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Ralph Paglia
  • 57, Male
  • Las Vegas, NV
  • United States
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Ralph Paglia's ADM Blog

Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?

Posted on July 17, 2019 at 4:05pm 0 Comments

Scott Joseph Provides a High Value Marketer's Resource

Posted on July 7, 2019 at 11:00am 1 Comment

FICO Survey: Auto Dealership Financing Holds Strong Among Consumers while Online Loans Gain Traction

Posted on April 1, 2019 at 2:00pm 0 Comments

Linkedin by the Numbers: Stats, Demographics and Facts

Posted on March 27, 2019 at 3:30am 0 Comments

Forbes Lists The Top 100 Billionaires In The World As Of February 2019

Posted on March 6, 2019 at 1:30am 0 Comments

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Posted on February 10, 2019 at 11:00am 0 Comments

Study: Car Shoppers Remain Optimistic About the Economy

Posted on February 6, 2019 at 8:31pm 0 Comments

Ford Explorer and NAIAS Commentary from Edmunds.com

Posted on February 6, 2019 at 7:30pm 0 Comments

How Many Miles Can You Drive For $50?

Posted on November 27, 2018 at 4:30pm 0 Comments

Infographic: Understanding Search Engine Optimization (SEO) for 2018 and 2019

Posted on October 11, 2018 at 2:00pm 0 Comments

AutoConverse.com Interview of Ralph Paglia

Posted on September 25, 2018 at 12:58am 0 Comments

Digital Marketing Wild Ride for Dealer.com Team

Posted on August 31, 2018 at 4:00pm 0 Comments

Bridget Townsend, Retail Automotive Software Leader Joins Rapid Recon

Posted on August 6, 2018 at 7:46pm 0 Comments

USA economy added 157,000 jobs in July 2018

Posted on August 3, 2018 at 6:30am 0 Comments

Artificial Intelligence Fans Use Imprecise buzzwords That Create Confusion.

Posted on July 12, 2018 at 7:30am 0 Comments

Car Dealer Advertising Study: Would You Like To Participate?

Posted on July 8, 2018 at 5:30pm 0 Comments

Dealer Strong HR Recruiting

Posted on June 14, 2018 at 4:21pm 0 Comments

National Veteran's Art Museum in Chicago

Posted on June 13, 2018 at 4:00pm 0 Comments

Facebook Dynamic Ads for Car Dealerships

Posted on June 12, 2018 at 1:30am 0 Comments

Driving Customer Retention Using The ODO Club Loyalty Platform

Posted on June 9, 2018 at 7:30am 0 Comments

Ralph Paglia's ADM Discussions

Grammarly Content Writing Tool for ADM Members

Started this ADM discussion. Last reply by Sxiphone Apr 27. 4 Replies

Las Vegas Casino Workers’ Union: Visitors Should Not Sexually Harass Workers

Started May 30, 2018 0 Replies

WordStream Sold To Publisher Gannett For $130 Million Cash

Started May 13, 2018 0 Replies

Vehicle Subscriptions: How Many Consumers Are Yet Aware?

Started May 2, 2018 0 Replies

Newsletter: 'Ralph Recommends...'

Started Apr 27, 2018 0 Replies

Newsletter: 'Ralph Recommends...'

Started Apr 23, 2018 0 Replies

Dealers Do Not Need To Buy All New Technology To Go High-Tech, Just Make a Few Tweaks!

Started Apr 4, 2018 0 Replies

"Ralph Recommends..." Newsletter Announcement

Started this ADM discussion. Last reply by Ralph Paglia Mar 31, 2018. 5 Replies

NADA Booth 3529C: MarketPrice+ From JD Power Enables More Used Car Profits

Started Mar 21, 2018 0 Replies

How Do You Reach Your Targeted Audience on Facebook?

Started Mar 12, 2018 0 Replies

Ralph Paglia's Groups

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Ralph Paglia - Founder of ADM Community - President; ADM Consulting, LLC

Comment Wall (685 comments)

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At 8:55pm on February 19, 2019, Victor John said…

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At 4:04am on November 28, 2018, Joe Adams said…

Ralph,

Is it possible to visit with you on the phone? My website just below has my number. I would like to talk to you about some important things. 

