Automotive Digital Marketing

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Michael Bilson
  • Male
  • Bellingham, WA
  • United States
  • AVA.AI
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Michael Bilson's ADM Friends

  • Michael Cirillo
  • Larry Bruce
  • Frank Davis
  • Ralph Paglia

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Michael Bilson's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Michael Bilson commented on Jeffery Sterns's blog post There's a Difference Between Getting More Leads and Capturing Them
"I would say the goal is to convert any visitor on the website into a conversation.  Having a Web Chat function simply allows a visitor to engage immediately if they so choose."
Aug 11, 2014

Larry Bruce and Michael Bilson are now friends
Aug 9, 2014

Michael Bilson commented on Rebecca Ward's blog post What is the best way to deliver leads?
"Ralph you are right on target with the ILR concept.  Getting the lead to the person that can provide the information best or one that has the most product knowledge is key."
Aug 4, 2014

Michael Bilson commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"Sara....your right on point.  Great read.  Thanks so much for sharing."
Jul 16, 2014

Michael Bilson commented on Richard Holland's blog post Volvo Announces In Car Service Appointment Scheduling: What That Means For Dealers
"Dealerships and OEM's will be lagging behind in the technology department as usual.  As a vendor that uses technology to improve process and results, I am often bewildered at some dealers resistance to this change.  As with CRM's…"
Jun 9, 2014

Michael Bilson is now friends with Ralph Paglia and Michael Cirillo
May 6, 2014

Michael Bilson commented on Michael Cirillo's blog post How to Leverage Existing Site Traffic for Higher Quality Leads
"Seems Basic and Very Simple....It is...and very, very effective.  Great article. Right on target."
May 6, 2014

Michael Bilson commented on Misti Miller's blog post Stop Marketing to Ghosts! The Importance of Cleaning House
"Using your CRM tool correctly seems to be a common challenge for most dealerships these days.  Ensuring that email addresses are collected from walk in and phone in customers is also key to being able to market effectively.  If you are…"
May 6, 2014

Michael Bilson commented on Anne Fleming's blog post Want the REAL Reasons Women Buy from their Salesperson?
"Its all about engaging and connecting with the customer.  Focus on their needs...and exceed their expectations."
Apr 17, 2014

Michael Bilson commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"I would start by co-oping dealer education of digital marketing, phone skills training (i.e, and internet sales process.  In these three areas, more profits are lost, by a factor for 20:1, compared to the costs associated with…"
Mar 26, 2014

Michael Bilson commented on Richard Holland's blog post Who Wants A Truck? Jimmy Fallon Does!
"The Old.."What do I need to do to get you into this car TODAY"...has certainly changed over the last few years.  It's not really what we communicate...but how.  Awesome blog Ralph."
Mar 13, 2014

Michael Bilson updated their profile
Feb 3, 2014

Michael Bilson replied to Ralph Paglia's discussion Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager!
"Mario.  Its Michael at AVA.  Please give me a call when you can."
Dec 12, 2013

Michael Bilson replied to MIKAL WILLIAMS's discussion Ivory Chevrolet is looking for a Internet / BDC Manager
"Mikal: If you are hiring for Internet or BDC you should really check out AVA.  She is the PERFECT employee that will work 24/7 and follow up with every lead.  Check out Cost is less than a BDR and the reports are…"
Dec 12, 2013

Michael Bilson left a comment for Daniel Able
"Dan.  I have your solution.  I was a BDC Manager for 12 years in Chicago and certainly understand your situation.  What you need is a personal assistant that will engage your leads and hand them over when ready.  Also follow up…"
Dec 12, 2013

Michael Bilson replied to Kimberly Favazzo Patrum's discussion Seeking Business Development Representative, Joplin, Missouri
"Kimberly: If anyone is looking for the "perfect" BDC or Internet Sales Assistant you should take a look at AVA.  She will simply outwork anyone in the BDC and does it 24/7.  NO breaks, no time off, no training and she will…"
Dec 12, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Bellingham, WA 98225
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have an extensive background as a BDC/Internet Manager. I embrace new technology that assists us with communicating with our customers and have worked with most all CRM tools.
"What will YOU contribute to the ADM Community?"
I am passionate about BDC. Using your CRM tool correctly to maximize opportunities is what its all about. Too often we don't put customer data into the CRM which does not allow for smarter marketing decisions down the road. Ironically the TOP 3 lead sources in most dealers CRM tool are Unknown, Drive By or Other. Using smart technology to work smarter is what I am all about.
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
Used Car Inventory Management Solutions You Use
vinSolutions, Not Applicable

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At 1:27pm on June 25, 2013, Jon Floyd said…

Welcome to the ADM Community


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