Automotive Digital Marketing

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Brian Pasch
  • Little Silver, NJ
  • United States
  • PCG Digital Marketing
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Automotive SEO

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
PCG Digital Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Acura..., -BMW..., -Chevrolet..., -Chrysler..., -Ford..., -Honda..., -Infiniti..., -MINI..., -Mitsubishi..., -Saturn..., -Toyota..., -Used Cars..., Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
For additional information on our SEO services and Internet marketing success stores, please visit some of our marketing microsites:
"What will YOU contribute to the ADM Community?"
I have been in the direct marketing and technology field for over 20 years and in 2005 started a new company focused on Internet Marketing and Search Engine Optimization. I have a wide range of client and have found great success in the automotive industry. Our automotive SEO and digital marketing strategies have been effective for our car dealer clientele.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions, The Cobalt Group,, Dealerskins, TK Carsites, eCarList, DealerImpact, DealerFire
INTERNET LEAD Suppliers You are using now, or in the past
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OTHER..., Other

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Digital Dealer Conference - Vegas

The show was a great success as I had a chance to meet a number of great people and answer some questions about Internet Marketing. I want to thank everyone who attended and those who send me such wonderful feedback.

Brian Pasch's ADM Blog

Largest Survey on Automotive Digital Retailing Now Open to ADM Members

Posted on August 28, 2018 at 7:48am 0 Comments

Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your peers: …


Importing Campaign Cost Data into Google Analytics

Posted on July 13, 2017 at 3:55am 0 Comments

If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the campaign costs.

Imagine how nice…


Google Analytics Tip - Improving Remarketing Campaigns

Posted on July 8, 2017 at 4:00am 0 Comments

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing manager recently asked me if she should remarket to all website…


TRUECar Auto Dealership Manager Survey - Please Help

Posted on January 23, 2016 at 7:46am 1 Comment

In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between franchise dealers and their company.

With Chip Perry at the helm,…


Conquest Email Marketing Report Released

Posted on January 14, 2016 at 6:30am 0 Comments

Dealers who have used Conquest email marketing companies in the past or who currently outsource conquest campaigns are encouraged to download our latest research report.

In this report, we highlight a dozen email marketing agencies that are generating highly unusual traffic to dealership…


Comment Wall (23 comments)

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At 8:12am on December 13, 2011, Willis Shields said…
All this WHINING about True Car!  It is a voluntary leads provider.  If you choos not to participate, then DON'T.  I signed up for ADM hoping for positivity but am discovering this site is worse than the dealership huddle!
At 6:22pm on July 6, 2011,
Lizelle Landino
Rock star!
At 10:02am on April 26, 2011, Gwen Spadie said…

Hi Brian,

great to connect with you. Your contributions to this community alone is outstanding and I just wanted to say thank you.

I hope everything is well with you,



Gwen Spadie

Social Media Manager

Peltier Auto Group

At 5:54pm on August 30, 2010,
Ken Nix
Feature Again? Well, You deserve it. I just want to say, any dealers looking to get to #1 in your area should definitely use Brian. I own and SEO some very large and competitive sites, and I've analyzed several of Brian's campaigns with a fine tooth comb. Brian's definitely the real deal and can take you from last to first. Not many real SEO guys out there that can do what he can do. 90 % of the so called "SEO gurus" are college kids who took Internet Marketing in college and couldn't rank on the first page for "kumquat". I've found Brian to always be one of the first on the scene with the next great thing and I religiously read whatever he writes. Not just good information, but great information. I congratulate you Brian on a job well done. Keep up the great work.
Ken Nix
Owner & SEO Consultant
CLik Local / / /

PS. Congratulations on all the dealers who signed up for the PCG Automotive SEO Study. You've taken the first step to conquering your competition.
At 2:19pm on August 7, 2010, Ralph Paglia said…
Brian Pasch is one of the Top 10 All Time Content Contributors to the Automotive Digital Marketing Professional Community...

Thank you, Brian, for all that you do to support an increased knowledge base and skill levels among the auto industry's digital marketing practitioners.

Visit Brian Pasch's ADM Professional profile at:
At 6:22am on April 26, 2010, Philip Zelinger said…

ADM members will surface common problems in the four TIPS categories in their comments on the post which Uncle Ralph will narrow down to five. Consultants on ADM will register on the post before the live webinar where each will be given a set time to address the problems and suggest best practices to resolve them to the accumulated live audience who will register with Ralph through an online webinar service before the event. After the webinar, participants will be asked to vote on each problem for the consultant(s) and their best practice with their comments on the post for all to read.

The winner will be the consultant with the most accumulated votes -- and of course anyone who followed the post and participated since we will all be able to listen and learn from eachother!
At 4:13pm on April 25, 2010, Philip Zelinger said…
Hey Brian,

No pressure, but the new ADM Consultant Challenge promises to surface and share some cutting edge best practices and I/we would love to listen and learn from you along with the other contributors. After all, what are friends for!
At 11:31am on September 13, 2009, Brian Pasch said…
At 2:23pm on June 29, 2009, Jennifer Schrader said…
Thanks for taking my call Brian!

Have a wonderful and save upcoming holiday weekend!

Keep in touch!
At 8:10am on May 5, 2009,
Pete Clark
btw, was in your sessions at ddc in vegas. awesome stuff! thx.

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