Thank you,

Respectfully,

Joe Adams

Pro Motor Sports Designer

Multi-Patented US Inventor

At 4:31am on October 18, 2018, Joe Adams said…

Hey Ralph,

Take a look at my site. https://wefilm2020.com

and our cause.  I could help sell your consulting to dealerships ... look at my Adamstand™ Work Benches on the site - they save walk, work, set-up and clean-up time installed correctly.  This EARNS DEALERS IN THE SERVICE DEPT.

Best, Joe Adams

At 6:03pm on May 22, 2018, David T. Gould said…

Hello Ralph... been some time (not sure where time goes but all is well here, hopefully same for you) 

I saw your recent video with Ryan G regarding Tier 4 marketing. Been away from the digital scene so long that I did not recognize that terminology in common use. (probably admitting my absence here) 

Is Tier 4 marketing new? Your idea? Are you promoting it with manufacturers?

Hanging in the wings,

DTG

At 4:22am on January 10, 2018,
VendorJoe Kavanagh said…

Thanks Ralph. Hi from Ireland. 

Joe 

At 12:19pm on December 26, 2017, Steve Humphries said…

Hi Ralph, it was good speaking with you last week while you were house hunting.  Hope it was successful!

Steve

At 10:34am on December 18, 2017, Thomas Lee said…

Thank you Ralph

At 4:19pm on November 12, 2017,
InfluencerMichael J. Larkin said…
Hi Ralph - My agency conducts digital research and branding, then designs and execute programs based on our clients needs. The most recent demand has been for a Traffic program that converts. If interested I’d like to share with you a recent webinar I hosted were the content was all about the Re-targeting and COLD traffic $37 Billion Dollar industry. Then if you like that, I would invite you as a co-host on a LIVE webinar to your members and I’d provide the re-play MP4 you can use to take on more members. You can reach out to my direct e-mail: larkinmichael hot mail .com or my direct line 571-269-6328
At 2:23pm on September 11, 2017,
DealerJacob Griffin said…

Hello, thank you so much for your efforts toward this group. It certainly is a tremendous resource. Do you have a few minutes to circle up by phone with a young professional to see if my understanding of industry trends seem on point.
Jake Griffin
(513) 502-5959

At 4:02pm on May 1, 2017, Brian Bennington said…

Hey Ralph, Hope you're feeling good after all of the problems you've had.  Just found out I have AFib, a heart condition that you probably know about.  Of note, I've been getting notices that I'm "Lurking" on the ADM.  Am I still a member?

Brian Bennington, brian@archer-profit.com, 714-457-8287

At 6:12am on January 22, 2017, Steve Stauning said…

Glad to be here! Looking forward to good discussions that move the industry forward.

At 4:31pm on December 25, 2016, Kim Clouse said…

Great to be back Ralph. Can't wait to share the last few years and learn more.

Thanks for taking my call in 2001.

Thanks for all you have done.

KC

At 10:07am on November 20, 2016, Randall Borges said…

Thank you for the add Ralph and actually I'm back here under a new profile with my new organization DealerVision.com and I'm excited to both learn much and add value to the ADM community as a contributor!

Check us out at http://www.dealervision.com/

At 2:33am on August 7, 2016, John "Marzy" Marziliano said…

Hello Ralph,

Are there any salespeople that have created their own dedicated website to promote themselves and/or the brands they sell?

At 8:50am on August 1, 2016, Sheila York said…

Hi Ralph, I've been following you since I heard you speak way back when we were with ADP.  You look like you are continuing to contribute to the growth of all things digital.  Best, Sheila

At 8:09pm on May 22, 2016, Gina Reuscher said…

Thanks for the NADA interview feature, Ralph!

At 10:09pm on February 21, 2016, Mahendrapal Singh said…

Ralph thanks for connect, great community to explore.

At 6:42am on January 18, 2016, Barry Neuman said…

Hi Ralph,

Thanks for adding me. I look forward to becoming a productive member of your community. We here at Rechtschaffen Motors are working on some exciting things related to the wholesale aspect of the auto industry. I look forward to sharing them with you in the months ahead and all the feedback your members can provide to improve the product's ultimate value!

