Automotive Digital Marketing

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Paul Accinno
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  • WorldDealer, Inc.
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Paul Accinno's ADM Discussions

Dealer Websites of Tomorrow...

Started this ADM discussion. Last reply by Brian Amberg Apr 8, 2015. 1 Reply

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
WorldDealer, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Sales Professional, Dealership Supplier, Consultant, Technology Professional
REQUIRED: Your Business Phone Number
866-485-8800
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://worlddealer.net
YOUR Email address for business contacts
paul@worlddealer.net
"What will YOU contribute to the ADM Community?"
I am President/CEO of WorldDealer, Inc which provides multi-platform marketing solutions to auto dealers nationwide including websites, digital marketing, TV, Radio, Print production, online and offline media planning and placement. We leverage our 25-years of retail marketing experience to provide the digital dealer with a truly integrated marketing strategy.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://baierl.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://autotrader.com
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://edmunds.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&am...

Paul Accinno's ADM Blog

Dispelling the Myths About Responsive Dealer Websites

Posted on March 13, 2015 at 3:00pm 5 Comments

You go with what you've got. That's a common theme and really a best practice in the automotive industry. Agencies and vendors are often forced to make these types of choices. We see it all the time. In other words, if a vendor has Website Platform A and someone is…

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Google's Latest Algorithm Shift Points to Need for Better Mobile Presence

Posted on February 10, 2015 at 6:23am 0 Comments

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two…

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No, Responsive Dealer Websites Do Not Have To Be Slow

Posted on September 18, 2014 at 9:58pm 0 Comments

If you can't beat them, spread disinformation. That seems to be the law of the land lately amongst automotive vendors. You may have heard rumors lately that responsive websites are too slow and therefore will cause your online presence to fail miserably if you switch to them. This isn't the case, at least not with a…

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3 Reasons Responsive Websites are Better for SEO

Posted on September 11, 2014 at 1:00pm 0 Comments

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…

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Automotive Advertising Should be as Close to Perfect as Possible

Posted on August 22, 2014 at 7:18pm 0 Comments

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads…

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Comment Wall (3 comments)

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At 5:50am on September 15, 2011,
Influencer
Daymond Decker
said…
Thank you Paul. TVCarlots, looks interesting.
At 7:43am on January 18, 2008, Jonah Jones said…
Like the sites... let's catch up sometime here, might be able to help each other!
At 6:23pm on January 17, 2008, Ralph Paglia said…
Paul,

I am out here on the West Coast visiting Toyota, Honda, Hyundai, Kia, etc. and about 15 minutes ago I logged in to ADM to be pleasantly surprised to see that we are now at 349 members who have joined the ADM Community!

Thanks for helping us get to this critical mass... I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 505-301-6369
 
 
 

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