Dec 5
Ralph Paglia's blog post was featured

Social Media Surpasses TV for Purchase Influence

Social Recommendations Top TV Ads in Purchase InfluenceRecommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by…See More
Dec 4
Ralph Paglia's 3 blog posts were featured
Dec 3
Ralph Paglia posted blog posts
Dec 1

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REQUIRED: Name of Your Dealership, Business or Organization:
ADM Consulting, LLC
Ralph Paglia

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REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Fixed Operations Professional, OEM Supplier, OEM Marketing Professional - Tier 1, Dealership Supplier, Dealership Solution Provider, Dealer Advertising Association - Tier 2, Consultant, Advertising Agency, Marketing Services Provider, Technology Professional, Media or Journalist, OTHER
REQUIRED: Your Business Phone Number
505-301-6369
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.AutomotiveSocial.com
YOUR Email address for business contacts
RPaglia@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
505-301-6369
Select All franchises/brands you are associated with
7-Chevrolet, 13-Ford, 15-Honda, 30-Mercedes-Benz, 43-Toyota, 46-Volkswagen, 44-OEM Certified Used Vehicles
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Ralph Paglia

By DigitalRalph.com My Edmunds CarSpace Profile
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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View Ralph Paglia (rpaglia@gmail.com)'s profile on LinkedIn

"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/RalphPaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.Facebook.com/RPaglia
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
CarGigi

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