At 7:00pm on December 15, 2015,
InfluencerDave Ochoa said…

Hey Ralph we worked together in the early 2000's for HAC.  Last I saw you was at Ford HQ for a BDC launch.  Hope all is well!

At 7:38am on October 7, 2015,
InfluencerTom Test said…

Thank you for the connection, Ralph! I'm new here, as you can see. I'm looking to find more dealership clients to add to my roster.  I'm a voice talent with a pro studio, you've likely heard me before on national TV or radio.  Is there any way I can be of service to YOU?

Best regards,

Tom Test

www.tomtest.com

View All Comments

Latest ADM Activity - Click "More" at bottom!

Ralph Paglia's blog post was featured

Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?

Emotional Intelligence for auto industry managers is hardly a "one-size-fits-all" situation. Here's how to make sure you and your management team stay well-rounded...Esther is the well-liked manager of a dealership's BDC team. Kind and respectful, she is sensitive to the needs of others. She is a problem solver; she tends to see…See More
Wednesday
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Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: Two Automotive Superstars Share Their Secrets for Better Consumer Engagement at https://digitalairstrike.com/Automotive-Superstars-Share-Their-Secrets

July 18, 2019 from 12pm to 1pm
Two Automotive Superstars Share Their Secrets for Better Consumer EngagementUnlock key consumer engagement strategies by hearing from two superstar dealers that exceed their goals every month. They have been there and done that and are now ready to share their insights on what works and what doesn’t.Register for our free webinar to see ad solutions that are immune to accidental clicks, master new ways to reach in-market buyers, discover how A.I. can become your all-star employee and learn…See More
Jul 8
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Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: Three Top Dealers Discuss Digital Marketing at https://digitalairstrike.com/webinars/july-11-2019

July 11, 2019 from 12pm to 1pm
Keeping the Physical Store Relevant in a Digital WorldBuying a car is a sensory affair. No matter how technologically advanced we get, customers will still want to see, feel, touch, and smell their new vehicle, but they also want to do as much of the transaction as possible online. Three top dealers will share strategies and campaigns they are using, including new online tools, to reduce or improve the time consumers spend in the dealership. Hear how they are influencing the customer experience…See More
Jul 8
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FREE WEBINAR: Advertising 101--How to Increase Brand Awareness &amp; Sell More at https://digitalairstrike.com/Increase-Brand-Awareness

July 25, 2019 from 12pm to 1pm
Americans are exposed to 4,000 to 10,000 ads per day. In a competitive market, an advertising strategy is crucial to your dealership’s success. Build awareness and win new business by combining highly-targeted advertising campaigns with mobile ads at major sporting events and concerts, and insure your ad spend with an online reputation that sells more.PRESENTERMark SalcidoSVP, Automotive Sales, Digital Air StrikeSee More
Jul 8
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Brian Bennington commented on Ralph Paglia's blog post Scott Joseph Provides a High Value Marketer's Resource
"Hey look kids! It's a man on the end of a cigar!"
Jul 7
Ralph Paglia posted a blog post

Scott Joseph Provides a High Value Marketer's Resource

Scott Joseph• 1st CEO J&L Marketing | Auto Dealer | I connect high quality audiences with high quality brandsDealers and Marketers invest a small fortune driving traffic to their websites and landing pages. The truth is... many times it is all for nothing because of common marketing mistakes made on their landing page. Here are 11 quick and easy landing page secrets you can apply right now that will... - Boost engagement - Reduce your visitor's bounce rate - Improve your Google quality…See More
Jul 7
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Ralph Paglia is attending Eliana Raggio's event
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FREE WEBINAR: 2 Automotive Superstars Share Secrets on Consumer Engagement at https://digitalairstrike.com/Automotive-Superstars-Share-Secrets-that-Drive-Leads

June 20, 2019 from 12pm to 1pm
In Digital Air Strike’s ongoing effort to bring you the very best in free quality online education, we are going to help you learn from the very best! This 1 hour webinar will showcase two superstar dealers that exceed their goals every month. They have been there and done that and now are ready to share their insights on what works and what doesn’t. Attendees of this fast-paced presentation will: • See targeted ad solutions immune to accidental ad clicks. • Master new ways to reach…See More
Jun 10
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14th Annual Online Sales Success Workshop at Hyatt House Richmond West

