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Ralph Paglia
- 58, Male
- Las Vegas, NV
- United States
- <a…
- ADM Blog Posts (1913)
- ADM Discussions (2072)
- ADM Events
- Groups (109)
- Automotive Marketing Community Photos (9659)
- Photo Albums (119)
- Automotive Digital Marketing Videos (1273)
Ralph Paglia's Photos on ADM
Ralph Paglia's Videos
Ralph Paglia's ADM Blog
Study Finds Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Sales
Posted on November 23, 2020 at 2:00pm 0 Comments 1 Like
Kirsten Garen: Chief Information Officer at CDK Global
Posted on November 23, 2020 at 11:00am 0 Comments 1 Like
Data Hub: Coronavirus and Automotive Marketing
Posted on November 15, 2020 at 3:00am 0 Comments 1 Like
How Much of Your Dealership Workforce is Working Remotely?
Posted on November 10, 2020 at 6:46pm 0 Comments 0 Likes
How Sustainable Are Your Dealership's Distributed Work Loads?
Posted on November 10, 2020 at 6:30pm 0 Comments 1 Like
Savvy B2B Marketers Create Influencer Programs
Posted on November 10, 2020 at 2:00pm 0 Comments 1 Like
What Automotive Marketers Can Expect From The New POTUS Administration
Posted on November 10, 2020 at 4:30am 0 Comments 1 Like
Dodge Launches 800+ Horsepower Line-up of Muscle That Includes Durango
Posted on November 4, 2020 at 4:30pm 0 Comments 1 Like
Creating a Seamless, Personalized Experience That Boosts Loyalty and Drives Revenue
Posted on November 3, 2020 at 5:00pm 0 Comments 0 Likes
Empathy, Creativity and Imagination are Critical Skillsets Needed in Advertising and Marketing
Posted on November 3, 2020 at 1:00am 0 Comments 1 Like
Americans Will Drive More and Fly Less Due To COVID-19
Posted on October 25, 2020 at 7:11am 0 Comments 1 Like
What Is Influencer Marketing?
Posted on October 25, 2020 at 7:00am 0 Comments 0 Likes
CoronaVirus Drops Automotive Advertising To 30 Year Low
Posted on October 23, 2020 at 5:30am 0 Comments 1 Like
Bondurant High Performance Driving School announces NHRA-approved “9 Second” driving program
Posted on October 21, 2020 at 7:30am 0 Comments 0 Likes
America's Ad Economy Expands For Second Consecutive Quarter
Posted on October 21, 2020 at 5:30am 0 Comments 1 Like
California Tesla Sales Drop For First Time
Posted on October 20, 2020 at 5:00pm 0 Comments 0 Likes
Your Workforce's View for 2020 in a Post CoVid-19 Pandemic World
Posted on October 9, 2020 at 10:30am 0 Comments 1 Like
Directory Of Image Sizes Required By Each Major Social Network
Posted on September 30, 2020 at 2:00am 0 Comments 0 Likes
Underestimate The Value Of TikTok At Your Own Risk
Posted on September 30, 2020 at 12:30am 0 Comments 1 Like
Human Resource Management: What Dealers and General Managers Need To Know
Posted on September 25, 2020 at 7:00pm 0 Comments 1 Like
Ralph Paglia's ADM Discussions
Grammarly Content Writing Tool for ADM Members
Started this ADM discussion. Last reply by Sxiphone Apr 27, 2019. 4 Replies 1 Like
Vehicle Subscriptions: How Many Consumers Are Yet Aware?
Started this ADM discussion. Last reply by Jonathon Coleman Jul 31, 2019. 1 Reply 1 Like
"Ralph Recommends..." Newsletter Announcement
Started this ADM discussion. Last reply by Ralph Paglia Mar 31, 2018. 5 Replies 3 Likes
Ralph Paglia's Groups
Ralph Paglia Social Network Profiles and Accounts
Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC
Latest ADM Activity - Click "More" at bottom!
