Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Jon Lamb has not received a gift from an ADM Member
We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.
What's more unfortunate is that dealers have really started pushing in the same…
Message - Check. Email list - Check. Sent - Check. Successful email campaign - not checked.
That's the scenario that happens at way too many dealerships across the country. The problem isn't that they don't work. The problem is that they do work. I'll explain.
Email marketing, despite what so…Continue
I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.
Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did…Continue