June 18, 2019 all day
The Premier 1-Day Event For Progressive Auto DealersNo exhibit halls, no booths, just a day of education and actionable strategies from some of our industries most innovative companies and subject matter experts.See More
Jun 10
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FREE WEBINAR: 4 Strategies that Sell on Facebook, Instagram &amp; Messenger at https://digitalairstrike.com/webinars/4-Strategies-that-Sell-on-Facebook-Instagram-Messenger

June 13, 2019 from 12pm to 1pm
Did you know 77% of auto shoppers are using Facebook and the average Facebook user checks the social media site eight times per day? How can car dealers capitalize on that information?To help us out, we called in the Big Guns straight from Facebook HQ!Facebook’s Gabrielle Garrison is going to share 4 key strategies dealerships can use to leverage Facebook, Instagram and Messenger to sell more.This fast-paced, jam-packed 1 hour webinar and cover the importance of a full funnel strategy and how…See More
Jun 10
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Ralph Paglia updated an event

Buying A Used Car: Your Complete Guide at Colorado

January 17, 2020 to January 18, 2020
Purchasing a used car from a dealer or a private individual can sometimes be a hectic task. The following are tips and advice on how you can acquire a second-hand car of your dreams. This comprehensive used car-buying guide is to guide you in the stressful task, of buying used car from both thee dealers and private individuals.When purchasing used cars Colorado springs, always scout for those cars that are below 3…See More
Jun 10
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All Used Car Sales liked Ralph Paglia's profile
Jun 6
Sxiphone replied to Ralph Paglia's discussion Grammarly Content Writing Tool for ADM Members
"https://www.sxiphone.com/category/technology/ ;  real blog "
Apr 27
Andrew Qrueed replied to Ralph Paglia's discussion Grammarly Content Writing Tool for ADM Members
"I'm agree. Professionally written articles are indexed faster, and site ranking rises in the search. So, online text literacy check is needed such as advanced writers do. Search engines are aimed at providing the user with better…"
Apr 8
Ralph Paglia's blog post was featured

FICO Survey: Auto Dealership Financing Holds Strong Among Consumers while Online Loans Gain Traction

FICO has released the 2nd annual 2019 Consumer Survey of Vehicle Financing Perceptions. The survey examines how consumers view automotive financing options for new and used vehicle purchases, as well as how vehicle finance companies are currently meeting customer expectations. While dealership financing is currently holding steady, online loans are gaining traction which…See More
Apr 1
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Ralph Paglia posted a blog post

FICO Survey: Auto Dealership Financing Holds Strong Among Consumers while Online Loans Gain Traction

FICO has released the 2nd annual 2019 Consumer Survey of Vehicle Financing Perceptions. The survey examines how consumers view automotive financing options for new and used vehicle purchases, as well as how vehicle finance companies are currently meeting customer expectations. While dealership financing is currently holding steady, online loans are gaining traction which…See More
Apr 1
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Ralph Paglia posted a blog post

Linkedin by the Numbers: Stats, Demographics and Facts

Company InfoURL: https://www.linkedin.com/Founded on: May 5, 2003CEO: Jeff WeinerHeadquarters: Mountain View, CAEmployees: 8700LinkedIn StatisticsTotal Number of Linkedin Users:590…See More
Mar 27
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Ralph Paglia posted a blog post

Forbes Lists The Top 100 Billionaires In The World As Of February 2019

BILLIONAIRESTHE 100 RICHEST PEOPLE IN THE WORLDCapitalism is taking some lumps—and not just in the headlines. For only the second year in a decade, both the number of billionaires and their total wealth shrank, proving that even the wealthiest are not immune to economic forces and weak stock markets. By our latest count there are 2,153 billionaires, 55 fewer than a year…See More
Mar 6
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Victor John left a comment for Ralph Paglia
"I am a representative of Online Pharmacy Pills. Online Pharmacy is one of  the best places to buy medications  at affordable costs. We cater medicine to meet your need. for details click here"
Feb 19

