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Ralph Paglia
- 55, Male
- Las Vegas, NV
- United States
- <a…
- ADM Blog Posts (1623)
- ADM Discussions (2049)
- ADM Events (8)
- Groups (109)
- Automotive Marketing Community Photos (9322)
- Photo Albums (112)
- Automotive Digital Marketing Videos (1231)
Ralph Paglia's Photos on ADM
Ralph Paglia's Videos
Ralph Paglia's Automotive Events
Ralph Paglia's ADM Blog
Six Social Media Statistics From Digital Airstrike That Will Scare You!
Posted on October 16, 2017 at 8:00pm 0 Comments 1 Like
JD Power CEO Finbarr O'Neill to Retire
Posted on October 15, 2017 at 3:30pm 0 Comments 1 Like
Weed Out the Confusion
Posted on October 13, 2017 at 11:00am 0 Comments 1 Like
Google Dealer Playbook: L2TMedia Wants To Guide You Through It
Posted on September 30, 2017 at 1:00pm 0 Comments 1 Like
Google Dealer Playbook Report by Automotive News
Posted on September 30, 2017 at 12:30pm 0 Comments 1 Like
Google Dealer Playbook Analysis by Launch Digital and Dealer Inspire
Posted on September 29, 2017 at 8:30pm 0 Comments 0 Likes
Google Dealer Playbook
Posted on September 29, 2017 at 8:00pm 0 Comments 2 Likes
Research Shows Desktop Users Buy More Cars Than Mobile Using Car Shoppers
Posted on September 28, 2017 at 3:00am 2 Comments 1 Like
Turn Negative Customer Reviews Into Positive Marketing Opportunities
Posted on September 22, 2017 at 6:30am 0 Comments 2 Likes
Creating Viral Content: Best Practices Video Influencers Use For Success
Posted on September 4, 2017 at 3:30am 2 Comments 3 Likes
DealerSocket Appoints New CEO Without Automotive Background
Posted on August 29, 2017 at 2:00pm 0 Comments 1 Like
Sales Forecast: Auto Market Continues Downward Trend in August
Posted on August 28, 2017 at 2:30pm 0 Comments 1 Like
Research Survey Results: Millennials And The Auto Industry
Posted on August 26, 2017 at 4:30pm 0 Comments 2 Likes
J.D. Power News, Industry Buzz, New Model Launches and Reviews
Posted on August 23, 2017 at 6:00pm 0 Comments 1 Like
PUBLISH YOUR STORY FOR DISTRIBUTION IN J.D. POWER'S AUTO MAGAZINE
Posted on August 22, 2017 at 2:30pm 0 Comments 1 Like
Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
Posted on August 16, 2017 at 3:00pm 5 Comments 1 Like
J.D. Power Automotive Website Evaluation Study
Posted on August 14, 2017 at 5:00pm 0 Comments 1 Like
J.D. Power Releases 2017 U.S. APEAL Study Key Statistics
Posted on August 4, 2017 at 6:00pm 0 Comments 1 Like
Dealer EFX Launches Expanded Email Content Program: Enterprise Template Manager (ETM)
Posted on August 1, 2017 at 1:00am 0 Comments 1 Like
Ralph Paglia's ADM Discussions
What are the Top 5 Ways for a Car Dealer to Improve their Reputation?
Started this ADM discussion. Last reply by Colin Forrest Aug 29. 1 Reply 3 Likes
Ralph Paglia's Groups
Ralph Paglia Social Network Profiles and Accounts
Ralph Paglia - Inventor of Internet Leads - President; Automotive Media Partners, LLC
Latest ADM Activity - Click "More" at bottom!
Ralph Paglia posted a blog postSix Social Media Statistics From Digital Airstrike That Will Scare You!
6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business OwnersWe live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88% of consumers trust online reviews as much as personal recommendations. Almost everything we do is preceded by checking a rating or review.…See More
Ralph Paglia posted a discussionCar Buyer Myth Busters from PERQ
5 Key Car Buyer Myths and Realities Myth……Reality!1. By the time consumers reach a dealership website, they are ready tomake a purchase.76% of dealership website users say they are not ready to buy (30% are at the beginning and 46% in the middle), while dealers are only optimizing websites for those who are…See More
Ralph Paglia posted a blog postJD Power CEO Finbarr O'Neill to Retire
COSTA MESA, Calif. - J.D. Power chief executive officer and president Finbarr O’Neill will retire in March, the company announced Wednesday.In a news release, the company said O’Neill will stay on during the transition process when the new CEO takes the helm. Following that transition, he will be a senior adviser for J.D. Power. …See More
Ralph Paglia posted a blog postWeed Out the Confusion
Weed Out the Confusion: One-Third of Teens Think Driving Under The Influence of Marijuana is Legal in States Where Recreational Use By Adults is Permitted Liberty Mutual Insurance and SADD provide tips and tools for parents on how to help prevent teens from driving under the influence... BOSTON – A new study conducted by Liberty…See More
Purvesh joined Ralph Paglia's group
Inventory Marketing for Car Dealers
This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Ralph Paglia's video was featuredYou Want To Date My Dealer? Joe Webb asks Arnold Tijerina
You Want To Date My Dealer?
Featuring Joe Webb and Arnold Tijerina in a parody about "Gatekeepers" working in Car Dealerships...
Ralph Paglia replied to Garry House's discussion Confirm and Cultivate Your HVA"Garry,
You are right on the money with this management principle... Determining each sales department associate's HVA should be a primary management objective!"