Ralph Paglia's blog post was featuredData Hub: Coronavirus and Automotive Marketing
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The above chart is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to evolve over time.Stay safe out there…See More
Ralph Paglia posted a blog postData Hub: Coronavirus and Automotive Marketing
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The above chart is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to evolve over time.Stay safe out there…See More
Ralph Paglia's blog post was featuredCreating a Seamless, Personalized Experience That Boosts Loyalty and Drives Revenue
Thank you for attending the latest Reuters Events webinar:‘Voice of the Customer: Creating a Seamless, Personalized Experience That Boosts Loyalty and Drives…See More
Ralph Paglia's blog post was featuredDodge Launches 800+ Horsepower Line-up of Muscle That Includes Durango
Dodge Drives Up the Numbers: Three Model Lines Nudge Up to and Surpass 800 HPChallenger, Charger and Durango all muscle up for the new model year...Dodge has “doubled down” on performance for the 2021 model year, suggests brand boss Ashton Munoz, all three of its model lines now offered with Hellcat powertrains that approach or top 800 horsepower.…See More
Ralph Paglia posted a blog postEmpathy, Creativity and Imagination are Critical Skillsets Needed in Advertising and Marketing
Brian Solis keynoted “Creativity4Better” for the International Advertising Association. His topic focused on the importance of new creativity and how to reimagine the future of brands as a result of pandemic disruption.His session seemed to be well received.…See More
Ralph Paglia posted a discussionPIRELLI LAUNCHES NEW TIRE FOR McLAREN SUPER SERIES CAR
PIRELLI LAUNCHES NEW P ZERO TROFEO R FOR THE FASTEST-EVER McLAREN SUPER SERIES CAR ULTIMATE PERFORMANCE ON TRACK MEETS PERFECT SAFETY ON THE ROADNew York, September 30, 2020 – Pirelli is to exclusively equip the new McLaren 765LT, having been set a mission to deliver as much performance as possible on…See More
Ralph Paglia posted a blog postCoronaVirus Drops Automotive Advertising To 30 Year Low
The coronavirus pandemic has brought US auto sales to a 30-year low. As a result, the US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.The coronavirus pandemic has upended auto sales and buying a car will never be the same...Key Points:The coronavirus crisis has upended auto retail, and many don’t think it…See More
Ralph Paglia posted a blog postYour Workforce's View for 2020 in a Post CoVid-19 Pandemic World
The Workforce View 2020: Post-COVID-19(See Link for Full ADP Research Report)In the immediate wake of the COVID-19 outbreak in early 2020, traditional norms surrounding the way people work and the expectations they have for the future have been upended.Uncertainty abounds and there are many challenges to face, as well as…See More
Ralph Paglia's blog post was featuredUnderestimate The Value Of TikTok At Your Own Risk
Why Automotive Marketers Shouldn't Underestimate the Value of TikTokTikTok is here to stay. Have you tapped into its value yet? If not, here are four things that might convince you to reconsider.It’s official. TikTok is here to…See More
Ralph Paglia posted a blog postHuman Resource Management: What Dealers and General Managers Need To Know
3 Things Every Business Leader Should Know About Human Resource ManagementOf all the different working parts in automotive organizations, human resources (HR) is perhaps the most reviled and least understood.Viewed by many "car guys" as pencil-pushers at best and corporate mouthpieces at worst, HR actually has one of the most important roles in an automotive…See More
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By DigitalRalph.com My Edmunds CarSpace Profile
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
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- "What will YOU contribute to the ADM Community?"
- Ken Grody Ford Digital Director
Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC
From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.
At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.
Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.
EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.
AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.
Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.
HIGHLIGHTS
- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).
- 1997 San Antonio; Red McCombs Automotive
- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.
- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.
- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.
- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.
- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.
- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).
- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.
- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.
- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers
- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company
- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program
- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue
- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management
- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
- CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
- http://www.KenGrodyFord.com
- Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
- http://www.AutomotiveThoughtLeader.com
- INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
- http://www.Edmunds.com
- YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
- http://www.twitter.com/RalphPaglia
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- http://www.Facebook.com/RPaglia
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- http://www.youtube.com/RalphRPaglia
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- The Cobalt Group, String Automotive
- INTERNET LEAD Suppliers You are using now, or in the past
- Dealix, Autobytel, AutoUSA
- DEALER MANAGEMENT SYSTEMS (DMS) You use
- Not Applicable
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- CarGigi
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1. PIRELLI LAUNCHES NEW TIRE FOR McLAREN SUPER SERIES CAR
Posted by Ralph Paglia on October 25, 2020
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Comment Wall (683 comments)
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Ralph,
Is it possible to visit with you on the phone? My website just below has my number. I would like to talk to you about some important things.
Thank you,
Respectfully,
Joe Adams
Pro Motor Sports Designer
Multi-Patented US Inventor
Hey Ralph,
Take a look at my site. https://wefilm2020.com
and our cause. I could help sell your consulting to dealerships ... look at my Adamstand™ Work Benches on the site - they save walk, work, set-up and clean-up time installed correctly. This EARNS DEALERS IN THE SERVICE DEPT.
Best, Joe Adams
Hello Ralph... been some time (not sure where time goes but all is well here, hopefully same for you)
I saw your recent video with Ryan G regarding Tier 4 marketing. Been away from the digital scene so long that I did not recognize that terminology in common use. (probably admitting my absence here)
Is Tier 4 marketing new? Your idea? Are you promoting it with manufacturers?
Hanging in the wings,
DTG
VendorJoe Kavanagh said…
Thanks Ralph. Hi from Ireland.
Joe
Hi Ralph, it was good speaking with you last week while you were house hunting. Hope it was successful!
Steve
Thank you Ralph
InfluencerMichael J. Larkin said…
DealerJacob Griffin said…
Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959
Hey Ralph, Hope you're feeling good after all of the problems you've had. Just found out I have AFib, a heart condition that you probably know about. Of note, I've been getting notices that I'm "Lurking" on the ADM. Am I still a member?
Brian Bennington, brian@archer-profit.com, 714-457-8287
Glad to be here! Looking forward to good discussions that move the industry forward.
Great to be back Ralph. Can't wait to share the last few years and learn more.
Thanks for taking my call in 2001.
Thanks for all you have done.
KC
Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!
Check us out at http://www.dealervision.com/
Hello Ralph,
Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?
Hi Ralph, I've been following you since I heard you speak way back when we were with ADP. You look like you are continuing to contribute to the growth of all things digital. Best, Sheila
Thanks for the NADA interview feature, Ralph!
Ralph thanks for connect, great community to explore.
Hi Ralph,
Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!
InfluencerDave Ochoa said…
Hey Ralph we worked together in the early 2000's for HAC. Last I saw you was at Ford HQ for a BDC launch. Hope all is well!
InfluencerTom Test said…
Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster. I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio. Is there any way I can be of service to YOU?
Best regards,
Tom Test
www.tomtest.com
Hi Ralph! Do you know where I might find a process for "prospecting the service lane?"
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