Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Ken Lees has not received a gift from an ADM Member
While I'm in the auto industry, I'm a car buyer like everyone else too!
And I will tell you, over the years, I have fallen victim to the same frustrations that car buyers have been screaming about for years -- and particularly of recent. "There's got to be an easier way to buy a car online..." many friends have expressed, and I couldn't agree more. Even though I'm an AARP member, I want the same "give it to me now, give it to me on my terms, and oh yeah, be open and honest with…Continue
Excellent example of dealer disclosing how they arrived at the Advertised Discounted Price. AND it's FTC Compliant AND a performing VDP designed for high volume, quality lead generation all launched from SRP - how does a potential car buyer NOT engage?…Continue
How does shopper NOT take action?Continue