Ralph Paglia's blog post was featuredGoogle Dealer Playbook Report by Automotive News
Automotive News asked: "How To Best Use Google?"Google responded: "Now, There's A Playbook"Excerpts from an Automotive News article written by Vince Bond Jr.… See More
Ralph Paglia posted a blog postGoogle Dealer Playbook
4 Things You Need to Know About the New Google Dealer Playbook - According to DealerOnOver the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If you haven’t already seen the New Dealer Playbook from Google,…See More
Richard Roy joined Ralph Paglia's groupInventory Marketing for Car Dealers
This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Ralph Paglia commented on Ralph Paglia's blog post Research Shows Desktop Users Buy More Cars Than Mobile Using Car Shoppers"Richard Roy, thanks for the comment... Like you, I noticed the same trends on dealer website analytics. I think what really got me going was the research showing that phone calls are more valuable than eLeads! I have always known that intuitively,…"
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By DigitalRalph.com My Edmunds CarSpace Profile
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Wards Dealer Article on Ralph Paglia
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
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- "What will YOU contribute to the ADM Community?"
- Ken Grody Ford Digital Director
Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC
From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.
At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.
Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.
EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.
AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.
Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.
HIGHLIGHTS
- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).
- 1997 San Antonio; Red McCombs Automotive
- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.
- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.
- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.
- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.
- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.
- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).
- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.
- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.
- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers
- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company
- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program
- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue
- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management
- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
- CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
- http://www.KenGrodyFord.com
- Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
- http://www.AutomotiveThoughtLeader.com
- INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
- http://www.Edmunds.com
- YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
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- http://www.Facebook.com/RPaglia
- YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
- http://www.youtube.com/RalphRPaglia
- Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
- The Cobalt Group, String Automotive
- INTERNET LEAD Suppliers You Have Experience Using
- Dealix, Autobytel, AutoUSA
- DEALER MANAGEMENT SYSTEMS (DMS) You use
- Not Applicable
- Used Car Inventory Management Solutions You Use
- CarGigi
Ralph Paglia's MyBlogLog Social Media Account Aggregator Widget
Welcome to
Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.
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October 2017
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FREE WEBINAR: Lead Handling like a Rockstar 2.0!
October 19, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/lead-handling-like-rockstar-2-0
0 Comments 1 Like -
The Best Automotive Internet Sales Process for Today's Customer!
October 20, 2017 from 1pm to 3pm – Online at www.UndeniableAdvantage.com
0 Comments 1 Like -
FREE WEBINAR: The Secret Formula for Customer Loyalty & Employee Retention!
October 26, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/secret-formula-customer-loyalty-employee-retention
0 Comments 1 Like -
FREE WEBINAR: How to Innovate…Before it’s too Late!
November 2, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/how-to-innovatebefore-its-too-late
0 Comments 1 Like -
FREE WEBINAR: Twitter Strategies that Sell More Cars!
November 9, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/twitter-strategies-sell-cars
0 Comments 1 Like -
FREE WEBINAR: The Art of Building an Authentic Brand
November 16, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/art-building-authentic-brand
0 Comments 1 Like -
FREE WEBINAR: Beard & Hair – Ask Me Anything! (BAHAMA)
November 30, 2017 from 12pm to 1pm – https://www.dealeron.com/webinar/beard-hair-ask-anything-bahama
0 Comments 1 Like -
Automotive Event by Vulkanbet
February 8, 2018 at 10am to February 9, 2018 at 8pm – London
0 Comments 0 Likes
Top 10 Contributing ADM Professional Community Members (Past 30 Days)
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© 2017 Created by Ralph Paglia.
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DealerJacob Griffin said…
Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959
VendorJason Kathman said…
Thank you for adding me to the community!
InfluencerBrian Bennington said…
Hey Ralph, Hope you're feeling good after all of the problems you've had. Just found out I have AFib, a heart condition that you probably know about. Of note, I've been getting notices that I'm "Lurking" on the ADM. Am I still a member?
Brian Bennington, brian@archer-profit.com, 714-457-8287
DealerElli Lane said…
DealerRichard Hanson said…
Thanks Ralph, nice to meet you.
Glad to be here! Looking forward to good discussions that move the industry forward.
CoachRichard Nelson said…
Hi Ralph,
Thank you for letting me join the community!
InfluencerKim Clouse said…
Great to be back Ralph. Can't wait to share the last few years and learn more.
Thanks for taking my call in 2001.
Thanks for all you have done.
KC
VendorRandall Borges said…
Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!
Check us out at http://www.dealervision.com/
I try to leave messages and the site freezes.
Thanks Ralph for the add, we look forward to contributing to the community.
Hello Ralph,
Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?
CoachSheila York said…
Hi Ralph, I've been following you since I heard you speak way back when we were with ADP. You look like you are continuing to contribute to the growth of all things digital. Best, Sheila
VendorGina Reuscher said…
Thanks for the NADA interview feature, Ralph!
VendorMahendrapal Singh said…
Ralph thanks for connect, great community to explore.
DealerRico Glover said…
Ralph thank you for the add.
VendorO Mayfield said…
Nice community. Thanks for the add Ralph - ReferAppointment.com
DealerBarry Neuman said…
Hi Ralph,
Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!
VendorDave Hunter said…
Hi Ralph. I'm happy to be part of ADM. Happy New Year!
Hey Ralph we worked together in the early 2000's for HAC. Last I saw you was at Ford HQ for a BDC launch. Hope all is well!
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