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"What will YOU contribute to the ADM Community?"
Ken Grody Ford Digital Director

Automotive Digital Media Management
Current Position: President - ADM Consulting, LLC

From 2007 through 2010, Paglia was responsible for ADP Digital Marketing Business Development. He established key strategic partnerships with Car Companies, Dealer Groups and enterprises such as Google, Yahoo!, DoubleClick, Specific Media, Jumpstart Automotive Media, KnowEm, Ning, TubeMogul, Network Solutions, DealerRater, Facebook, Presto Reviews, JD Power, Digital Dealer Conference, Cars.com, CBS, Ford, Kia, Toyota, Hyundai and others.

At Tier10 Marketing, Paglia created substantial revenue growth from designing solutions to accelerate sales and service effectiveness using digital marketing, social media and reputation management strategies and tactics.

Prior to Tier10, Paglia served as Digital Director at ADP Dealer Services. He created new business units, such as Digital Advertising, OEM Digital Marketing Consulting, and Social Media Reputation Management.

EDUCATION
Bachelor of Science Degree in Business Administration from Valparaiso University
Masters in Business Administration (MBA), SUNY-Buffalo (Marketing). First post-grad job was De La Fuente Automotive, Inc. - San Diego.

AUTOMOTIVE
Paglia is a nationally recognized thought leader, speaker and author on dealer CRM systems, Digital Marketing, Advertising, Social Media, Reputation Management, Talent Acquisition.

Paglia has a history of large scale implementations, including Internet Departments, Business Development Centers (BDC) and Customer Relationship Management (CRM) tactical operations. He is a well known and frequently published expert at automotive solution development requirements, CRM systems, dealer business processes, Digital Marketing value propositions along with measurement criteria for performance reporting and ROI analysis.

HIGHLIGHTS

- 1986 San Diego: Paglia pioneers "Internet Leads" using Bulletin Board Systems (BBS) with first public ISP (CompuServe).

- 1997 San Antonio; Red McCombs Automotive

- 1999 Philadelphia: Cyber Car Internet Sales process consulting for Ford, Honda, Toyota, Mercedes-Benz, Subaru and Nissan dealers.

- 2000 Houston: Developed Toyota eCertified dealer program for Gulf States Toyota (GST) 5 State Region.

- 2001 Torrance: Led national dealer consulting and orientation program for Honda's Interactive Network (iN) system roll-out.

- 2002 Montvale: Proposed, designed and executed "StarLeads" ILM program for 322 Mercedes-Benz dealers.

- 2003 Detroit: Led development and training of 50+ consultants that executed 600+ Ford dealership BDC implementations.

- 2005 to 2007 Phoenix: Ralph leads single point GM dealer team that sells more units (4,200+) using digital marketing in 1 year than any other dealership had ever sold (before or since).

- 2007 Chicago: Ralph accepts ADP Dealer Services position; Director - Digital Marketing. His first initiative results in ADP Digital Advertising.

- 2007 Phoenix: Paglia builds and launches automotive social network at www.AutomotiveDigitalMarketing.com as a "Professional Community" which becomes industry's most popular at 15,000+ Visitors/Month.

- 2008 Dearborn: Secures Ford contract to develop the Ford Lincoln Mercury Digital Advertising (FLMDA) Program for Dealers

- 2008 Dearborn: Secures national Digital Marketing Consulting contract from Ford Motor Company

- 2008 Dearborn: Secures development funding for Ford Social Media Marketing and Reputation Management dealer program

- 2009 Dearborn: Presents Ford with performance differential of Ford regions using ADP to secure 100% increase in 2009 revenue

- 2009 Dearborn: Proposes/wins 2010 Ford DMC and FLMDA Programs that include Tier 3 Social Media Marketing and Reputation Management

- 2010 Scottsdale: Strategic ASU alliance to open ADP's SkySong Social Media Operations Center
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.KenGrodyFord.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.AutomotiveThoughtLeader.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.Edmunds.com
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http://www.twitter.com/RalphPaglia
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http://www.Facebook.com/RPaglia
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http://www.youtube.com/RalphRPaglia
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, String Automotive
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
CarGigi

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