Automotive Digital Marketing

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John Druien
  • United States
  • UpShift Digital
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UpShift Digital
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"What will YOU contribute to the ADM Community?"
I have over 20 years within the automotive business, beginning at the dealership level and 10 years within Interactive Automotive Advertising and product development. Currently I own a consulting firm working with dealerships, media companies and product development companies to make their online advertising products and processes more efficient.
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John Druien's ADM Blog

What is a Walk–In Customer?

Posted on September 18, 2010 at 12:00pm 0 Comments

  • Do you know exactly what a walk in customer is?
  • Do you know how they got there?
  • Are you still marketing to the “drive-by” customer?

Yes, that means you Mr. or Mrs. Dealer that still wastes money on the giant Purple…


Social Networking Gets More Powerful, and Dealers Still just Point and Stare...

Posted on August 10, 2010 at 10:50am 0 Comments

Why is there such a huge disconnect between the power of social

networking sites like Facebook and Twitter, and the dealer base

perception of that power? Even product resellers get into the game,

saying they or their dealers just don't believe that the social

networking sites have any value. I think the true answer to that

question is straight up fear. Car dealers are no longer the early

adopters when it comes to new technology. They no longer jump onto

things… Continue

Hi, I am a Dealer, and I am scared of the Internet

Posted on June 4, 2010 at 8:35am 17 Comments

What is your first sign of a dealer in trouble, a dealer that just doesn't get it, and a dealer that can only sell successfully for a limited period of time, because they are selling in SPITE of themselves. Yes, folks, the car market is back and dealers are once again selling cars in spite of themselves. And that has brought back the old fears and yes, let's call the baby ugly, the old stupidities that we had all hoped went away in 2008. Dealers are still just flat out scared of the Internet,… Continue

UpShift Digital Launches New Site

Posted on June 28, 2009 at 9:59pm 0 Comments

UpShift Digital, a Dallas, TX interactive Automotive consultancy launches their new site

Comment Wall (3 comments)

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At 9:22am on June 9, 2010, Rick Wuest said…
Hello John first let me apologize for taking so long to get back to your thread I am a little new to blogging yes it's true! Anyway, I am in total agreement with you that dealers are far to fast to sign on with the newest and latest fad. Heck I was just as guilty as anyone to jump on but I also was quick to jump ship if the results were not there and I had an owner breathing down my neck. Saying that that is why it took me over a year of research and use of various forms of chat to settle on Carchat24. I used their product for 6 months saw the incredible results and saw that it was a huge no brainer and actually left 17 years of the car biz (as I knew it) behind to work for the company! Well you asked about ROI well it's the same formula that is used to calculate any ROI.

Add average front gross profit including holdback
+ average finance gross profit with product gross
+ average pack(s)
+ average fees
= Total Gross profit per sale

...Quite simply how many more sales are you getting from your chat leads VS the cost of the service. I have been told by my dealers (95% of them) that we provide the best ROI compared to any other lead source. Don't forget these are your customers in your demo NOT a third party lead from 600 miles away. As for getting the customer in the front door that is still up to your INet/ BDC people we just get them the information they need to get to work...
Rick Wuest

Regional Account Manager, Inc

Mobile: 727-710-2667

Fax: 800-430-1535

Toll Free: (800) 510-7567

"Helping car dealers sell more!"
At 3:41pm on June 7, 2010, Rick Wuest said…
Well John 45 years ago dealers were afraid of TV oh how times have changed...We all know that the internet is no longer the "wave" of the future it is the present and without it, and like Alan said you may as well lock the doors and turn off the lights so that being said it's not whether or not you have or use the internet it's what you do with the internet that counts. Now that you spend thousands of dollars to drive visitors to your website(s) what do you do with them when they get there? Well that's the million dollar question, the truth is you with a great solution in place only you still only capture 1-3% of your visitors information. WHAT! Yes it's true if you have 5000 unique visitors per month only 50 to 150 visitors actually leave enough information for your sales staff to use to try and sell them a car. How do I get more information from them you ask? Well the answer is proactivley "ask for it" their are a number of solutions available that will do just that one that is near and dear to my heart which is live chat. Imagine your visitor is on your website "kicking tires" and he/she is upped while live on your site well that's what happens and 50-60% of the time that visitor leaves his/her contact information so one of your salespeople can get to work selling them a car. Sounds easy right? Well the model is easy but implimenting the process, utilizing state of the art software along with coordinating live (flesh and blood) operators can be a logistical nightmare best left for a quality solution provider. So when choosing a provider make sure that you choose one that demonstrates a proficiency in all aspects of online chat.
At 6:25pm on December 3, 2008, Ralph Paglia said…

It is great to see you here... I am in my home office in Gilbert, AZ after getting out of the hospital where I was for a week fighting some type of bizarre drug-resistant Pneumonia... Nothing like a dose of mortality to reinforce one's own sense of humility! Anyways, I will be working out of my home office this coming week to prepare for my next digital marketing gun fight and trying to get caught up on expense reports.

Despite the fact that I should be doing something else, like some new OEM proposals, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome. And, shazam, there you were, a new ADM Professional that I have not yet welcomed to our community!

On behalf of both myself, and the rest of the 1,650+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate it if you could please take the time to complete your profile section by uploading a photo showing your face. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,650 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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